A data profile of the people who buy, follow and care about Wood in India — modelled from more than twelve digital signal sources. Wood has an estimated audience of 3,800,949 people in India.
Wood has an estimated audience of 3,800,949 people in India. 23.3% are female, 76.7% are male, average age 34.1. Top brand affinities: Carpentry, Cabinetry, Renovation, Innovation, Plumbing.
Top brand affinities include Carpentry, Cabinetry, Renovation, with strongest over-indexing on Carpentry (4.17× the country average).
Demographically, the Wood audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Wood fan in India is more male, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Carpentry.
The key figures that characterise the Wood profile in India.
23.3% are female, 76.7% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 34.1 |
| Estimated audience size | 3,800,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Wood audience comes from India.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carpentry | Home & Garden | 4.17× | ||
| 02 | Hat | Fashion & Accessoires | 2.83× | ||
| 03 | Ryan Gosling | Movies & TV | 2.62× | ||
| 04 | Plumbing | Home & Garden | 2.22× | ||
| 05 | Cabinetry | Home & Garden | 2.18× | ||
| 06 | Civil engineering | Business & Career | 2.12× | ||
| 07 | Renovation | Home & Garden | 2.04× | ||
| 08 | Forestry | Home & Garden | 1.95× | ||
| 09 | Mechanical engineering | Business & Career | 1.74× | ||
| 10 | Knitting | Home & Garden | 1.73× | ||
| 11 | Lodging | Travel & Leisure | 1.72× | ||
| 12 | Microwave oven | Home & Garden | 1.70× | ||
| 13 | Videography | Internet & Social Media | 1.67× | ||
| 14 | Innovation | Business & Career | 1.65× | ||
| 15 | Sweepstakes | Games | 1.64× | ||
| 16 | Real property | Home & Garden | 1.62× | ||
| 17 | Kashmir | Fashion & Accessoires | 1.62× | ||
| 18 | Leather | Fashion & Accessoires | 1.61× | ||
| 19 | Pizza | Food & Beverages | 1.54× | ||
| 20 | Refrigerator | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.88× | |
| DIY Mentality | THRILL | 1.77× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Social Media Usage | JOY | 0.68× | |
| Community Orientation | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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