A data profile of the people who buy, follow and care about Wood in Denmark — modelled from more than twelve digital signal sources. Wood has an estimated audience of 791,297 people in Denmark.
Wood has an estimated audience of 791,297 people in Denmark. 52.4% are female, 47.6% are male, average age 45.4. Top brand affinities: Elgiganten, Toys, Hardware store, Renovation, Hat.
Top brand affinities include Elgiganten, Toys, Hardware store, with strongest over-indexing on Elgiganten (1.52× the country average).
Demographically, the Wood audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Extroversion.
The typical Wood fan in Denmark is balanced, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Wood profile in Denmark.
52.4% are female, 47.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 45.4 |
| Estimated audience size | 791,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Wood audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardware store | Home & Garden | 1.92× | ||
| 02 | Makita | Home & Garden | 1.88× | ||
| 03 | Single-family detached home | Home & Garden | 1.78× | ||
| 04 | Hat | Fashion & Accessoires | 1.77× | ||
| 05 | Efficient energy use | Technology & Electronics | 1.76× | ||
| 06 | Lawn mower | Home & Garden | 1.74× | ||
| 07 | Sauna | Home & Garden | 1.73× | ||
| 08 | Garden furniture | Home & Garden | 1.64× | ||
| 09 | Toys | Games | 1.62× | ||
| 10 | First-time buyer | Shopping | 1.62× | ||
| 11 | Heat pump | Home & Garden | 1.62× | ||
| 12 | Real estate investing | Business & Career | 1.62× | ||
| 13 | Greenhouse | Home & Garden | 1.59× | ||
| 14 | Luxury real estate | Business & Career | 1.58× | ||
| 15 | Sausage | Food & Beverages | 1.53× | ||
| 16 | Elgiganten | Shopping | 1.52× | ||
| 17 | Renovation | Home & Garden | 1.52× | ||
| 18 | Microwave oven | Home & Garden | 1.52× | ||
| 19 | Bed and breakfast | Travel & Leisure | 1.52× | ||
| 20 | Fair trade | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.54× | |
| Extroversion | THRILL | 1.24× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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