A data profile of the people who buy, follow and care about Wood in Netherlands — modelled from more than twelve digital signal sources. Wood has an estimated audience of 1,714,069 people in Netherlands.
Wood has an estimated audience of 1,714,069 people in Netherlands. 49.1% are female, 50.9% are male, average age 45.3. Top brand affinities: WhatsApp, Renovation, Hardware store, Plumbing, Modern architecture.
Top brand affinities include WhatsApp, Renovation, Hardware store, with strongest over-indexing on WhatsApp (1.51× the country average).
Demographically, the Wood audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Tradition.
The typical Wood fan in Netherlands is balanced, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Wood profile in Netherlands.
49.1% are female, 50.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 45.3 |
| Estimated audience size | 1,714,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Wood audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scandinavian design | Home & Garden | 2.06× | ||
| 02 | Garden furniture | Home & Garden | 2.02× | ||
| 03 | Hardware store | Home & Garden | 1.99× | ||
| 04 | Bedroom furniture | Home & Garden | 1.97× | ||
| 05 | Carpentry | Home & Garden | 1.96× | ||
| 06 | Plumbing | Home & Garden | 1.90× | ||
| 07 | Real property | Home & Garden | 1.90× | ||
| 08 | Scooters | Cars & Mobility | 1.88× | ||
| 09 | RV park | Cars & Mobility | 1.85× | ||
| 10 | Motorsport | Cars & Mobility | 1.84× | ||
| 11 | Hat | Fashion & Accessoires | 1.84× | ||
| 12 | Modern architecture | Arts & Culture | 1.75× | ||
| 13 | Toolstation | Home & Garden | 1.68× | ||
| 14 | Sunweb | Travel & Leisure | 1.64× | ||
| 15 | Marktplaats.nl | Shopping | 1.61× | ||
| 16 | Garden centre | Home & Garden | 1.58× | ||
| 17 | Renovation | Home & Garden | 1.55× | ||
| 18 | Cruises | Travel & Leisure | 1.53× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.54× | |
| Tradition | CONSERVATISM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Travelling | THRILL | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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