Wood Audience in Germany
Wood has an estimated audience of 4,664,095 people in Germany. 47.2% are female, 52.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities: Tagesschau, Do it yourself (DIY), Casino, Transfermarkt, ICloud.
The average Wood fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities include Tagesschau, Do it yourself (DIY), Casino, with strongest over-indexing on Tagesschau (2.62× the country average). Demographically, the Wood audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wood fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 40.7 |
| Estimated audience size | 4,664,095 |
Audience persona
The typical Wood fan in Germany is balanced, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,488,486 | 1.46× |
| Rheinland-Pfalz | 850,224 | 3.64× |
| Bayern | 698,527 | 0.93× |
| Hessen | 495,612 | 1.39× |
| Baden-Württemberg | 472,203 | 0.74× |
| Niedersachsen | 329,466 | 0.73× |
| Berlin | 210,525 | 1.01× |
| Sachsen | 162,759 | 0.71× |
| Schleswig-Holstein | 141,730 | 0.85× |
| Brandenburg | 104,064 | 0.72× |
| Hamburg | 81,810 | 0.78× |
| Sachsen-Anhalt | 75,430 | 0.62× |
| Thüringen | 72,757 | 0.61× |
| Mecklenburg-Vorpommern | 53,759 | 0.6× |
| Saarland | 31,080 | 0.54× |
| Bremen | 26,408 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.62× | Movies & TV |
| Do it yourself (DIY) | 2.32× | Home & Garden |
| Casino | 5.51× | Games |
| Transfermarkt | 2.71× | Sports |
| ICloud | 4.55× | Technology & Electronics |
| Catering | 3.66× | Food & Beverages |
| Ornamental plant | 2.75× | Home & Garden |
| Plumbing | 3.34× | Home & Garden |
| Spiegel Online | 1.59× | News |
| Renovation | 2.22× | Home & Garden |
| Obi (store) | 1.56× | Shopping |
| Carpentry | 2.9× | Home & Garden |
| Fachhochschule | 4.71× | Business & Career |
| Anthropology | 3.5× | Business & Career |
| Satire | 2.8× | Literature |
| Ratatouille (film) | 5.2× | Movies & TV |
| Stuttgart | 2.03× | Travel & Leisure |
| Dairy | 3.12× | Food & Beverages |
| Christian Ulmen | 2.36× | Movies & TV |
| Kurdistan | 5.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.09 |
| Design Affinity | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.3 |
| Sports Activity | POWER | 1.27 |
| Indulgence | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
See Wood audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wood have in Germany?
Wood has an estimated audience of 4,664,095 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Wood fans?
47.2% of Wood fans are female, 52.8% are male, with an average age of 40.7 years.
Which brands do Wood fans like most?
Wood fans show strongest brand affinity for Tagesschau (2.62×), Do it yourself (DIY) (2.32×), and Casino (5.51×) over the country average.
Where do Wood fans live in Germany?
Wood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,488,486), Rheinland-Pfalz (reach 850,224), and Bayern (reach 698,527). These three regions account for the largest share of the active audience.
What other brands do Wood fans also like?
Beyond Wood itself, the audience over-indexes on Do it yourself (DIY) (2.32×), Casino (5.51×), Transfermarkt (2.71×), and ICloud (4.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.