A data profile of the people who buy, follow and care about Wood in Brazil — modelled from more than twelve digital signal sources. Wood has an estimated audience of 6,882,761 people in Brazil.
Wood has an estimated audience of 6,882,761 people in Brazil. 58.2% are female, 41.8% are male, average age 43.5. Top brand affinities: Shopping malls, Furniture, Medicine, Hip hop music, Coritiba Foot Ball Club.
Top brand affinities include Shopping malls, Furniture, Medicine, with strongest over-indexing on Shopping malls (1.7× the country average).
Demographically, the Wood audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Wood fan in Brazil is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Wood profile in Brazil.
58.2% are female, 41.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.5 |
| Estimated audience size | 6,882,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Wood audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 2.72× | ||
| 02 | Carpentry | Home & Garden | 2.11× | ||
| 03 | Makita | Home & Garden | 1.98× | ||
| 04 | Dafiti | Fashion & Accessoires | 1.92× | ||
| 05 | Submarino | Shopping | 1.90× | ||
| 06 | Furniture | Home & Garden | 1.71× | ||
| 07 | Microwave oven | Home & Garden | 1.71× | ||
| 08 | Shopping malls | Shopping | 1.70× | ||
| 09 | Coritiba Foot Ball Club | Sports | 1.70× | ||
| 10 | Hip hop music | Music & Radio | 1.64× | ||
| 11 | Spanish language | Politics & Society | 1.64× | ||
| 12 | Medicine | Business & Career | 1.63× | ||
| 13 | Gardening | Home & Garden | 1.63× | ||
| 14 | Real property | Home & Garden | 1.62× | ||
| 15 | Hypermarket | Shopping | 1.58× | ||
| 16 | Baking | Food & Beverages | 1.58× | ||
| 17 | Blanket | Home & Garden | 1.57× | ||
| 18 | Centauro | Cars & Mobility | 1.56× | ||
| 19 | Churrascaria | Food & Beverages | 1.56× | ||
| 20 | Anne Hathaway | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.52× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Creativity | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Community Orientation | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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