A data profile of the people who buy, follow and care about Wood in Italy — modelled from more than twelve digital signal sources. Wood has an estimated audience of 8,954,122 people in Italy.
Wood has an estimated audience of 8,954,122 people in Italy. 52.7% are female, 47.3% are male, average age 44.7. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (2.99× the country average).
Demographically, the Wood audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Wood fan in Italy is balanced, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Wood profile in Italy.
52.7% are female, 47.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.7 |
| Estimated audience size | 8,954,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Wood audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.99× | ||
| 02 | Breastfeeding | Kids & Family | 2.91× | ||
| 03 | Satire | Literature | 2.55× | ||
| 04 | Mediaset | Technology & Electronics | 2.19× | ||
| 05 | Champagne | Food & Beverages | 2.07× | ||
| 06 | HVAC | Home & Garden | 2.03× | ||
| 07 | Air conditioning | Technology & Electronics | 1.99× | ||
| 08 | Volunteering | Politics & Society | 1.82× | ||
| 09 | Hardware store | Home & Garden | 1.81× | ||
| 10 | Internet & Social Media | 1.80× | |||
| 11 | General practitioner | Health | 1.74× | ||
| 12 | Genetics | Kids & Family | 1.71× | ||
| 13 | Modern architecture | Arts & Culture | 1.69× | ||
| 14 | Milk | Food & Beverages | 1.65× | ||
| 15 | Adriatic Sea | Travel & Leisure | 1.63× | ||
| 16 | Personal finance | Business & Career | 1.59× | ||
| 17 | Sanremo Music Festival | Music & Radio | 1.56× | ||
| 18 | Kitchenware | Home & Garden | 1.55× | ||
| 19 | Zoo | Kids & Family | 1.54× | ||
| 20 | Travel website | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Indulgence | JOY | 1.29× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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