Rascasse Audience Intelligence

Genetically modified organism Audience in United States

A data profile of the people who buy, follow and care about Genetically modified organism in United States — modelled from more than twelve digital signal sources. Genetically modified organism has an estimated audience of 8,322,468 people in United States.

#2652among Topic in United States#182in Health

The average Genetically modified organism fan in United States is 43.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Kroger, Hormone, Genetics, with strongest over-indexing on Kroger (3.62× the country average).

Demographically, the Genetically modified organism audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genetically modified organism fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Kroger.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genetically modified organism profile in United States.

Audience size
8.3M
in United States
Gender
68.3%♀
31.7% male
Age
43.8
average years
Country rank
#4257
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genetically modified organism fans

68.3% are female, 31.7% are male, average age 43.8.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Genetically modified organism audience in United States
MetricValue
Female68.3%
Male31.7%
Average age43.8
Estimated audience size8,322,468
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Genetically modified organism audience in United States
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4927%
50+28%
Fig. 04

Worldwide distribution

73.9%

of the worldwide Genetically modified organism audience comes from United States.

Worldwide audience distribution share by country for Genetically modified organism
CountryShare
United States73.9%
Canada4.2%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genetically modified organism audience in United States is strongest.

Fig. 05

Top regions by affinity

Genetically modified organism fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K1.97×
02North Carolina~300K1.32×
03New Mexico~50K1.28×
04Alabama~100K1.26×
05Texas~900K1.23×
06Mississippi~80K1.22×
07Wisconsin~200K1.21×
08Arizona~200K1.11×
09North Dakota~20K1.10×
10Pennsylvania~300K1.07×
11Iowa~70K1.06×
12South Dakota~20K1.06×
13Kentucky~100K1.05×
14Alaska~20K1.05×
15Tennessee~200K1.03×
16Oklahoma~90K1.02×
17Illinois~300K1.01×
18Utah~70K1.01×
19Vermont~10K1.01×
20South Carolina~100K1.00×
21Montana~20K1.00×
22Virginia~200K0.99×
23Indiana~200K0.99×
24Louisiana~100K0.99×
25Kansas~60K0.99×
26Arkansas~70K0.98×
27Nebraska~40K0.98×
28West Virginia~40K0.97×
29Rhode Island~30K0.97×
30California~900K0.96×
31Hawaii~30K0.96×
32New Hampshire~30K0.96×
33Maine~30K0.96×
34Delaware~20K0.96×
35Idaho~40K0.95×
36Minnesota~100K0.94×
37Missouri~100K0.93×
38Washington, District of Columbia~20K0.93×
39Connecticut~70K0.90×
40Maryland~100K0.88×
41Oregon~80K0.88×
42Nevada~70K0.88×
43Michigan~200K0.87×
44New Jersey~200K0.86×
45Colorado~100K0.85×
46Ohio~200K0.84×
47Florida~500K0.83×
48Washington~100K0.83×
49Massachusetts~100K0.82×
50New York~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Genetically modified organism, United States
0.79×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genetically modified organism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genetically modified organism audience
#·InterestCategoryAffinity×
01Organic certificationFood & Beverages5.37×
02MoldHealth4.51×
03KrogerFood & Beverages3.62×
04HormoneHealth3.46×
05Paleolithic dietHealth3.33×
06CollagenBeauty & Wellness3.00×
07CholesterolFood & Beverages2.86×
08SmoothieFood & Beverages2.85×
09Human gastrointestinal tractHealth2.80×
10Stress (biology)Health2.19×
11Made in USABusiness & Career2.16×
12GeneticsKids & Family2.00×
13PharmacyBusiness & Career1.79×
14PublixShopping1.78×
15Snack foodFood & Beverages1.76×
16Panda ExpressFood & Beverages1.69×
17BreakfastFood & Beverages1.65×
18MenardsHome & Garden1.62×
19Dollar GeneralShopping1.54×
20GardeningHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genetically modified organism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genetically modified organism audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Price SensitivityPREMIUM1.57×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genetically modified organism audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Sports ActivityPOWER0.80×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genetically modified organism have in United States?

Genetically modified organism has an estimated audience of 8,322,468 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Genetically modified organism fans?

68.3% of Genetically modified organism fans are female, 31.7% are male, with an average age of 43.8 years.

03

Which brands do Genetically modified organism fans like most?

Genetically modified organism fans show strongest brand affinity for Kroger (3.62×), Hormone (3.46×), and Genetics (2×) over the country average.

04

Where do Genetically modified organism fans live in United States?

Genetically modified organism fans in United States are most concentrated in Texas (reach ~900K), California (reach ~900K), and Georgia (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Genetically modified organism fans also like?

Beyond Genetically modified organism itself, the audience over-indexes on Hormone (3.46×), Genetics (2×), Organic certification (5.37×), and Paleolithic diet (3.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Genetically modified organism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genetically modified organism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →