Genetically modified organism Audience in United States
Genetically modified organism has an estimated audience of 8,322,468 people in United States. 68.3% are female, 31.7% are male, average age 43.8. Top brand affinities: Goop, Governor of Michigan, headspace, Cherish (group), Ira Glass.
Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (11.76× the country average). Demographically, the Genetically modified organism audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Category: Health · Type: Topic
Demographics of Genetically modified organism fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.8 |
| Estimated audience size | 8,322,468 |
Audience persona
The typical Genetically modified organism fan in United States is more female, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.76× | Internet & Social Media |
| Governor of Michigan | 12.92× | Politics & Society |
| headspace | 16.27× | Health |
| Cherish (group) | 14.16× | Music & Radio |
| Ira Glass | 15.98× | Music & Radio |
| TV Fanatic | 8.14× | Movies & TV |
| National Paralympic Committee | 17.52× | Sports |
| Kikar HaShabbat | 11.63× | News |
| Unique Gifts | 1.55× | Shopping |
| Étretat | 16.39× | Travel & Leisure |
| Gujarat University | 17.88× | Business & Career |
| Got Talent España | 14.47× | Movies & TV |
| Haarlem | 15.62× | Travel & Leisure |
| Hattiesburg, Mississippi | 2.91× | Travel & Leisure |
| Certified diabetes educator | 3.54× | Business & Career |
| Yeo Jin-goo | 6.96× | Movies & TV |
| HEC Management School – University of Liège | 10.58× | Business & Career |
| Further education | 2.26× | Kids & Family |
| The Haunted | 2.52× | Music & Radio |
| Marek Hamsik. | 14.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Design Affinity | PREMIUM | 1.18 |
| Need for Security | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.08 |
| Quality Awareness | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.9% |
| Canada | 4.2% |
| United Kingdom | 4.1% |
See Genetically modified organism audiences in other countries
- Genetically modified organism — Germany
- Genetically modified organism — United Kingdom
- Genetically modified organism — France
- Genetically modified organism — Italy
- Genetically modified organism — Spain
- Genetically modified organism — Brazil
- Genetically modified organism — Japan
- Genetically modified organism — South Korea
- Genetically modified organism — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Genetically modified organism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.