Positivity Audience in United States

Positivity has an estimated audience of 532,148 people in United States. 65.6% are female, 34.4% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Chicken Run, Indeed.com, Google Maps, Apple Store, Enterprise Rent-A-Car.

The average Positivity fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chicken Run, Indeed.com, Google Maps, with strongest over-indexing on Chicken Run (193.72× the country average). Demographically, the Positivity audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Positivity fans

Demographic split for Positivity audience in United States
MetricValue
Female65.6%
Male34.4%
Average age28.8
Estimated audience size532,148

Audience persona

The typical Positivity fan in United States is more female, around 28.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Chicken Run.

Top regions in United States

Top regions ranked by reach for Positivity in United States
RegionReachAffinity
California61,6111.05×
Texas46,4971.02×
Florida35,4350.98×
New York29,9881.01×
Georgia18,8551.15×
Illinois18,2441.03×
Pennsylvania17,6870.99×
North Carolina17,2131.07×
Ohio17,1891.05×
Michigan15,4011.11×
Virginia13,9131.07×
Arizona13,6231.25×
New Jersey13,0320.96×
Tennessee10,6050.99×
Washington10,4040.97×
Indiana10,2341.05×
Massachusetts9,9260.95×
Maryland9,7561.07×
Missouri9,3041.08×
South Carolina9,1391.14×
Wisconsin8,4411.05×
Colorado8,1570.97×
Minnesota8,0971.06×
Alabama7,4851.01×
Louisiana7,3391.07×
Kentucky6,3270.95×
Oklahoma6,2861.06×
Oregon6,1751.01×
Connecticut5,4021.01×
Utah5,3501.12×
Nevada5,2561.02×
Mississippi4,6371.06×
Kansas4,5391.08×
Iowa4,2140.96×
Arkansas4,1780.95×
Idaho2,7831.04×
Nebraska2,7161.02×
Hawaii2,1550.94×
New Mexico2,1350.8×
West Virginia2,0090.81×
New Hampshire1,9690.94×
Maine1,9431.02×
Washington, District of Columbia1,5080.94×
Delaware1,4310.98×
Rhode Island1,3180.78×
South Dakota1,1660.95×
Montana1,1340.77×
Alaska1,0570.93×
North Dakota9990.91×
Vermont8710.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Positivity audience
BrandAffinityCategory
Chicken Run193.72×Movies & TV
Indeed.com15.4×Business & Career
Google Maps8.98×Internet & Social Media
Apple Store14.59×Shopping
Enterprise Rent-A-Car10.9×Cars & Mobility
White Chicks26.61×Movies & TV
Ice Age (franchise)34.54×Movies & TV
Luxury Travel20.06×Travel & Leisure
Ocado88.16×Shopping
DuckDuckGo13.86×Internet & Social Media
Term life insurance25.4×Business & Career
Google News8.05×News
Alexandra Daddario13.69×Movies & TV
Orange22.09×Technology & Electronics
Avatar (2009 film)24.69×Movies & TV
Jollibee12.76×Food & Beverages
StubHub10.3×Travel & Leisure
Alexander Skarsgård13.96×Movies & TV
Planet Fitness4.34×Sports
Philippine Airlines26.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Positivity audience
TraitClusterScore
Luxury OrientationPREMIUM4.37
LGBTQ+ IdentityOPEN2.46
Pet OwnershipJOY1.9
Risk AppetiteTHRILL1.72
TravellingTHRILL1.67
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Positivity
CountryShare
India28.9%
United States15.2%
Saudi Arabia13.4%

See Positivity audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Positivity have in United States?

Positivity has an estimated audience of 532,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Positivity fans?

65.6% of Positivity fans are female, 34.4% are male, with an average age of 28.8 years.

Which brands do Positivity fans like most?

Positivity fans show strongest brand affinity for Chicken Run (193.72×), Indeed.com (15.4×), and Google Maps (8.98×) over the country average.

Where do Positivity fans live in United States?

Positivity fans in United States are most concentrated in California (reach 61,611), Texas (reach 46,497), and Florida (reach 35,435). These three regions account for the largest share of the active audience.

What other brands do Positivity fans also like?

Beyond Positivity itself, the audience over-indexes on Indeed.com (15.4×), Google Maps (8.98×), Apple Store (14.59×), and Enterprise Rent-A-Car (10.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Positivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.