Rascasse Audience Intelligence

Positivity Audience in United States

A data profile of the people who buy, follow and care about Positivity in United States — modelled from more than twelve digital signal sources. Positivity has an estimated audience of 532,148 people in United States.

#11144among Topic in United States#2000in Politics & Society

The average Positivity fan in United States is 28.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chicken Run, Noodles & Company, Scarface (1983 film), with strongest over-indexing on Chicken Run (140.15× the country average).

Demographically, the Positivity audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Positivity fan in United States is more female, around 28.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Chicken Run.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Positivity profile in United States.

Audience size
532K
in United States
Gender
65.6%♀
34.4% male
Age
28.8
average years
Country rank
#35332
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Positivity fans

65.6% are female, 34.4% are male, average age 28.8.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Positivity audience in United States
MetricValue
Female65.6%
Male34.4%
Average age28.8
Estimated audience size532,148
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Positivity audience in United States
Age bracketShare%
16-1953%
20-2919%
30-3912%
40-4910%
50+6%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Positivity audience comes from United States.

Worldwide audience distribution share by country for Positivity
CountryShare
India28.9%
United States15.2%
Saudi Arabia13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Positivity audience in United States is strongest.

Fig. 05

Top regions by affinity

Positivity fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.17×
02Nebraska~3K1.17×
03South Carolina~9K1.11×
04Michigan~20K1.10×
05Utah~5K1.10×
06Georgia~20K1.09×
07Virginia~10K1.08×
08Indiana~10K1.08×
09North Dakota~1K1.08×
10California~60K1.07×
11Texas~50K1.07×
12Wisconsin~9K1.06×
13Iowa~5K1.06×
14North Carolina~20K1.05×
15Missouri~9K1.05×
16Louisiana~7K1.05×
17Idaho~3K1.05×
18Maryland~10K1.04×
19Oklahoma~6K1.04×
20Kansas~4K1.04×
21Ohio~20K1.03×
22Minnesota~8K1.03×
23Pennsylvania~20K1.02×
24Illinois~20K1.02×
25Arkansas~4K1.02×
26Hawaii~2K1.02×
27Nevada~5K1.01×
28Mississippi~4K1.01×
29Delaware~1K1.01×
30South Dakota~1K1.01×
31Kentucky~7K1.00×
32New Jersey~10K0.99×
33Alabama~7K0.99×
34Vermont<1K0.99×
35Oregon~6K0.98×
36Connecticut~5K0.98×
37Maine~2K0.97×
38Alaska~1K0.97×
39Massachusetts~10K0.96×
40New Hampshire~2K0.95×
41Washington~10K0.94×
42Tennessee~10K0.92×
43Colorado~8K0.92×
44New York~30K0.89×
45Washington, District of Columbia~1K0.89×
46New Mexico~2K0.88×
47West Virginia~2K0.88×
48Rhode Island~1K0.88×
49Montana~1K0.88×
50Florida~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Positivity, United States
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Positivity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Positivity audience
#·InterestCategoryAffinity×
01Chicken RunMovies & TV140.15×
02OcadoShopping60.67×
03Noodles & CompanyFood & Beverages20.00×
04Cath KidstonFashion & Accessoires20.00×
05Matthew GoodeMovies & TV20.00×
06International educationBusiness & Career18.80×
07BershkaShopping18.75×
08Teresa PalmerMovies & TV15.74×
09Scarface (1983 film)Movies & TV13.64×
10FuturamaMovies & TV13.64×
11Fine-art photographyTechnology & Electronics8.74×
12Michael B. JordanMovies & TV8.64×
13Disneyland ParisTravel & Leisure8.52×
14HairbrushBeauty & Wellness8.31×
15Bohemian styleFashion & Accessoires7.69×
16Hair dryerBeauty & Wellness7.20×
17Travel photographyTechnology & Electronics6.46×
18Long hairBeauty & Wellness5.07×
19Hair straighteningBeauty & Wellness5.00×
20Lace wigBeauty & Wellness4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Positivity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Positivity audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.29×
Pet OwnershipJOY2.08×
Price SensitivityPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Positivity audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
ExtroversionTHRILL0.68×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Positivity have in United States?

Positivity has an estimated audience of 532,148 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Positivity fans?

65.6% of Positivity fans are female, 34.4% are male, with an average age of 28.8 years.

03

Which brands do Positivity fans like most?

Positivity fans show strongest brand affinity for Chicken Run (140.15×), Noodles & Company (20×), and Scarface (1983 film) (13.64×) over the country average.

04

Where do Positivity fans live in United States?

Positivity fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Positivity fans also like?

Beyond Positivity itself, the audience over-indexes on Noodles & Company (20×), Scarface (1983 film) (13.64×), International education (18.8×), and Hairbrush (8.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Positivity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Positivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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