Positivity Audience in United States

Positivity logo

Positivity has an estimated audience of 532,148 people in United States. 65.6% are female, 34.4% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Algebra, Historic site, Janitor, Grace Slick, Vocal harmony.

The average Positivity fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Algebra, Historic site, Janitor, with strongest over-indexing on Algebra (88.16× the country average). Demographically, the Positivity audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Positivity fans

Demographic split for Positivity audience in United States
MetricValue
Female65.6%
Male34.4%
Average age28.8
Estimated audience size532,148

Audience persona

The typical Positivity fan in United States is more female, around 28.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Algebra.

Top regions in United States

Top regions ranked by reach for Positivity in United States
RegionReachAffinity
California61,6111.05×
Texas46,4971.02×
Florida35,4350.98×
New York29,9881.01×
Georgia18,8551.15×
Illinois18,2441.03×
Pennsylvania17,6870.99×
North Carolina17,2131.07×
Ohio17,1891.05×
Michigan15,4011.11×
Virginia13,9131.07×
Arizona13,6231.25×
New Jersey13,0320.96×
Tennessee10,6050.99×
Washington10,4040.97×
Indiana10,2341.05×
Massachusetts9,9260.95×
Maryland9,7561.07×
Missouri9,3041.08×
South Carolina9,1391.14×
Wisconsin8,4411.05×
Colorado8,1570.97×
Minnesota8,0971.06×
Alabama7,4851.01×
Louisiana7,3391.07×
Kentucky6,3270.95×
Oklahoma6,2861.06×
Oregon6,1751.01×
Connecticut5,4021.01×
Utah5,3501.12×
Nevada5,2561.02×
Mississippi4,6371.06×
Kansas4,5391.08×
Iowa4,2140.96×
Arkansas4,1780.95×
Idaho2,7831.04×
Nebraska2,7161.02×
Hawaii2,1550.94×
New Mexico2,1350.8×
West Virginia2,0090.81×
New Hampshire1,9690.94×
Maine1,9431.02×
Washington, District of Columbia1,5080.94×
Delaware1,4310.98×
Rhode Island1,3180.78×
South Dakota1,1660.95×
Montana1,1340.77×
Alaska1,0570.93×
North Dakota9990.91×
Vermont8710.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Positivity audience
BrandAffinityCategory
Algebra88.16×Business & Career
Historic site23.61×Arts & Culture
Janitor20×Home & Garden
Grace Slick20.04×Music & Radio
Vocal harmony8.99×Music & Radio
Electrolyte8.62×Health
UK garage9.18×Music & Radio
Fairy godmother11.65×Literature
Voter registration7.17×Politics & Society
Hipster13.79×Politics & Society
Mathcore10.37×Music & Radio
Harlow14.66×Travel & Leisure
Elsword20×Games
Grinch4.7×Movies & TV
Hang Seng Index15.34×Business & Career
Product design2.23×Business & Career
JDSU3.3×Business & Career
TV Fanatic10.53×Movies & TV
Governor of Michigan7.21×Politics & Society
Goop4.97×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Positivity audience
TraitClusterScore
Luxury OrientationPREMIUM4.37
LGBTQ+ IdentityOPEN2.46
Pet OwnershipJOY1.9
Risk AppetiteTHRILL1.72
TravellingTHRILL1.67
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Positivity
CountryShare
India28.9%
United States15.2%
Saudi Arabia13.4%

See Positivity audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Positivity have in United States?

Positivity has an estimated audience of 532,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Positivity fans?

65.6% of Positivity fans are female, 34.4% are male, with an average age of 28.8 years.

Which brands do Positivity fans like most?

Positivity fans show strongest brand affinity for Algebra (88.16×), Historic site (23.61×), and Janitor (20×) over the country average.

Where do Positivity fans live in United States?

Positivity fans in United States are most concentrated in California (reach 61,611), Texas (reach 46,497), and Florida (reach 35,435). These three regions account for the largest share of the active audience.

What other brands do Positivity fans also like?

Beyond Positivity itself, the audience over-indexes on Historic site (23.61×), Janitor (20×), Grace Slick (20.04×), and Vocal harmony (8.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Positivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.