Rascasse Audience Intelligence

Chickens as pets Audience in United States

A data profile of the people who buy, follow and care about Chickens as pets in United States — modelled from more than twelve digital signal sources. Chickens as pets has an estimated audience of 936,553 people in United States.

#8892among Topic in United States#384in Pets & Animals

The average Chickens as pets fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hardware store, Carhartt, Husqvarna, with strongest over-indexing on Hardware store (13.46× the country average).

Demographically, the Chickens as pets audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chickens as pets fan in United States is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hardware store.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chickens as pets profile in United States.

Audience size
937K
in United States
Gender
56.2%♀
43.8% male
Age
43.9
average years
Country rank
#24738
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chickens as pets fans

56.2% are female, 43.8% are male, average age 43.9.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Chickens as pets audience in United States
MetricValue
Female56.2%
Male43.8%
Average age43.9
Estimated audience size936,553
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Chickens as pets audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3916%
40-4920%
50+35%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Chickens as pets audience comes from United States.

Worldwide audience distribution share by country for Chickens as pets
CountryShare
United States51.9%
United Kingdom6.6%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chickens as pets audience in United States is strongest.

Fig. 05

Top regions by affinity

Chickens as pets fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K1.32×
02Alaska~3K1.30×
03Vermont~2K1.25×
04South Dakota~3K1.24×
05Montana~3K1.15×
06Delaware~3K1.15×
07West Virginia~5K1.14×
08Rhode Island~3K1.14×
09Hawaii~4K1.11×
10New Hampshire~4K1.09×
11Maine~4K1.09×
12Idaho~5K1.08×
13New Mexico~5K1.05×
14Washington, District of Columbia~3K1.05×
15Nebraska~5K1.03×
16Mississippi~8K1.01×
17Arkansas~8K1.00×
18Kansas~7K0.98×
19Iowa~7K0.97×
20Oklahoma~10K0.94×
21Louisiana~10K0.93×
22Kentucky~10K0.93×
23Connecticut~9K0.93×
24Nevada~8K0.93×
25Utah~8K0.93×
26Alabama~10K0.92×
27Oregon~10K0.91×
28South Carolina~10K0.90×
29Missouri~10K0.89×
30Wisconsin~10K0.89×
31Minnesota~10K0.89×
32Indiana~20K0.88×
33Tennessee~20K0.87×
34Maryland~10K0.87×
35Colorado~10K0.87×
36Washington~20K0.86×
37Arizona~20K0.85×
38Massachusetts~20K0.85×
39New Jersey~20K0.84×
40Virginia~20K0.84×
41Michigan~20K0.83×
42Georgia~20K0.82×
43North Carolina~20K0.82×
44Pennsylvania~30K0.81×
45Ohio~20K0.81×
46California~80K0.80×
47Illinois~20K0.79×
48New York~40K0.77×
49Florida~50K0.72×
50Texas~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Chickens as pets, United States
0.68×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chickens as pets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chickens as pets audience
#·InterestCategoryAffinity×
01Pet CarePets & Animals50.91×
02Chicken RunMovies & TV39.75×
03HusqvarnaHome & Garden31.33×
04Brownie (folklore)Food & Beverages23.06×
05Urban agricultureBusiness & Career15.11×
06CarharttFashion & Accessoires13.81×
07Hardware storeHome & Garden13.46×
08Wrangler (jeans)Fashion & Accessoires11.05×
09Rural KingHome & Garden7.67×
10AnglingSports6.30×
11Tractor Supply CompanyShopping4.95×
12LivemusicMusic & Radio4.82×
13Property finderHome & Garden3.93×
14MenardsHome & Garden3.50×
15Wawa Inc.Shopping3.39×
16Pet storePets & Animals3.38×
17Planet FitnessSports2.52×
18Home improvementHome & Garden2.25×
19Do it yourself (DIY)Home & Garden2.02×
20CookingFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chickens as pets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chickens as pets audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY11.12×
Urban LifestyleOPEN9.06×
DIY MentalityTHRILL5.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chickens as pets audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Price SensitivityPREMIUM0.89×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chickens as pets have in United States?

Chickens as pets has an estimated audience of 936,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chickens as pets fans?

56.2% of Chickens as pets fans are female, 43.8% are male, with an average age of 43.9 years.

03

Which brands do Chickens as pets fans like most?

Chickens as pets fans show strongest brand affinity for Hardware store (13.46×), Carhartt (13.81×), and Husqvarna (31.33×) over the country average.

04

Where do Chickens as pets fans live in United States?

Chickens as pets fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chickens as pets fans also like?

Beyond Chickens as pets itself, the audience over-indexes on Carhartt (13.81×), Husqvarna (31.33×), Chicken Run (39.75×), and Pet Care (50.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Chickens as pets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chickens as pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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