Lady and the Tramp Audience in Germany
Lady and the Tramp has an estimated audience of 200,080 people in Germany. 82.3% are female, 17.7% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Klis, Home Office, Rossmann, Time (magazine), Knauf Insulation.
The average Lady and the Tramp fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Klis, Home Office, Rossmann, with strongest over-indexing on Klis (96.38× the country average). Demographically, the Lady and the Tramp audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Lady and the Tramp fans
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 37.0 |
| Estimated audience size | 200,080 |
Audience persona
The typical Lady and the Tramp fan in Germany is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Klis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,456 | 1.12× |
| Bayern | 53,475 | 1.03× |
| Baden-Württemberg | 44,524 | 1.01× |
| Niedersachsen | 34,597 | 1.1× |
| Hessen | 24,210 | 0.98× |
| Rheinland-Pfalz | 17,767 | 1.09× |
| Sachsen | 16,264 | 1.02× |
| Berlin | 13,591 | 0.94× |
| Schleswig-Holstein | 11,520 | 0.99× |
| Brandenburg | 10,094 | 1× |
| Thüringen | 8,060 | 0.98× |
| Sachsen-Anhalt | 7,853 | 0.94× |
| Hamburg | 7,183 | 0.98× |
| Mecklenburg-Vorpommern | 6,042 | 0.98× |
| Saarland | 3,930 | 0.99× |
| Bremen | 2,368 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Klis | 96.38× | Travel & Leisure |
| Home Office | 3.48× | Business & Career |
| Rossmann | 2.2× | Shopping |
| Time (magazine) | 4.73× | News |
| Knauf Insulation | 23.48× | Business & Career |
| Combat sport | 2.58× | Sports |
| Hypatia | 17.15× | Politics & Society |
| Škoda Kodiaq | 2.73× | Cars & Mobility |
| Tiffany Haddish | 16.08× | Movies & TV |
| Saving | 1.74× | Business & Career |
| Progressive rock | 1.72× | Music & Radio |
| Gunzenhausen | 11.39× | Travel & Leisure |
| Gretsch Guitars | 24.57× | Music & Radio |
| Stradivarius | 1.65× | Shopping |
| Haarlemmermeer | 25.54× | Travel & Leisure |
| Racing | 1.78× | Cars & Mobility |
| Zagreb | 3.82× | Travel & Leisure |
| Harvey Mudd College | 16.39× | Business & Career |
| Handmade Gifts | 1.87× | Kids & Family |
| Hope Springs (2012 film) | 11.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.51 |
| Creativity | OPEN | 1.49 |
| Family Orientation | CONSERVATISM | 1.46 |
| Mindfulness | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.3 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| United Kingdom | 6.8% |
| Germany | 5.7% |
See Lady and the Tramp audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Lady and the Tramp have in Germany?
Lady and the Tramp has an estimated audience of 200,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lady and the Tramp fans?
82.3% of Lady and the Tramp fans are female, 17.7% are male, with an average age of 37.0 years.
Which brands do Lady and the Tramp fans like most?
Lady and the Tramp fans show strongest brand affinity for Klis (96.38×), Home Office (3.48×), and Rossmann (2.2×) over the country average.
Where do Lady and the Tramp fans live in Germany?
Lady and the Tramp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,456), Bayern (reach 53,475), and Baden-Württemberg (reach 44,524). These three regions account for the largest share of the active audience.
What other brands do Lady and the Tramp fans also like?
Beyond Lady and the Tramp itself, the audience over-indexes on Home Office (3.48×), Rossmann (2.2×), Time (magazine) (4.73×), and Knauf Insulation (23.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lady and the Tramp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.