Rascasse Audience Intelligence

Cosplay Audience in Germany

A data profile of the people who buy, follow and care about Cosplay in Germany — modelled from more than twelve digital signal sources. Cosplay has an estimated audience of 2,752,019 people in Germany.

The average Cosplay fan in Germany is 31.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anime and manga fandom, Harry Potter, TikTok, with strongest over-indexing on Anime and manga fandom (7.09× the country average).

Demographically, the Cosplay audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cosplay fan in Germany is more male, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cosplay profile in Germany.

Audience size
2.8M
in Germany
Gender
44.2%
55.8% male
Age
31.7
average years
Country rank
#2365
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cosplay fans

44.2% are female, 55.8% are male, average age 31.7.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Cosplay audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age31.7
Estimated audience size2,752,019
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Cosplay audience in Germany
Age bracketShare%
16-1939%
20-2924%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Cosplay audience comes from Germany.

Worldwide audience distribution share by country for Cosplay
CountryShare
United States21.1%
China15.1%
Japan13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cosplay audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cosplay fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.22×
02Nordrhein-Westfalen~600K1.06×
03Thüringen~70K1.06×
04Sachsen~100K1.05×
05Niedersachsen~300K1.02×
06Saarland~30K1.02×
07Sachsen-Anhalt~70K0.99×
08Rheinland-Pfalz~100K0.98×
09Berlin~100K0.98×
10Schleswig-Holstein~100K0.98×
11Brandenburg~80K0.97×
12Bayern~400K0.95×
13Hamburg~60K0.95×
14Bremen~20K0.94×
15Baden-Württemberg~300K0.92×
16Mecklenburg-Vorpommern~50K0.92×
Fig. 06

Affinity by region

Affinity by region — Cosplay, Germany
0.92×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cosplay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cosplay audience
#·InterestCategoryAffinity×
01Anime and manga fandomLiterature7.09×
02Anime & CosplayFashion & Accessoires6.68×
03Japanese popular cultureTravel & Leisure6.64×
04Shōnen mangaLiterature6.38×
05Japanese artArts & Culture6.34×
06OtakuLiterature6.27×
07DeviantArtInternet & Social Media5.78×
08Scooby-DooMovies & TV5.47×
09Pokémon (video game series)Games5.31×
10One PieceMovies & TV5.25×
11Anime conventionLiterature4.74×
12MangaLiterature4.23×
13KPop Demon HuntersMovies & TV3.96×
14Millie Bobby BrownMovies & TV3.70×
15PokémonGames3.56×
16SupermanMovies & TV3.35×
17Anime moviesMovies & TV3.06×
18Harry PotterMovies & TV3.05×
19Stranger ThingsMovies & TV2.86×
20TikTokInternet & Social Media2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cosplay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cosplay audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
Pet OwnershipJOY1.54×
MindfulnessBALANCE1.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cosplay audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
Career OrientationPOWER0.70×
DIY MentalityTHRILL0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Cosplay have in Germany?

Cosplay has an estimated audience of 2,752,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cosplay fans?

44.2% of Cosplay fans are female, 55.8% are male, with an average age of 31.7 years.

03

Which brands do Cosplay fans like most?

Cosplay fans show strongest brand affinity for Anime and manga fandom (7.09×), Harry Potter (3.05×), and TikTok (2.55×) over the country average.

04

Where do Cosplay fans live in Germany?

Cosplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cosplay fans also like?

Beyond Cosplay itself, the audience over-indexes on Harry Potter (3.05×), TikTok (2.55×), One Piece (5.25×), and Otaku (6.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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