Cosplay Audience in Germany
Cosplay has an estimated audience of 2,752,019 people in Germany. 44.2% are female, 55.8% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Anime and manga fandom, TikTok, One Piece, Otaku.
The average Cosplay fan in Germany is 31.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Anime and manga fandom, TikTok, with strongest over-indexing on Harry Potter (3.05× the country average). Demographically, the Cosplay audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Cosplay fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 31.7 |
| Estimated audience size | 2,752,019 |
Audience persona
The typical Cosplay fan in Germany is more male, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 672,816 | 1.12× |
| Bayern | 431,801 | 0.98× |
| Baden-Württemberg | 351,023 | 0.93× |
| Niedersachsen | 279,324 | 1.05× |
| Hessen | 264,110 | 1.26× |
| Sachsen | 140,543 | 1.04× |
| Rheinland-Pfalz | 133,200 | 0.97× |
| Berlin | 126,880 | 1.03× |
| Schleswig-Holstein | 97,912 | 0.99× |
| Brandenburg | 81,692 | 0.96× |
| Thüringen | 71,715 | 1.02× |
| Sachsen-Anhalt | 66,945 | 0.94× |
| Hamburg | 59,504 | 0.96× |
| Mecklenburg-Vorpommern | 46,152 | 0.88× |
| Saarland | 33,515 | 0.99× |
| Bremen | 21,007 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.05× | Movies & TV |
| Anime and manga fandom | 7.09× | Literature |
| TikTok | 2.55× | Internet & Social Media |
| One Piece | 5.25× | Movies & TV |
| Otaku | 6.27× | Literature |
| Superman | 3.35× | Movies & TV |
| Scooby-Doo | 5.47× | Movies & TV |
| Manga | 4.23× | Literature |
| Anime convention | 4.74× | Literature |
| Anime & Cosplay | 6.68× | Fashion & Accessoires |
| KPop Demon Hunters | 3.96× | Movies & TV |
| Japanese popular culture | 6.64× | Travel & Leisure |
| Pokémon (video game series) | 5.31× | Games |
| Japanese art | 6.34× | Arts & Culture |
| Stranger Things | 2.86× | Movies & TV |
| DeviantArt | 5.78× | Internet & Social Media |
| Yahoo!ショッピング | 2.51× | |
| Anime movies | 3.06× | Movies & TV |
| Shōnen manga | 6.38× | Literature |
| Pokémon | 3.56× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.12 |
| Extroversion | THRILL | 1.11 |
| DIY Mentality | THRILL | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Urban Lifestyle | OPEN | 1.03 |
| LGBTQ+ Identity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| China | 15.1% |
| Japan | 13.7% |
See Cosplay audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cosplay have in Germany?
Cosplay has an estimated audience of 2,752,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cosplay fans?
44.2% of Cosplay fans are female, 55.8% are male, with an average age of 31.7 years.
Which brands do Cosplay fans like most?
Cosplay fans show strongest brand affinity for Harry Potter (3.05×), Anime and manga fandom (7.09×), and TikTok (2.55×) over the country average.
Where do Cosplay fans live in Germany?
Cosplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 672,816), Bayern (reach 431,801), and Baden-Württemberg (reach 351,023). These three regions account for the largest share of the active audience.
What other brands do Cosplay fans also like?
Beyond Cosplay itself, the audience over-indexes on Anime and manga fandom (7.09×), TikTok (2.55×), One Piece (5.25×), and Otaku (6.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.