A data profile of the people who buy, follow and care about Cosplay in Germany — modelled from more than twelve digital signal sources. Cosplay has an estimated audience of 2,752,019 people in Germany.
The average Cosplay fan in Germany is 31.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Anime and manga fandom, Harry Potter, TikTok, with strongest over-indexing on Anime and manga fandom (7.09× the country average).
Demographically, the Cosplay audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cosplay fan in Germany is more male, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Cosplay profile in Germany.
44.2% are female, 55.8% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 31.7 |
| Estimated audience size | 2,752,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Cosplay audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.1% |
| China | 15.1% |
| Japan | 13.7% |
Where the Cosplay audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 1.22× | |
| 02 | Nordrhein-Westfalen | ~600K | 1.06× | |
| 03 | Thüringen | ~70K | 1.06× | |
| 04 | Sachsen | ~100K | 1.05× | |
| 05 | Niedersachsen | ~300K | 1.02× | |
| 06 | Saarland | ~30K | 1.02× | |
| 07 | Sachsen-Anhalt | ~70K | 0.99× | |
| 08 | Rheinland-Pfalz | ~100K | 0.98× | |
| 09 | Berlin | ~100K | 0.98× | |
| 10 | Schleswig-Holstein | ~100K | 0.98× | |
| 11 | Brandenburg | ~80K | 0.97× | |
| 12 | Bayern | ~400K | 0.95× | |
| 13 | Hamburg | ~60K | 0.95× | |
| 14 | Bremen | ~20K | 0.94× | |
| 15 | Baden-Württemberg | ~300K | 0.92× | |
| 16 | Mecklenburg-Vorpommern | ~50K | 0.92× |
The strongest cross-interests of the Cosplay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime and manga fandom | Literature | 7.09× | ||
| 02 | Anime & Cosplay | Fashion & Accessoires | 6.68× | ||
| 03 | Japanese popular culture | Travel & Leisure | 6.64× | ||
| 04 | Shōnen manga | Literature | 6.38× | ||
| 05 | Japanese art | Arts & Culture | 6.34× | ||
| 06 | Otaku | Literature | 6.27× | ||
| 07 | DeviantArt | Internet & Social Media | 5.78× | ||
| 08 | Scooby-Doo | Movies & TV | 5.47× | ||
| 09 | Pokémon (video game series) | Games | 5.31× | ||
| 10 | One Piece | Movies & TV | 5.25× | ||
| 11 | Anime convention | Literature | 4.74× | ||
| 12 | Manga | Literature | 4.23× | ||
| 13 | KPop Demon Hunters | Movies & TV | 3.96× | ||
| 14 | Millie Bobby Brown | Movies & TV | 3.70× | ||
| 15 | Pokémon | Games | 3.56× | ||
| 16 | Superman | Movies & TV | 3.35× | ||
| 17 | Anime movies | Movies & TV | 3.06× | ||
| 18 | Harry Potter | Movies & TV | 3.05× | ||
| 19 | Stranger Things | Movies & TV | 2.86× | ||
| 20 | TikTok | Internet & Social Media | 2.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.55× | |
| Pet Ownership | JOY | 1.54× | |
| Mindfulness | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Career Orientation | POWER | 0.70× | |
| DIY Mentality | THRILL | 0.77× |
Cosplay has an estimated audience of 2,752,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
44.2% of Cosplay fans are female, 55.8% are male, with an average age of 31.7 years.
Cosplay fans show strongest brand affinity for Anime and manga fandom (7.09×), Harry Potter (3.05×), and TikTok (2.55×) over the country average.
Cosplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cosplay itself, the audience over-indexes on Harry Potter (3.05×), TikTok (2.55×), One Piece (5.25×), and Otaku (6.27×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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