Cosplay Audience in Germany
Cosplay has an estimated audience of 2,752,019 people in Germany. 44.2% are female, 55.8% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Anime and manga fandom, TikTok, One Piece, Otaku.
The average Cosplay fan in Germany is 31.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Anime and manga fandom, TikTok, with strongest over-indexing on Harry Potter (3.05× the country average). Demographically, the Cosplay audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Demographics of Cosplay fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 31.7 |
| Estimated audience size | 2,752,019 |
Audience persona
The typical Cosplay fan in Germany is more male, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 672,816 | 1.12× |
| Bayern | 431,801 | 0.98× |
| Baden-Württemberg | 351,023 | 0.93× |
| Niedersachsen | 279,324 | 1.05× |
| Hessen | 264,110 | 1.26× |
| Sachsen | 140,543 | 1.04× |
| Rheinland-Pfalz | 133,200 | 0.97× |
| Berlin | 126,880 | 1.03× |
| Schleswig-Holstein | 97,912 | 0.99× |
| Brandenburg | 81,692 | 0.96× |
| Thüringen | 71,715 | 1.02× |
| Sachsen-Anhalt | 66,945 | 0.94× |
| Hamburg | 59,504 | 0.96× |
| Mecklenburg-Vorpommern | 46,152 | 0.88× |
| Saarland | 33,515 | 0.99× |
| Bremen | 21,007 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.05× | Movies & TV |
| Anime and manga fandom | 7.09× | Literature |
| TikTok | 2.55× | Internet & Social Media |
| One Piece | 5.25× | Movies & TV |
| Otaku | 6.27× | Literature |
| Superman | 3.35× | Movies & TV |
| Scooby-Doo | 5.47× | Movies & TV |
| Manga | 4.23× | Literature |
| Anime convention | 4.74× | Literature |
| Anime & Cosplay | 6.68× | Fashion & Accessoires |
| KPop Demon Hunters | 3.96× | Movies & TV |
| Japanese popular culture | 6.64× | Travel & Leisure |
| Pokémon (video game series) | 5.31× | Games |
| Japanese art | 6.34× | Arts & Culture |
| Stranger Things | 2.86× | Movies & TV |
| DeviantArt | 5.78× | Internet & Social Media |
| Yahoo!ショッピング | 2.51× | |
| Anime movies | 3.06× | Movies & TV |
| Shōnen manga | 6.38× | Literature |
| Pokémon | 3.56× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.12 |
| Extroversion | THRILL | 1.11 |
| DIY Mentality | THRILL | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Urban Lifestyle | OPEN | 1.03 |
| LGBTQ+ Identity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| China | 15.1% |
| Japan | 13.7% |
See Cosplay audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cosplay have in Germany?
Cosplay has an estimated audience of 2,752,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cosplay fans?
44.2% of Cosplay fans are female, 55.8% are male, with an average age of 31.7 years.
Which brands do Cosplay fans like most?
Cosplay fans show strongest brand affinity for Harry Potter (3.05×), Anime and manga fandom (7.09×), and TikTok (2.55×) over the country average.
Where do Cosplay fans live in Germany?
Cosplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 672,816), Bayern (reach 431,801), and Baden-Württemberg (reach 351,023). These three regions account for the largest share of the active audience.
What other brands do Cosplay fans also like?
Beyond Cosplay itself, the audience over-indexes on Anime and manga fandom (7.09×), TikTok (2.55×), One Piece (5.25×), and Otaku (6.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.