Cosplay Audience in United States
Cosplay has an estimated audience of 16,838,991 people in United States. 44.8% are female, 55.2% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Superman, Beauty, Movies, Anime convention, Euphoria.
The average Cosplay fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Beauty, Movies, with strongest over-indexing on Superman (2× the country average). Demographically, the Cosplay audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Cosplay fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 31.2 |
| Estimated audience size | 16,838,991 |
Audience persona
The typical Cosplay fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,389,668 | 1.29× |
| Texas | 1,655,172 | 1.14× |
| Florida | 1,256,150 | 1.1× |
| New York | 1,037,299 | 1.1× |
| Illinois | 583,700 | 1.04× |
| Georgia | 576,697 | 1.11× |
| North Carolina | 540,408 | 1.07× |
| Pennsylvania | 537,821 | 0.95× |
| Ohio | 517,273 | 1× |
| Virginia | 454,394 | 1.11× |
| Arizona | 419,372 | 1.22× |
| Michigan | 415,913 | 0.94× |
| New Jersey | 406,485 | 0.95× |
| Washington | 392,019 | 1.16× |
| Tennessee | 344,812 | 1.02× |
| Indiana | 307,551 | 1× |
| Massachusetts | 304,401 | 0.92× |
| Maryland | 296,342 | 1.02× |
| Missouri | 292,377 | 1.08× |
| Colorado | 290,070 | 1.09× |
| Alabama | 245,383 | 1.04× |
| Wisconsin | 230,178 | 0.91× |
| South Carolina | 228,616 | 0.9× |
| Oregon | 228,115 | 1.18× |
| Minnesota | 226,035 | 0.94× |
| Louisiana | 221,436 | 1.02× |
| Kentucky | 209,143 | 0.99× |
| Nevada | 200,714 | 1.23× |
| Oklahoma | 195,510 | 1.05× |
| Mississippi | 186,490 | 1.34× |
| Utah | 166,029 | 1.1× |
| Connecticut | 160,311 | 0.95× |
| Arkansas | 146,711 | 1.06× |
| Kansas | 118,918 | 0.9× |
| Iowa | 118,689 | 0.86× |
| Idaho | 85,890 | 1.02× |
| New Mexico | 83,984 | 0.99× |
| Nebraska | 73,267 | 0.87× |
| Hawaii | 72,008 | 0.99× |
| West Virginia | 70,614 | 0.9× |
| Maine | 58,485 | 0.97× |
| New Hampshire | 52,335 | 0.79× |
| Washington, District of Columbia | 49,109 | 0.97× |
| Rhode Island | 44,012 | 0.82× |
| Montana | 42,372 | 0.91× |
| Delaware | 37,059 | 0.8× |
| Alaska | 35,906 | 1× |
| South Dakota | 31,210 | 0.8× |
| North Dakota | 28,649 | 0.83× |
| Vermont | 21,357 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 2× | Movies & TV |
| Beauty | 1.75× | Beauty & Wellness |
| Movies | 1.51× | Movies & TV |
| Anime convention | 3.71× | Literature |
| Euphoria | 1.56× | Movies & TV |
| Shoes | 1.56× | Fashion & Accessoires |
| Anime and manga fandom | 3.08× | Literature |
| Harry Potter | 1.73× | Movies & TV |
| Manga | 2.53× | Literature |
| Twitch | 2.46× | Games |
| Anime movies | 1.91× | Movies & TV |
| Role-playing games | 2.35× | Games |
| Pokémon | 2.34× | Games |
| Roblox | 3.34× | Games |
| Gamer | 2.07× | Games |
| Pokémon (video game series) | 2.9× | Games |
| Comics | 1.67× | Literature |
| Animated movies | 1.54× | Movies & TV |
| Drawing | 1.78× | Home & Garden |
| KPop Demon Hunters | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.84 |
| Early Adopter Mentality | POWER | 1.44 |
| Extroversion | THRILL | 1.3 |
| Pet Ownership | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.12 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| China | 15.1% |
| Japan | 13.7% |
See Cosplay audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cosplay have in United States?
Cosplay has an estimated audience of 16,838,991 people in United States, concentrated in California and Texas.
What is the gender split and age of Cosplay fans?
44.8% of Cosplay fans are female, 55.2% are male, with an average age of 31.2 years.
Which brands do Cosplay fans like most?
Cosplay fans show strongest brand affinity for Superman (2×), Beauty (1.75×), and Movies (1.51×) over the country average.
Where do Cosplay fans live in United States?
Cosplay fans in United States are most concentrated in California (reach 2,389,668), Texas (reach 1,655,172), and Florida (reach 1,256,150). These three regions account for the largest share of the active audience.
What other brands do Cosplay fans also like?
Beyond Cosplay itself, the audience over-indexes on Beauty (1.75×), Movies (1.51×), Anime convention (3.71×), and Euphoria (1.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.