Rascasse Audience Intelligence

Japanese art Audience in Germany

A data profile of the people who buy, follow and care about Japanese art in Germany — modelled from more than twelve digital signal sources. Japanese art has an estimated audience of 1,903,523 people in Germany.

#13among Art movement in Germany#2021among Topic in Germany#47in Arts & Culture

The average Japanese art fan in Germany is 29.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anime convention, Anime and manga fandom, Superman, with strongest over-indexing on Anime convention (7.49× the country average).

Demographically, the Japanese art audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Japanese art fan in Germany is balanced, around 29.4 years old, with strong Extroversion tendencies and a notable affinity for Anime convention.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese art profile in Germany.

Audience size
1.9M
in Germany
Gender
53.0%♀
47.0% male
Age
29.4
average years
Country rank
#3528
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese art fans

53.0% are female, 47.0% are male, average age 29.4.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Japanese art audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age29.4
Estimated audience size1,903,523
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Japanese art audience in Germany
Age bracketShare%
16-1948%
20-2923%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Japanese art audience comes from Germany.

Worldwide audience distribution share by country for Japanese art
CountryShare
Japan20.1%
China18.9%
United States12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japanese art fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.36×
02Berlin~100K1.35×
03Hamburg~50K1.12×
04Bayern~300K1.07×
05Hessen~200K1.07×
06Nordrhein-Westfalen~400K1.01×
07Baden-Württemberg~300K0.99×
08Saarland~20K0.99×
09Rheinland-Pfalz~90K0.94×
10Schleswig-Holstein~60K0.94×
11Mecklenburg-Vorpommern~30K0.94×
12Sachsen~90K0.93×
13Brandenburg~50K0.91×
14Sachsen-Anhalt~40K0.90×
15Thüringen~40K0.90×
16Niedersachsen~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Japanese art, Germany
0.86×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese art audience
#·InterestCategoryAffinity×
01japanese musicMusic & Radio19.73×
02Shōnen mangaLiterature8.34×
03Anime conventionLiterature7.49×
04Anime and manga fandomLiterature6.89×
05CosplayGames6.34×
06DC ComicsLiterature5.95×
07Millie Bobby BrownMovies & TV5.29×
08Watercolor paintingArts & Culture5.06×
09SupermanMovies & TV4.86×
10MangaLiterature4.44×
11Robert RedfordMovies & TV4.15×
12Anime moviesMovies & TV3.90×
13BatmanMovies & TV3.87×
14ComicsLiterature3.38×
15Animated moviesMovies & TV3.21×
16HugendubelShopping3.12×
17Modern artArts & Culture3.02×
18Harry PotterMovies & TV2.85×
19RedditInternet & Social Media2.72×
20Luxury goodsFashion & Accessoires2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.12×
Community OrientationOPEN1.52×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese art audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.87×
Career OrientationPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese art have in Germany?

Japanese art has an estimated audience of 1,903,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Japanese art fans?

53.0% of Japanese art fans are female, 47.0% are male, with an average age of 29.4 years.

03

Which brands do Japanese art fans like most?

Japanese art fans show strongest brand affinity for Anime convention (7.49×), Anime and manga fandom (6.89×), and Superman (4.86×) over the country average.

04

Where do Japanese art fans live in Germany?

Japanese art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese art fans also like?

Beyond Japanese art itself, the audience over-indexes on Anime and manga fandom (6.89×), Superman (4.86×), Harry Potter (2.85×), and Batman (3.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Japanese art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →