Japanese art Audience in Germany

Japanese art has an estimated audience of 1,903,523 people in Germany. 53.0% are female, 47.0% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goon, Loincloth, Corona (band), Ireen Sheer, Grinch.
The average Japanese art fan in Germany is 29.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goon, Loincloth, Corona (band), with strongest over-indexing on Goon (13.82× the country average). Demographically, the Japanese art audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Japanese art fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 29.4 |
| Estimated audience size | 1,903,523 |
Audience persona
The typical Japanese art fan in Germany is balanced, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 460,947 | 1.11× |
| Bayern | 339,233 | 1.11× |
| Baden-Württemberg | 271,842 | 1.05× |
| Niedersachsen | 156,797 | 0.85× |
| Hessen | 152,306 | 1.05× |
| Berlin | 116,151 | 1.36× |
| Sachsen | 91,927 | 0.98× |
| Rheinland-Pfalz | 88,184 | 0.92× |
| Schleswig-Holstein | 62,814 | 0.92× |
| Hamburg | 54,620 | 1.27× |
| Brandenburg | 51,597 | 0.87× |
| Sachsen-Anhalt | 40,155 | 0.81× |
| Thüringen | 36,647 | 0.76× |
| Mecklenburg-Vorpommern | 32,908 | 0.91× |
| Saarland | 21,543 | 0.92× |
| Bremen | 18,009 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 13.82× | Movies & TV |
| Loincloth | 2.4× | Fashion & Accessoires |
| Corona (band) | 1.88× | Music & Radio |
| Ireen Sheer | 2.18× | Music & Radio |
| Grinch | 1.81× | Movies & TV |
| Jason Clarke (actor) | 3.11× | Movies & TV |
| Scratching post | 3.68× | Pets & Animals |
| Golem | 1.85× | Technology & Electronics |
| Hypertext | 1.63× | Technology & Electronics |
| San Gil | 2.37× | Travel & Leisure |
| Kieser Training | 1.91× | Sports |
| Footloose (1984 film) | 2.57× | Movies & TV |
| Huck (magazine) | 4.44× | Internet & Social Media |
| Haaretz הארץ | 2.98× | News |
| Chromebook | 2.89× | Technology & Electronics |
| Gruppo Torinese Trasporti | 8.57× | Cars & Mobility |
| Mülheim | 1.51× | Travel & Leisure |
| Gran Torino | 2.04× | Movies & TV |
| Information sensitivity | 2.21× | Technology & Electronics |
| Janitor | 2.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Extroversion | THRILL | 1.2 |
| Sustainability | BALANCE | 1.13 |
| DIY Mentality | THRILL | 1.05 |
| Social Media Usage | JOY | 1.02 |
| Early Adopter Mentality | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.1% |
| China | 18.9% |
| United States | 12.6% |
See Japanese art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Japanese art have in Germany?
Japanese art has an estimated audience of 1,903,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Japanese art fans?
53.0% of Japanese art fans are female, 47.0% are male, with an average age of 29.4 years.
Which brands do Japanese art fans like most?
Japanese art fans show strongest brand affinity for Goon (13.82×), Loincloth (2.4×), and Corona (band) (1.88×) over the country average.
Where do Japanese art fans live in Germany?
Japanese art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 460,947), Bayern (reach 339,233), and Baden-Württemberg (reach 271,842). These three regions account for the largest share of the active audience.
What other brands do Japanese art fans also like?
Beyond Japanese art itself, the audience over-indexes on Loincloth (2.4×), Corona (band) (1.88×), Ireen Sheer (2.18×), and Grinch (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japanese art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.