Rascasse Audience Intelligence

Minute Audience in Brazil

A data profile of the people who buy, follow and care about Minute in Brazil — modelled from more than twelve digital signal sources. Minute has an estimated audience of 2,904,108 people in Brazil.

#1535among Topic in Brazil#63in Kids & Family

Minute has an estimated audience of 2,904,108 people in Brazil. 67.7% are female, 32.3% are male, average age 36.4. Top brand affinities: Instagram, Country music, Shopping malls, Rock music, Medicine.

Top brand affinities include Instagram, Country music, Shopping malls, with strongest over-indexing on Instagram (2.39× the country average).

Demographically, the Minute audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Individualism, Tradition.

The typical Minute fan in Brazil is more female, around 36.4 years old, with strong Individualism tendencies and a notable affinity for Instagram.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Minute profile in Brazil.

Audience size
2.9M
in Brazil
Gender
67.7%♀
32.3% male
Age
36.4
average years
Country rank
#2334
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minute fans

67.7% are female, 32.3% are male, average age 36.4.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Minute audience in Brazil
MetricValue
Female67.7%
Male32.3%
Average age36.4
Estimated audience size2,904,108
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Minute audience in Brazil
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Minute audience comes from Brazil.

Worldwide audience distribution share by country for Minute
CountryShare
United States26.2%
Mexico9.2%
Spain8.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minute audience
#·InterestCategoryAffinity×
01Tom CruiseMovies & TV2.50×
02InstagramInternet & Social Media2.39×
03Country musicMusic & Radio2.37×
04Rock musicMusic & Radio2.36×
05Pop musicMusic & Radio2.36×
06Hip hop musicMusic & Radio2.35×
07Shopping mallsShopping2.33×
08MedicineBusiness & Career2.27×
09Brad PittMovies & TV2.02×
10Soul musicMusic & Radio1.96×
11TV talkshowsMovies & TV1.81×
12Heavy metal musicMusic & Radio1.80×
13Action moviesMovies & TV1.79×
14Jazz musicMusic & Radio1.71×
15BasketballSports1.66×
16FragrancesBeauty & Wellness1.60×
17Beauty salonsBeauty & Wellness1.54×
18TV reality showsMovies & TV1.54×
19EnergyHome & Garden1.53×
20MicrosoftTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minute audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.59×
TraditionCONSERVATISM1.46×
Social Media UsageJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minute audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
MindfulnessBALANCE0.74×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Brazil

See Minute audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →