Rascasse Audience Intelligence

Mexican cumbia Audience in United States

A data profile of the people who buy, follow and care about Mexican cumbia in United States — modelled from more than twelve digital signal sources. Mexican cumbia has an estimated audience of 3,564,863 people in United States.

#185among Musical genre in United States#4622among Topic in United States#863in Music & Radio

The average Mexican cumbia fan in United States is 38.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cumbia, Mariachi, Cruz Azul, with strongest over-indexing on Cumbia (21.12× the country average).

Demographically, the Mexican cumbia audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mexican cumbia fan in United States is balanced, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for Cumbia.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexican cumbia profile in United States.

Audience size
3.6M
in United States
Gender
46.1%♀
53.9% male
Age
38.6
average years
Country rank
#8888
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexican cumbia fans

46.1% are female, 53.9% are male, average age 38.6.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Mexican cumbia audience in United States
MetricValue
Female46.1%
Male53.9%
Average age38.6
Estimated audience size3,564,863
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Mexican cumbia audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3925%
40-4924%
50+13%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Mexican cumbia audience comes from United States.

Worldwide audience distribution share by country for Mexican cumbia
CountryShare
United States31.6%
Mexico26.2%
Peru7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexican cumbia audience in United States is strongest.

Fig. 05

Top regions by affinity

Mexican cumbia fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.43×
02North Dakota~10K1.35×
03Rhode Island~10K1.23×
04Delaware~10K1.22×
05Hawaii~20K1.17×
06Idaho~20K1.16×
07Washington, District of Columbia~10K1.15×
08New Mexico~20K1.13×
09New Hampshire~20K1.11×
10Nebraska~20K1.10×
11California~400K1.07×
12Arizona~80K1.05×
13Mississippi~30K1.05×
14Vermont~7K1.05×
15Arkansas~30K1.04×
16Kansas~30K1.04×
17South Dakota~9K1.03×
18Alaska~8K1.03×
19Oklahoma~40K1.00×
20Iowa~30K1.00×
21West Virginia~20K0.99×
22Maine~10K0.99×
23Montana~10K0.99×
24Utah~30K0.98×
25Louisiana~40K0.97×
26Nevada~30K0.97×
27Kentucky~40K0.96×
28Connecticut~30K0.96×
29Oregon~40K0.95×
30Alabama~50K0.94×
31South Carolina~50K0.93×
32Colorado~50K0.92×
33Wisconsin~50K0.92×
34Missouri~50K0.91×
35Minnesota~50K0.91×
36Tennessee~60K0.90×
37Indiana~60K0.90×
38Maryland~50K0.90×
39Illinois~100K0.88×
40Massachusetts~60K0.88×
41Michigan~80K0.87×
42New Jersey~80K0.87×
43Washington~60K0.87×
44Ohio~90K0.86×
45Virginia~70K0.86×
46Pennsylvania~100K0.85×
47Georgia~90K0.85×
48North Carolina~90K0.85×
49New York~200K0.84×
50Florida~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Mexican cumbia, United States
0.75×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexican cumbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexican cumbia audience
#·InterestCategoryAffinity×
01CumbiaMusic & Radio21.12×
02MariachiMusic & Radio18.15×
03El PaísNews14.37×
04Cruz AzulSports12.71×
05Atlético MadridSports11.12×
06Viola DavisMovies & TV10.82×
07Club AméricaSports10.38×
08VolarisTravel & Leisure10.21×
09Benny BlancoMusic & Radio9.42×
10Pollo CamperoFood & Beverages8.74×
11Pedro PascalMovies & TV7.04×
12MalaysiaTravel & Leisure7.01×
13Liga MXSports6.56×
14Western UnionBusiness & Career5.07×
15TacoFood & Beverages4.04×
16Spanish languagePolitics & Society3.91×
17WhatsAppInternet & Social Media3.91×
18Las VegasTravel & Leisure3.65×
19MexicoTravel & Leisure3.51×
20FIFA World CupSports2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexican cumbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexican cumbia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
ExtroversionTHRILL1.50×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexican cumbia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Luxury OrientationPREMIUM0.70×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexican cumbia have in United States?

Mexican cumbia has an estimated audience of 3,564,863 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mexican cumbia fans?

46.1% of Mexican cumbia fans are female, 53.9% are male, with an average age of 38.6 years.

03

Which brands do Mexican cumbia fans like most?

Mexican cumbia fans show strongest brand affinity for Cumbia (21.12×), Mariachi (18.15×), and Cruz Azul (12.71×) over the country average.

04

Where do Mexican cumbia fans live in United States?

Mexican cumbia fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mexican cumbia fans also like?

Beyond Mexican cumbia itself, the audience over-indexes on Mariachi (18.15×), Cruz Azul (12.71×), Club América (10.38×), and Pedro Pascal (7.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Mexican cumbia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexican cumbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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