Mexican cumbia Audience in United States

Mexican cumbia logo

Mexican cumbia has an estimated audience of 3,564,863 people in United States. 46.1% are female, 53.9% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Nationality, Kendra Scott, jordy nelson, Governor of Michigan, Grinch.

The average Mexican cumbia fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Kendra Scott, jordy nelson, with strongest over-indexing on Nationality (5.2× the country average). Demographically, the Mexican cumbia audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Mexican cumbia fans

Demographic split for Mexican cumbia audience in United States
MetricValue
Female46.1%
Male53.9%
Average age38.6
Estimated audience size3,564,863

Audience persona

The typical Mexican cumbia fan in United States is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Mexican cumbia in United States
RegionReachAffinity
California399,8351.02×
Texas311,8541.02×
New York138,2950.69×
Florida105,4300.44×
Arizona70,2370.96×
Illinois67,8510.57×
Mississippi43,1501.47×
New Jersey41,3690.46×
Oklahoma40,6131.03×
Michigan40,4550.43×
Louisiana38,3650.83×
Arkansas38,3331.31×
Kentucky36,8940.83×
Tennessee36,8570.52×
Alabama35,7120.72×
Georgia35,4140.32×
Colorado34,6390.62×
South Carolina33,7790.63×
North Carolina33,1530.31×
Indiana32,9120.51×
Kansas32,9031.17×
Idaho32,8951.84×
Virginia32,4170.37×
Missouri31,8740.55×
Hawaii31,4242.05×
Iowa31,2361.06×
Oregon30,4790.75×
Ohio30,4790.28×
Wisconsin30,1800.56×
Maryland29,9500.49×
North Dakota29,7814.07×
New Hampshire29,3512.09×
Pennsylvania28,9360.24×
Nebraska28,7411.61×
Connecticut28,6980.8×
New Mexico28,5911.6×
Nevada28,4990.83×
Rhode Island28,3422.5×
Washington28,2230.39×
Utah27,9670.88×
Minnesota26,9640.53×
Massachusetts26,6880.38×
Delaware25,3812.58×
Washington, District of Columbia18,3261.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mexican cumbia audience
BrandAffinityCategory
Nationality5.2×Politics & Society
Kendra Scott7.16×Fashion & Accessoires
jordy nelson26.72×Sports
Governor of Michigan12.2×Politics & Society
Grinch5.72×Movies & TV
Minnesota2.45×Travel & Leisure
Google Home8.63×Technology & Electronics
Combat sport2.06×Sports
Goop6.87×Internet & Social Media
Progressive rock2.58×Music & Radio
Hipster11.62×Politics & Society
Jordan Fisher9.9×Movies & TV
Hibachi9.24×Food & Beverages
Personality6.67×Business & Career
Vocal harmony4.57×Music & Radio
Historic site4.2×Arts & Culture
Lahaina, Hawaii17.96×Travel & Leisure
Wok6.31×Food & Beverages
Homie14.38×Politics & Society
Panama3.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mexican cumbia audience
TraitClusterScore
ExtroversionTHRILL1.34
SpiritualityBALANCE1.15
Social Media UsageJOY1.08
Need for SecurityCONSERVATISM1.08
Urban LifestyleOPEN1.07
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Mexican cumbia
CountryShare
United States31.6%
Mexico26.2%
Peru7.8%

See Mexican cumbia audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Mexican cumbia have in United States?

Mexican cumbia has an estimated audience of 3,564,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Mexican cumbia fans?

46.1% of Mexican cumbia fans are female, 53.9% are male, with an average age of 38.6 years.

Which brands do Mexican cumbia fans like most?

Mexican cumbia fans show strongest brand affinity for Nationality (5.2×), Kendra Scott (7.16×), and jordy nelson (26.72×) over the country average.

Where do Mexican cumbia fans live in United States?

Mexican cumbia fans in United States are most concentrated in California (reach 399,835), Texas (reach 311,854), and New York (reach 138,295). These three regions account for the largest share of the active audience.

What other brands do Mexican cumbia fans also like?

Beyond Mexican cumbia itself, the audience over-indexes on Kendra Scott (7.16×), jordy nelson (26.72×), Governor of Michigan (12.2×), and Grinch (5.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexican cumbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.