Rascasse Audience Intelligence

HipHopDX Audience in United States

A data profile of the people who buy, follow and care about HipHopDX in United States — modelled from more than twelve digital signal sources. HipHopDX has an estimated audience of 2,323,635 people in United States.

#380among Website / Newspaper / Magazine in United States#1365in Music & Radio

The average HipHopDX fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include DatPiff, Teyana Taylor, Katt Williams, with strongest over-indexing on DatPiff (22.52× the country average).

Demographically, the HipHopDX audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HipHopDX fan in United States is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for DatPiff.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HipHopDX profile in United States.

Audience size
2.3M
in United States
Gender
47.3%♀
52.7% male
Age
36.8
average years
Country rank
#12631
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HipHopDX

47.3% are female, 52.7% are male, average age 36.8.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for HipHopDX audience in United States
MetricValue
Female47.3%
Male52.7%
Average age36.8
Estimated audience size2,323,635
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the HipHopDX audience in United States
Age bracketShare%
16-1919%
20-2926%
30-3924%
40-4918%
50+12%
Fig. 04

Worldwide distribution

72.2%

of the worldwide HipHopDX audience comes from United States.

Worldwide audience distribution share by country for HipHopDX
CountryShare
United States72.2%
United Kingdom7.6%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HipHopDX audience in United States is strongest.

Fig. 05

Top regions by affinity

HipHopDX fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~90K2.42×
02Georgia~200K2.29×
03Maryland~80K2.02×
04North Carolina~100K1.81×
05Washington, District of Columbia~10K1.78×
06Nevada~40K1.70×
07Michigan~100K1.68×
08Virginia~100K1.64×
09Illinois~100K1.57×
10Arkansas~30K1.54×
11New York~200K1.39×
12New Jersey~80K1.39×
13Pennsylvania~100K1.34×
14Louisiana~40K1.27×
15Oklahoma~30K1.17×
16Indiana~50K1.15×
17Mississippi~20K1.14×
18Alabama~40K1.12×
19California~300K1.07×
20Ohio~80K1.07×
21Wisconsin~40K1.03×
22Florida~200K1.01×
23Missouri~40K0.97×
24Kentucky~30K0.97×
25Delaware~6K0.97×
26New Mexico~10K0.94×
27Alaska~5K0.93×
28Tennessee~40K0.90×
29Connecticut~20K0.90×
30Wyoming~3K0.90×
31Texas~200K0.89×
32Hawaii~9K0.88×
33Massachusetts~40K0.83×
34Rhode Island~6K0.81×
35West Virginia~8K0.75×
36Colorado~30K0.74×
37South Dakota~4K0.73×
38North Dakota~4K0.72×
39Montana~5K0.71×
40Minnesota~20K0.66×
41Nebraska~8K0.66×
42New Hampshire~6K0.66×
43Kansas~10K0.65×
44Maine~5K0.64×
45Arizona~30K0.63×
46Oregon~20K0.62×
47Washington~30K0.58×
48Idaho~7K0.58×
49Iowa~10K0.56×
50Utah~10K0.46×
Fig. 06

Affinity by region

Affinity by region — HipHopDX, United States
0.46×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HipHopDX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HipHopDX audience
#·InterestCategoryAffinity×
01DatPiffMusic & Radio22.52×
02Raf SimonsFashion & Accessoires12.64×
03Katt WilliamsMovies & TV10.25×
04Teyana TaylorMovies & TV6.34×
05TokyoTravel & Leisure4.56×
06British hip hopMusic & Radio4.01×
07Brooklyn NetsSports3.97×
08DancehallsMusic & Radio3.75×
09Internet celebrityInternet & Social Media3.73×
10DrakeMusic & Radio3.72×
11Foot LockerShopping3.58×
12Houston RocketsSports3.51×
13Gangsta rapMusic & Radio3.29×
14Apple MusicMusic & Radio3.02×
15Chicano rapMusic & Radio2.99×
16LeBron JamesSports2.59×
17TMZInternet & Social Media2.48×
18Instant messagingInternet & Social Media2.25×
19Music festivalsMusic & Radio2.22×
20SpotifyInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HipHopDX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HipHopDX audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
Career OrientationPOWER1.41×
Early Adopter MentalityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HipHopDX audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
DIY MentalityTHRILL0.63×
TravellingTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HipHopDX have in United States?

HipHopDX has an estimated audience of 2,323,635 people in United States, concentrated in California and New York.

02

What is the gender split and age of HipHopDX fans?

47.3% of HipHopDX fans are female, 52.7% are male, with an average age of 36.8 years.

03

Which brands do HipHopDX fans like most?

HipHopDX fans show strongest brand affinity for DatPiff (22.52×), Teyana Taylor (6.34×), and Katt Williams (10.25×) over the country average.

04

Where do HipHopDX fans live in United States?

HipHopDX fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do HipHopDX fans also like?

Beyond HipHopDX itself, the audience over-indexes on Teyana Taylor (6.34×), Katt Williams (10.25×), Internet celebrity (3.73×), and British hip hop (4.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See HipHopDX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HipHopDX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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