HipHopDX Audience in United States

HipHopDX has an estimated audience of 2,384,391 people in United States. 47.3% are female, 52.7% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Google Maps, Diabetes mellitus awareness, Capital One, Luka Dončić.

The average HipHopDX fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Google Maps, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the HipHopDX audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of HipHopDX fans

Demographic split for HipHopDX audience in United States
MetricValue
Female47.3%
Male52.7%
Average age36.8
Estimated audience size2,384,391

Audience persona

The typical HipHopDX fan in United States is balanced, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for HipHopDX in United States
RegionReachAffinity
California293,8991.12×
Texas195,3970.95×
New York192,7891.45×
Georgia175,7782.39×
Florida163,2491.01×
Illinois136,6651.72×
North Carolina133,1861.86×
Pennsylvania107,4601.34×
Michigan104,2191.67×
Virginia99,1911.71×
South Carolina92,0322.57×
Maryland82,0372×
New Jersey80,1021.32×
Ohio77,5591.06×
Indiana52,3811.2×
Tennessee42,4010.89×
Louisiana40,0871.3×
Massachusetts39,5960.84×
Missouri39,2081.02×
Nevada38,1311.65×
Wisconsin37,1241.03×
Alabama37,0571.11×
Oklahoma33,2711.26×
Arkansas32,6421.66×
Arizona30,2630.62×
Kentucky29,2940.98×
Colorado28,0320.75×
Washington25,8150.54×
Mississippi21,0681.07×
Minnesota20,9240.61×
Connecticut20,0760.84×
Oregon15,1540.55×
Washington, District of Columbia12,8701.8×
New Mexico11,3380.95×
Kansas11,0650.59×
Hawaii8,7030.85×
Iowa8,2860.42×
Utah6,3120.3×
Delaware6,2310.95×
West Virginia6,1180.55×
Nebraska5,9180.49×
New Hampshire4,7770.51×
Rhode Island4,7660.63×
Maine3,8200.45×
Idaho3,4020.28×
Alaska2,7490.54×
South Dakota2,6400.48×
North Dakota1,8750.38×
Montana1,1980.18×
Wyoming1,0880.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HipHopDX audience
BrandAffinityCategory
Autism Awareness19.03×Health
Google Maps7.48×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Capital One6.68×Business & Career
Luka Dončić17.78×Sports
Aaron Rodgers10.2×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.54×Business & Career
CarGurus7.06×Cars & Mobility
Nipsey Hussle23.56×Music & Radio
Circle K7.83×Shopping
Income tax13.19×Business & Career
LL Cool J20.97×Music & Radio
Enterprise Rent-A-Car6.37×Cars & Mobility
DeviantArt7.41×Internet & Social Media
DatPiff20.81×Music & Radio
Beetlejuice4.76×Movies & TV
ICloud8.77×Technology & Electronics
Diana Ross12.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HipHopDX audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.17
Early Adopter MentalityPOWER1.72
Luxury OrientationPREMIUM1.29
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.13
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for HipHopDX
CountryShare
United States70.4%
United Kingdom7.5%
Canada4.4%

See HipHopDX audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does HipHopDX have in United States?

HipHopDX has an estimated audience of 2,384,391 people in United States, concentrated in California and Texas.

What is the gender split and age of HipHopDX fans?

47.3% of HipHopDX fans are female, 52.7% are male, with an average age of 36.8 years.

Which brands do HipHopDX fans like most?

HipHopDX fans show strongest brand affinity for Autism Awareness (19.03×), Google Maps (7.48×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do HipHopDX fans live in United States?

HipHopDX fans in United States are most concentrated in California (reach 293,899), Texas (reach 195,397), and New York (reach 192,789). These three regions account for the largest share of the active audience.

What other brands do HipHopDX fans also like?

Beyond HipHopDX itself, the audience over-indexes on Google Maps (7.48×), Diabetes mellitus awareness (12.48×), Capital One (6.68×), and Luka Dončić (17.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HipHopDX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.