Austin City Limits Music Festival Audience in United States
Austin City Limits Music Festival has an estimated audience of 1,730,492 people in United States. 57.6% are female, 42.4% are male, average age 38.0. Top regions: Texas, California, New York. Top brand affinities: Elsword, Home construction, Product design, Regional styles of Mexican music, Dog breed.
The average Austin City Limits Music Festival fan in United States is 38.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Elsword, Home construction, Product design, with strongest over-indexing on Elsword (39.55× the country average). Demographically, the Austin City Limits Music Festival audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Austin City Limits Music Festival fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.0 |
| Estimated audience size | 1,730,492 |
Audience persona
The typical Austin City Limits Music Festival fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,054,240 | 7.09× |
| California | 202,044 | 1.06× |
| New York | 90,205 | 0.93× |
| Florida | 84,279 | 0.72× |
| Illinois | 57,673 | 1× |
| Colorado | 44,760 | 1.64× |
| Louisiana | 41,744 | 1.87× |
| North Carolina | 40,745 | 0.78× |
| Georgia | 40,201 | 0.75× |
| Tennessee | 37,558 | 1.08× |
| Oklahoma | 35,501 | 1.85× |
| Pennsylvania | 33,730 | 0.58× |
| Ohio | 32,894 | 0.62× |
| Arizona | 32,546 | 0.92× |
| Washington | 32,389 | 0.93× |
| Virginia | 32,291 | 0.77× |
| Missouri | 28,554 | 1.02× |
| Michigan | 28,465 | 0.63× |
| Massachusetts | 28,285 | 0.83× |
| New Jersey | 24,513 | 0.56× |
| Indiana | 20,778 | 0.66× |
| Arkansas | 20,213 | 1.42× |
| Minnesota | 19,686 | 0.79× |
| Oregon | 18,854 | 0.95× |
| Maryland | 18,332 | 0.62× |
| Alabama | 18,138 | 0.75× |
| Wisconsin | 17,776 | 0.68× |
| South Carolina | 17,573 | 0.67× |
| Kansas | 16,943 | 1.24× |
| Nevada | 16,937 | 1.01× |
| Kentucky | 15,680 | 0.72× |
| New Mexico | 14,773 | 1.7× |
| Utah | 14,598 | 0.94× |
| Mississippi | 12,175 | 0.85× |
| Iowa | 11,402 | 0.8× |
| Connecticut | 10,779 | 0.62× |
| Nebraska | 7,197 | 0.83× |
| Washington, District of Columbia | 6,787 | 1.3× |
| Idaho | 6,323 | 0.73× |
| Hawaii | 6,207 | 0.83× |
| Montana | 4,700 | 0.98× |
| New Hampshire | 3,986 | 0.58× |
| West Virginia | 3,581 | 0.44× |
| Alaska | 3,573 | 0.97× |
| Maine | 3,497 | 0.56× |
| Rhode Island | 2,999 | 0.54× |
| South Dakota | 2,859 | 0.71× |
| Delaware | 2,462 | 0.52× |
| North Dakota | 2,153 | 0.61× |
| Wyoming | 1,829 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 39.55× | Games |
| Home construction | 3.4× | Home & Garden |
| Product design | 3.93× | Business & Career |
| Regional styles of Mexican music | 5.15× | Music & Radio |
| Dog breed | 1.81× | Pets & Animals |
| Nebraska | 2.94× | Travel & Leisure |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Home equity | 1.84× | Home & Garden |
| JC Whitney | 14.52× | Shopping |
| Guy Fieri | 3.13× | Movies & TV |
| JcrOffroad | 19.13× | Shopping |
| Natural rubber | 1.6× | Cars & Mobility |
| Israel | 1.61× | Travel & Leisure |
| Ipsos | 13.49× | Business & Career |
| Perris, California | 14.08× | Travel & Leisure |
| Mothercare | 1.96× | Kids & Family |
| Stamp collecting | 2.45× | Home & Garden |
| Birthday Gifts | 1.55× | Kids & Family |
| Corona (band) | 2.76× | Music & Radio |
| Home staging | 2.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.41 |
| Design Affinity | PREMIUM | 1.84 |
| LGBTQ+ Identity | OPEN | 1.83 |
| Extroversion | THRILL | 1.67 |
| Indulgence | JOY | 1.52 |
| Urban Lifestyle | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.0% |
| Mexico | 4.0% |
| United Kingdom | 2.8% |
See Austin City Limits Music Festival audiences in other countries
- Austin City Limits Music Festival — Germany
- Austin City Limits Music Festival — United Kingdom
- Austin City Limits Music Festival — France
- Austin City Limits Music Festival — Italy
- Austin City Limits Music Festival — Spain
- Austin City Limits Music Festival — Brazil
- Austin City Limits Music Festival — Japan
- Austin City Limits Music Festival — South Korea
- Austin City Limits Music Festival — India
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
Frequently asked questions
How many fans does Austin City Limits Music Festival have in United States?
Austin City Limits Music Festival has an estimated audience of 1,730,492 people in United States, concentrated in Texas and California.
What is the gender split and age of Austin City Limits Music Festival fans?
57.6% of Austin City Limits Music Festival fans are female, 42.4% are male, with an average age of 38.0 years.
Which brands do Austin City Limits Music Festival fans like most?
Austin City Limits Music Festival fans show strongest brand affinity for Elsword (39.55×), Home construction (3.4×), and Product design (3.93×) over the country average.
Where do Austin City Limits Music Festival fans live in United States?
Austin City Limits Music Festival fans in United States are most concentrated in Texas (reach 1,054,240), California (reach 202,044), and New York (reach 90,205). These three regions account for the largest share of the active audience.
What other brands do Austin City Limits Music Festival fans also like?
Beyond Austin City Limits Music Festival itself, the audience over-indexes on Home construction (3.4×), Product design (3.93×), Regional styles of Mexican music (5.15×), and Dog breed (1.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Austin City Limits Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.