Rascasse Audience Intelligence

Austin City Limits Music Festival Audience in United States

A data profile of the people who buy, follow and care about Austin City Limits Music Festival in United States — modelled from more than twelve digital signal sources. Austin City Limits Music Festival has an estimated audience of 1,727,141 people in United States.

#18among Music festival in United States#185among Event in United States#1851in Music & Radio

The average Austin City Limits Music Festival fan in United States is 38.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include 7-Eleven, British Airways, E.Leclerc, with strongest over-indexing on 7-Eleven (18.21× the country average).

Demographically, the Austin City Limits Music Festival audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin City Limits Music Festival fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for 7-Eleven.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin City Limits Music Festival profile in United States.

Audience size
1.7M
in United States
Gender
57.6%♀
42.4% male
Age
38.0
average years
Country rank
#15952
Event in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin City Limits Music Festival fans

57.6% are female, 42.4% are male, average age 38.0.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Austin City Limits Music Festival audience in United States
MetricValue
Female57.6%
Male42.4%
Average age38.0
Estimated audience size1,727,141
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Austin City Limits Music Festival audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

83.5%

of the worldwide Austin City Limits Music Festival audience comes from United States.

Worldwide audience distribution share by country for Austin City Limits Music Festival
CountryShare
United States83.5%
Mexico4.1%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin City Limits Music Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin City Limits Music Festival fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M7.40×
02Louisiana~40K1.92×
03Oklahoma~30K1.73×
04New Mexico~10K1.51×
05Colorado~40K1.48×
06Arkansas~20K1.34×
07Washington, District of Columbia~7K1.26×
08Kansas~20K1.18×
09Tennessee~40K1.10×
10California~200K1.09×
11Alaska~4K1.02×
12Arizona~40K0.99×
13Nevada~20K0.99×
14Montana~5K0.99×
15Illinois~60K0.97×
16Missouri~30K0.97×
17Utah~10K0.93×
18Oregon~20K0.92×
19New York~90K0.91×
20Hawaii~7K0.91×
21Washington~30K0.90×
22Mississippi~10K0.90×
23Nebraska~8K0.89×
24North Dakota~3K0.88×
25South Dakota~3K0.87×
26Vermont~3K0.85×
27Iowa~10K0.84×
28Massachusetts~30K0.82×
29Idaho~7K0.82×
30Minnesota~20K0.78×
31Alabama~20K0.78×
32Rhode Island~4K0.78×
33Kentucky~20K0.76×
34New Hampshire~5K0.76×
35Maine~5K0.76×
36Delaware~4K0.76×
37North Carolina~40K0.75×
38Virginia~30K0.75×
39Florida~90K0.74×
40Georgia~40K0.74×
41Wisconsin~20K0.74×
42West Virginia~6K0.73×
43South Carolina~20K0.72×
44Connecticut~10K0.71×
45Indiana~20K0.68×
46Maryland~20K0.66×
47Michigan~30K0.63×
48Ohio~30K0.62×
49New Jersey~30K0.61×
50Pennsylvania~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Austin City Limits Music Festival, United States
0.60×1.00×7.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin City Limits Music Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin City Limits Music Festival audience
#·InterestCategoryAffinity×
01E.LeclercShopping38.54×
02Hart of DixieMovies & TV23.66×
03Chloe SevignyMovies & TV21.87×
04Glastonbury FestivalMusic & Radio20.73×
05In the HeightsMusic & Radio18.68×
067-ElevenShopping18.21×
07StetsonFashion & Accessoires15.53×
08Diet sodaFood & Beverages15.52×
09British AirwaysTravel & Leisure14.70×
10Pitbull (rapper)Music & Radio9.40×
11Flamingo Las VegasTravel & Leisure9.04×
12Bonnaroo Music FestivalMusic & Radio7.41×
13The OnionInternet & Social Media6.67×
14AriatFashion & Accessoires6.26×
15Willie NelsonMusic & Radio5.29×
16LivemusicMusic & Radio4.13×
17WhataburgerFood & Beverages3.75×
18WaxingBeauty & Wellness3.26×
19Trader Joe'sShopping2.42×
20United AirlinesTravel & Leisure2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin City Limits Music Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin City Limits Music Festival audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.73×
IndulgenceJOY1.73×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin City Limits Music Festival audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.87×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin City Limits Music Festival have in United States?

Austin City Limits Music Festival has an estimated audience of 1,727,141 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Austin City Limits Music Festival fans?

57.6% of Austin City Limits Music Festival fans are female, 42.4% are male, with an average age of 38.0 years.

03

Which brands do Austin City Limits Music Festival fans like most?

Austin City Limits Music Festival fans show strongest brand affinity for 7-Eleven (18.21×), British Airways (14.7×), and E.Leclerc (38.54×) over the country average.

04

Where do Austin City Limits Music Festival fans live in United States?

Austin City Limits Music Festival fans in United States are most concentrated in Texas (reach ~1M), California (reach ~200K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Austin City Limits Music Festival fans also like?

Beyond Austin City Limits Music Festival itself, the audience over-indexes on British Airways (14.7×), E.Leclerc (38.54×), Diet soda (15.52×), and Livemusic (4.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Austin City Limits Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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