VAMPS Audience in United States
VAMPS has an estimated audience of 284,255 people in United States. 52.5% are female, 47.5% are male, average age 34.9. Top brand affinities: Babymetal, The Runaways, Autism Awareness, Diabetes mellitus awareness, Fire Emblem.
Top brand affinities include Babymetal, The Runaways, Autism Awareness, with strongest over-indexing on Babymetal (125.27× the country average). Demographically, the VAMPS audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of VAMPS fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.9 |
| Estimated audience size | 284,255 |
Audience persona
The typical VAMPS fan in United States is balanced, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Babymetal.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babymetal | 125.27× | Music & Radio |
| The Runaways | 144.59× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Fire Emblem | 50.12× | Games |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Joan Jett | 28.85× | Music & Radio |
| Roger Taylor (Queen drummer) | 57.95× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Skyfall | 34.96× | Movies & TV |
| Thin Lizzy | 43.61× | Music & Radio |
| Dragon Quest | 31.5× | Games |
| Kia Sportage | 18.74× | Cars & Mobility |
| Scorpions (band) | 14.04× | Music & Radio |
| Judas Priest | 25.81× | Music & Radio |
| Anime and manga fandom | 5.14× | Literature |
| Disneyland Paris | 9.53× | Travel & Leisure |
| Final Fantasy | 8.82× | Games |
| Whitesnake | 23.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Patriotism | CONSERVATISM | 1.5 |
| Extroversion | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.19 |
| Mindfulness | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Brazil | 16.9% |
| Japan | 16.2% |
See VAMPS audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for VAMPS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.