The Dukes of Hazzard Audience in United States

The Dukes of Hazzard logo

The Dukes of Hazzard has an estimated audience of 872,266 people in United States. 26.0% are female, 74.0% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Israel, The Halal Guys, Keith Stanfield, Urban Outfitters, Captain America (1990 film).

The average The Dukes of Hazzard fan in United States is 46.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, The Halal Guys, Keith Stanfield, with strongest over-indexing on Israel (5.42× the country average). Demographically, the The Dukes of Hazzard audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Dukes of Hazzard fans

Demographic split for The Dukes of Hazzard audience in United States
MetricValue
Female26.0%
Male74.0%
Average age46.0
Estimated audience size872,266

Audience persona

The typical The Dukes of Hazzard fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Dukes of Hazzard in United States
RegionReachAffinity
Texas65,4220.87×
California57,7540.6×
Florida41,2310.7×
Ohio30,3241.13×
New York30,3210.62×
North Carolina29,4301.12×
Georgia28,9731.08×
Tennessee28,8031.65×
Pennsylvania28,1830.96×
Kentucky24,2892.22×
Michigan23,0751.01×
Illinois22,9640.79×
Alabama21,1521.74×
Virginia20,9490.99×
Indiana19,9411.25×
Missouri16,8771.2×
South Carolina15,2121.16×
Arizona14,2180.8×
Louisiana13,8001.23×
New Jersey13,4670.61×
Washington12,7860.73×
Wisconsin12,5490.96×
Oklahoma12,3671.28×
Mississippi12,2221.7×
Arkansas11,6891.63×
Minnesota11,6160.93×
Massachusetts10,6700.62×
Maryland10,0090.67×
Colorado9,6090.7×
Iowa8,6361.2×
Oregon8,5310.85×
Kansas8,4391.23×
West Virginia8,3472.05×
Utah6,3850.82×
Connecticut5,6690.65×
Nevada5,2370.62×
Nebraska4,7661.09×
Idaho3,8860.89×
Maine3,6291.16×
New Mexico3,5780.82×
New Hampshire2,7710.81×
South Dakota2,4521.22×
Montana2,2680.94×
Rhode Island1,9030.69×
North Dakota1,8441.03×
Hawaii1,7430.46×
Delaware1,4960.62×
Washington, District of Columbia1,3410.51×
Wyoming1,2740.99×
Alaska1,2430.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Dukes of Hazzard audience
BrandAffinityCategory
Israel5.42×Travel & Leisure
The Halal Guys12.89×Food & Beverages
Keith Stanfield9.39×Movies & TV
Urban Outfitters2.28×Shopping
Captain America (1990 film)4.66×Movies & TV
Kelty20.15×Sports
Pillow1.83×Home & Garden
The Nice Guys6.81×Movies & TV
Home staging4.32×Home & Garden
Elsword13.05×Games
Unique Gifts1.78×Shopping
MK3.04×Music & Radio
Google Photos1.72×Technology & Electronics
Hog Hunting2.23×Sports
Jeep Wagoneer3.61×Cars & Mobility
ABC 7 Chicago2.58×Movies & TV
Casely3.61×Shopping
WESH2.74×Movies & TV
Birthday Gifts1.75×Kids & Family
Paisley4.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Dukes of Hazzard audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Need for SecurityCONSERVATISM1.41
ExtroversionTHRILL1.29
TraditionCONSERVATISM1.28
Risk AppetiteTHRILL1.18
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for The Dukes of Hazzard
CountryShare
United States55.6%
Italy6.9%
France5.4%

See The Dukes of Hazzard audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Dukes of Hazzard have in United States?

The Dukes of Hazzard has an estimated audience of 872,266 people in United States, concentrated in Texas and California.

What is the gender split and age of The Dukes of Hazzard fans?

26.0% of The Dukes of Hazzard fans are female, 74.0% are male, with an average age of 46.0 years.

Which brands do The Dukes of Hazzard fans like most?

The Dukes of Hazzard fans show strongest brand affinity for Israel (5.42×), The Halal Guys (12.89×), and Keith Stanfield (9.39×) over the country average.

Where do The Dukes of Hazzard fans live in United States?

The Dukes of Hazzard fans in United States are most concentrated in Texas (reach 65,422), California (reach 57,754), and Florida (reach 41,231). These three regions account for the largest share of the active audience.

What other brands do The Dukes of Hazzard fans also like?

Beyond The Dukes of Hazzard itself, the audience over-indexes on The Halal Guys (12.89×), Keith Stanfield (9.39×), Urban Outfitters (2.28×), and Captain America (1990 film) (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Dukes of Hazzard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.