The Dukes of Hazzard Audience in United States

The Dukes of Hazzard has an estimated audience of 872,266 people in United States. 26.0% are female, 74.0% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Sally Field, Autism Awareness, Diabetes mellitus awareness, Burt Reynolds, Microblogging.

The average The Dukes of Hazzard fan in United States is 46.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sally Field, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Sally Field (35.87× the country average). Demographically, the The Dukes of Hazzard audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Dukes of Hazzard fans

Demographic split for The Dukes of Hazzard audience in United States
MetricValue
Female26.0%
Male74.0%
Average age46.0
Estimated audience size872,266

Audience persona

The typical The Dukes of Hazzard fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Sally Field.

Top regions in United States

Top regions ranked by reach for The Dukes of Hazzard in United States
RegionReachAffinity
Texas65,4220.87×
California57,7540.6×
Florida41,2310.7×
Ohio30,3241.13×
New York30,3210.62×
North Carolina29,4301.12×
Georgia28,9731.08×
Tennessee28,8031.65×
Pennsylvania28,1830.96×
Kentucky24,2892.22×
Michigan23,0751.01×
Illinois22,9640.79×
Alabama21,1521.74×
Virginia20,9490.99×
Indiana19,9411.25×
Missouri16,8771.2×
South Carolina15,2121.16×
Arizona14,2180.8×
Louisiana13,8001.23×
New Jersey13,4670.61×
Washington12,7860.73×
Wisconsin12,5490.96×
Oklahoma12,3671.28×
Mississippi12,2221.7×
Arkansas11,6891.63×
Minnesota11,6160.93×
Massachusetts10,6700.62×
Maryland10,0090.67×
Colorado9,6090.7×
Iowa8,6361.2×
Oregon8,5310.85×
Kansas8,4391.23×
West Virginia8,3472.05×
Utah6,3850.82×
Connecticut5,6690.65×
Nevada5,2370.62×
Nebraska4,7661.09×
Idaho3,8860.89×
Maine3,6291.16×
New Mexico3,5780.82×
New Hampshire2,7710.81×
South Dakota2,4521.22×
Montana2,2680.94×
Rhode Island1,9030.69×
North Dakota1,8441.03×
Hawaii1,7430.46×
Delaware1,4960.62×
Washington, District of Columbia1,3410.51×
Wyoming1,2740.99×
Alaska1,2430.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Dukes of Hazzard audience
BrandAffinityCategory
Sally Field35.87×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Burt Reynolds20.15×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Tony Danza35.44×Movies & TV
Chuck Norris7.33×Movies & TV
Income tax13.19×Business & Career
Florida State Seminoles football11.1×Sports
Kat Dennings13.61×Movies & TV
Jennifer Love Hewitt11.11×Movies & TV
Knight Rider (1982 TV series)32.82×Movies & TV
MSN3.2×News
Fox News Channel2.32×Movies & TV
Tractor Supply Company4.95×Shopping
Charles, Prince of Wales18.87×Politics & Society
AutoZone2.72×Cars & Mobility
Lost in Space19.81×Movies & TV
Sam Elliott6.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Dukes of Hazzard audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Need for SecurityCONSERVATISM1.41
ExtroversionTHRILL1.29
TraditionCONSERVATISM1.28
Risk AppetiteTHRILL1.18
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for The Dukes of Hazzard
CountryShare
United States55.6%
Italy6.9%
France5.4%

See The Dukes of Hazzard audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Dukes of Hazzard have in United States?

The Dukes of Hazzard has an estimated audience of 872,266 people in United States, concentrated in Texas and California.

What is the gender split and age of The Dukes of Hazzard fans?

26.0% of The Dukes of Hazzard fans are female, 74.0% are male, with an average age of 46.0 years.

Which brands do The Dukes of Hazzard fans like most?

The Dukes of Hazzard fans show strongest brand affinity for Sally Field (35.87×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do The Dukes of Hazzard fans live in United States?

The Dukes of Hazzard fans in United States are most concentrated in Texas (reach 65,422), California (reach 57,754), and Florida (reach 41,231). These three regions account for the largest share of the active audience.

What other brands do The Dukes of Hazzard fans also like?

Beyond The Dukes of Hazzard itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Burt Reynolds (20.15×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Dukes of Hazzard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.