Rascasse Audience Intelligence

The Dukes of Hazzard Audience in United States

A data profile of the people who buy, follow and care about The Dukes of Hazzard in United States — modelled from more than twelve digital signal sources. The Dukes of Hazzard has an estimated audience of 861,895 people in United States.

#509among TV series in United States#2127among Movie / TV Show / Series in United States#4810in Movies & TV

The average The Dukes of Hazzard fan in United States is 46.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Burt Reynolds, Sally Field, Tony Danza, with strongest over-indexing on Burt Reynolds (31.86× the country average).

Demographically, the The Dukes of Hazzard audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Dukes of Hazzard fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Burt Reynolds.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Dukes of Hazzard profile in United States.

Audience size
862K
in United States
Gender
26.0%♀
74.0% male
Age
46.0
average years
Country rank
#26124
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Dukes of Hazzard viewers

26.0% are female, 74.0% are male, average age 46.0.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for The Dukes of Hazzard audience in United States
MetricValue
Female26.0%
Male74.0%
Average age46.0
Estimated audience size861,895
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the The Dukes of Hazzard audience in United States
Age bracketShare%
16-1910%
20-298%
30-3916%
40-4936%
50+30%
Fig. 04

Worldwide distribution

46.2%

of the worldwide The Dukes of Hazzard audience comes from United States.

Worldwide audience distribution share by country for The Dukes of Hazzard
CountryShare
United States46.2%
Italy10.3%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Dukes of Hazzard audience in United States is strongest.

Fig. 05

Top regions by affinity

The Dukes of Hazzard fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K2.11×
02West Virginia~8K2.07×
03Alabama~20K1.75×
04Mississippi~10K1.71×
05Tennessee~30K1.65×
06Arkansas~10K1.60×
07Oklahoma~10K1.28×
08Indiana~20K1.24×
09South Dakota~2K1.22×
10Louisiana~10K1.19×
11Missouri~20K1.18×
12Iowa~8K1.17×
13Kansas~8K1.17×
14South Carolina~20K1.16×
15Maine~4K1.16×
16North Carolina~30K1.12×
17Ohio~30K1.10×
18North Dakota~2K1.09×
19Nebraska~5K1.08×
20Georgia~30K1.04×
21Michigan~20K0.98×
22Montana~2K0.98×
23Virginia~20K0.96×
24Wisconsin~10K0.96×
25Pennsylvania~30K0.95×
26Idaho~4K0.94×
27Minnesota~10K0.93×
28Vermont~1K0.90×
29New Mexico~4K0.86×
30New Hampshire~3K0.85×
31Alaska~2K0.85×
32Oregon~8K0.84×
33Utah~7K0.83×
34Texas~60K0.82×
35Arizona~10K0.78×
36Rhode Island~2K0.78×
37Illinois~20K0.76×
38Delaware~2K0.75×
39Washington~10K0.72×
40Colorado~9K0.69×
41Florida~40K0.68×
42Connecticut~6K0.68×
43Maryland~10K0.67×
44Nevada~6K0.65×
45Hawaii~2K0.64×
46Washington, District of Columbia~2K0.64×
47Massachusetts~10K0.62×
48New York~30K0.59×
49New Jersey~10K0.59×
50California~50K0.56×
Fig. 06

Affinity by region

Affinity by region — The Dukes of Hazzard, United States
0.56×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Dukes of Hazzard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Dukes of Hazzard audience
#·InterestCategoryAffinity×
01Burt ReynoldsMovies & TV31.86×
02Tony DanzaMovies & TV29.79×
03Knight Rider (1982 TV series)Movies & TV27.42×
04The A-TeamMovies & TV24.99×
05Sally FieldMovies & TV19.95×
06ColumboMovies & TV19.76×
07Bob NewhartMovies & TV18.92×
08Lost in SpaceMovies & TV18.83×
09Waylon JenningsMusic & Radio11.09×
10Kat DenningsMovies & TV9.05×
11Berlin WallTravel & Leisure8.12×
12Florida State Seminoles footballSports7.55×
13Sylvester StalloneMovies & TV6.35×
14Brittany SnowMovies & TV5.30×
15Discount TireShopping4.63×
16Kyle BuschSports4.39×
17Chuck NorrisMovies & TV4.29×
18RockabillyFashion & Accessoires4.13×
19AutoZoneCars & Mobility2.24×
20Donald TrumpPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Dukes of Hazzard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Dukes of Hazzard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Need for SecurityCONSERVATISM1.67×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Dukes of Hazzard audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.50×
Luxury OrientationPREMIUM0.57×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Dukes of Hazzard have in United States?

The Dukes of Hazzard has an estimated audience of 861,895 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Dukes of Hazzard viewers?

26.0% of The Dukes of Hazzard fans are female, 74.0% are male, with an average age of 46.0 years.

03

Which brands do The Dukes of Hazzard fans like most?

The Dukes of Hazzard fans show strongest brand affinity for Burt Reynolds (31.86×), Sally Field (19.95×), and Tony Danza (29.79×) over the country average.

04

Where do The Dukes of Hazzard fans live in United States?

The Dukes of Hazzard fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Dukes of Hazzard fans also like?

Beyond The Dukes of Hazzard itself, the audience over-indexes on Sally Field (19.95×), Tony Danza (29.79×), The A-Team (24.99×), and Bob Newhart (18.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Dukes of Hazzard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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