Gunsmoke Audience in United States

Gunsmoke has an estimated audience of 1,498,736 people in United States. 43.1% are female, 56.9% are male, average age 49.7. Top regions: Texas, California, Florida. Top brand affinities: Sam Elliott, Sally Field, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Gunsmoke fan in United States is 49.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sam Elliott, Sally Field, Autism Awareness, with strongest over-indexing on Sam Elliott (22.8× the country average). Demographically, the Gunsmoke audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Gunsmoke fans

Demographic split for Gunsmoke audience in United States
MetricValue
Female43.1%
Male56.9%
Average age49.7
Estimated audience size1,498,736

Audience persona

The typical Gunsmoke fan in United States is more male, around 49.7 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Top regions in United States

Top regions ranked by reach for Gunsmoke in United States
RegionReachAffinity
Texas114,4450.89×
California84,9380.52×
Florida70,4260.69×
North Carolina56,6621.26×
Ohio56,4321.22×
New York48,7050.58×
Tennessee47,1091.57×
Georgia45,5430.99×
Pennsylvania45,1470.89×
Illinois43,1040.86×
Michigan37,8960.97×
Missouri32,8151.36×
Indiana32,5701.19×
Virginia32,4870.89×
Alabama32,3491.55×
Kentucky31,8001.69×
South Carolina28,7101.27×
Oklahoma26,0291.56×
Wisconsin25,1691.12×
Arizona24,0070.78×
Minnesota23,7791.11×
Louisiana21,4021.11×
Arkansas20,6501.67×
Mississippi20,3521.65×
Washington19,6480.65×
New Jersey18,4890.49×
Colorado17,4160.74×
Maryland16,5480.64×
Iowa16,3031.32×
Kansas15,8341.34×
Massachusetts14,6960.5×
West Virginia13,5321.94×
Oregon12,8660.75×
Nebraska9,3471.24×
Nevada9,2680.64×
Utah8,9170.66×
Connecticut8,1760.54×
Idaho7,4951×
New Mexico7,3250.97×
Maine5,3350.99×
South Dakota4,7361.37×
Montana4,6991.13×
New Hampshire4,0990.69×
North Dakota3,8151.24×
Delaware3,4130.83×
Rhode Island2,8270.59×
Wyoming2,7481.24×
Hawaii2,5200.39×
Vermont1,9690.75×
Alaska1,9150.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gunsmoke audience
BrandAffinityCategory
Sam Elliott22.8×Movies & TV
Sally Field35.87×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
The Nanny30.47×Movies & TV
Robert Redford8.99×Movies & TV
Burt Reynolds15.16×Movies & TV
Mel Gibson15.39×Movies & TV
Indianapolis Motor Speedway15.58×Sports
Mission: Impossible11.46×Movies & TV
Income tax13.19×Business & Career
Wheel of Fortune (U.S. game show)9.66×Movies & TV
Zero Dark Thirty22.78×Movies & TV
Braveheart20.7×Movies & TV
Paul Newman14.29×Movies & TV
Day trading10.72×Business & Career
Florida State Seminoles football9.79×Sports
Chuck Norris5.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gunsmoke audience
TraitClusterScore
PatriotismCONSERVATISM3.03
Risk AppetiteTHRILL2.29
TraditionCONSERVATISM1.55
Need for SecurityCONSERVATISM1.43
SpiritualityBALANCE1.38
IndulgenceJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Gunsmoke
CountryShare
United States84.2%
Germany3.1%
Canada2.3%

See Gunsmoke audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Gunsmoke have in United States?

Gunsmoke has an estimated audience of 1,498,736 people in United States, concentrated in Texas and California.

What is the gender split and age of Gunsmoke fans?

43.1% of Gunsmoke fans are female, 56.9% are male, with an average age of 49.7 years.

Which brands do Gunsmoke fans like most?

Gunsmoke fans show strongest brand affinity for Sam Elliott (22.8×), Sally Field (35.87×), and Autism Awareness (19.03×) over the country average.

Where do Gunsmoke fans live in United States?

Gunsmoke fans in United States are most concentrated in Texas (reach 114,445), California (reach 84,938), and Florida (reach 70,426). These three regions account for the largest share of the active audience.

What other brands do Gunsmoke fans also like?

Beyond Gunsmoke itself, the audience over-indexes on Sally Field (35.87×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gunsmoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.