Rascasse Audience Intelligence

Gunsmoke Audience in United States

A data profile of the people who buy, follow and care about Gunsmoke in United States — modelled from more than twelve digital signal sources. Gunsmoke has an estimated audience of 1,490,624 people in United States.

#318among TV series in United States#1201among Movie / TV Show / Series in United States#2964in Movies & TV

The average Gunsmoke fan in United States is 49.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mission: Impossible, Sally Field, Sam Elliott, with strongest over-indexing on Mission: Impossible (27.38× the country average).

Demographically, the Gunsmoke audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gunsmoke fan in United States is more male, around 49.7 years old, with strong Patriotism tendencies and a notable affinity for Mission: Impossible.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gunsmoke profile in United States.

Audience size
1.5M
in United States
Gender
43.1%♀
56.9% male
Age
49.7
average years
Country rank
#17848
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gunsmoke viewers

43.1% are female, 56.9% are male, average age 49.7.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Gunsmoke audience in United States
MetricValue
Female43.1%
Male56.9%
Average age49.7
Estimated audience size1,490,624
Fig. 03

Age distribution

Ø 49.7
average years
Age distribution of the Gunsmoke audience in United States
Age bracketShare%
16-199%
20-297%
30-399%
40-4919%
50+56%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Gunsmoke audience comes from United States.

Worldwide audience distribution share by country for Gunsmoke
CountryShare
United States82.4%
Germany4.9%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gunsmoke audience in United States is strongest.

Fig. 05

Top regions by affinity

Gunsmoke fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.96×
02Mississippi~20K1.72×
03Kentucky~30K1.71×
04Arkansas~20K1.66×
05Oklahoma~30K1.54×
06Tennessee~50K1.53×
07Alabama~30K1.53×
08South Dakota~5K1.42×
09Missouri~30K1.36×
10Wyoming~3K1.34×
11Iowa~20K1.32×
12Kansas~20K1.32×
13North Dakota~4K1.29×
14South Carolina~30K1.26×
15Nebraska~9K1.24×
16North Carolina~50K1.19×
17Indiana~30K1.17×
18Ohio~50K1.16×
19Montana~5K1.16×
20Louisiana~20K1.09×
21Wisconsin~20K1.08×
22Minnesota~20K1.05×
23Idaho~8K1.00×
24Maine~5K0.99×
25New Mexico~7K0.97×
26Delaware~4K0.95×
27Michigan~40K0.94×
28Georgia~40K0.93×
29Virginia~30K0.88×
30Vermont~2K0.88×
31Pennsylvania~40K0.84×
32Texas~100K0.82×
33Illinois~40K0.79×
34Oregon~10K0.76×
35New Hampshire~4K0.75×
36Arizona~20K0.73×
37Alaska~2K0.73×
38Colorado~20K0.70×
39Florida~70K0.67×
40Rhode Island~3K0.66×
41Washington~20K0.65×
42Utah~9K0.65×
43Connecticut~10K0.64×
44Maryland~20K0.63×
45Nevada~9K0.63×
46New York~40K0.54×
47Hawaii~3K0.52×
48Massachusetts~10K0.50×
49California~80K0.49×
50New Jersey~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Gunsmoke, United States
0.48×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gunsmoke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gunsmoke audience
#·InterestCategoryAffinity×
01Zero Dark ThirtyMovies & TV30.18×
02Mission: ImpossibleMovies & TV27.38×
03CSI (franchise)Movies & TV24.92×
04Sally FieldMovies & TV24.33×
05The NannyMovies & TV24.02×
06Burt ReynoldsMovies & TV22.78×
07BraveheartMovies & TV21.95×
08School of RockMovies & TV20.89×
09ExxonMobilCars & Mobility17.18×
10Mel GibsonMovies & TV16.86×
11Sam ElliottMovies & TV16.43×
12Robert RedfordMovies & TV8.98×
13Wheel of Fortune (U.S. game show)Movies & TV7.80×
14FedExBusiness & Career6.96×
15Sustainable energyHome & Garden5.82×
16Renewable energyBusiness & Career5.48×
17Vehicle insuranceCars & Mobility4.72×
18NostalgiaHome & Garden3.93×
19Mortgage loansBusiness & Career3.68×
20McDonald'sFood & Beverages3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gunsmoke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gunsmoke audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.73×
Family OrientationCONSERVATISM2.37×
IndividualismJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gunsmoke audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
Design AffinityPREMIUM0.63×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gunsmoke have in United States?

Gunsmoke has an estimated audience of 1,490,624 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gunsmoke viewers?

43.1% of Gunsmoke fans are female, 56.9% are male, with an average age of 49.7 years.

03

Which brands do Gunsmoke fans like most?

Gunsmoke fans show strongest brand affinity for Mission: Impossible (27.38×), Sally Field (24.33×), and Sam Elliott (16.43×) over the country average.

04

Where do Gunsmoke fans live in United States?

Gunsmoke fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gunsmoke fans also like?

Beyond Gunsmoke itself, the audience over-indexes on Sally Field (24.33×), Sam Elliott (16.43×), Burt Reynolds (22.78×), and FedEx (6.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gunsmoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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