Rascasse Audience Intelligence

The Smothers Brothers Audience in United States

A data profile of the people who buy, follow and care about The Smothers Brothers in United States — modelled from more than twelve digital signal sources. The Smothers Brothers has an estimated audience of 290,913 people in United States.

#162among Comedy in United States#12281among Person in United States#7177in Music & Radio

The average The Smothers Brothers fan in United States is 48.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Newhart, Sally Field, Tony Danza, with strongest over-indexing on Bob Newhart (139.48× the country average).

Demographically, the The Smothers Brothers audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Smothers Brothers fan in United States is balanced, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Bob Newhart.

Category: Music & Radio · Type: Person · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Smothers Brothers profile in United States.

Audience size
291K
in United States
Gender
47.2%♀
52.8% male
Age
48.5
average years
Country rank
#49124
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Smothers Brothers fans

47.2% are female, 52.8% are male, average age 48.5.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for The Smothers Brothers audience in United States
MetricValue
Female47.2%
Male52.8%
Average age48.5
Estimated audience size290,913
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the The Smothers Brothers audience in United States
Age bracketShare%
16-197%
20-298%
30-3913%
40-4927%
50+45%
Fig. 04

Worldwide distribution

84.8%

of the worldwide The Smothers Brothers audience comes from United States.

Worldwide audience distribution share by country for The Smothers Brothers
CountryShare
United States84.8%
Canada7.3%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Smothers Brothers audience in United States is strongest.

Fig. 05

Top regions by affinity

The Smothers Brothers fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~6K1.41×
02Oregon~4K1.30×
03Iowa~3K1.30×
04Maine~1K1.23×
05Nebraska~2K1.20×
06Washington~7K1.19×
07Ohio~10K1.18×
08Missouri~5K1.16×
09Minnesota~5K1.15×
10Montana<1K1.15×
11Michigan~9K1.14×
12Connecticut~3K1.11×
13Arizona~7K1.10×
14Indiana~6K1.10×
15Idaho~2K1.08×
16New Hampshire~1K1.08×
17Vermont<1K1.08×
18Delaware<1K1.07×
19Pennsylvania~10K1.06×
20Kentucky~4K1.04×
21Kansas~2K1.03×
22Alaska<1K1.01×
23New Jersey~7K0.99×
24Tennessee~6K0.98×
25South Dakota<1K0.98×
26Oklahoma~3K0.97×
27Maryland~5K0.96×
28Colorado~4K0.96×
29New Mexico~1K0.96×
30North Dakota<1K0.95×
31West Virginia~1K0.94×
32Rhode Island<1K0.94×
33New York~20K0.93×
34Illinois~9K0.93×
35Massachusetts~5K0.93×
36South Carolina~4K0.93×
37Utah~2K0.90×
38Arkansas~2K0.89×
39Nevada~3K0.88×
40Alabama~4K0.87×
41Washington, District of Columbia<1K0.87×
42Florida~20K0.85×
43Hawaii~1K0.85×
44North Carolina~7K0.84×
45Virginia~6K0.84×
46Mississippi~2K0.84×
47California~30K0.82×
48Louisiana~3K0.78×
49Georgia~6K0.72×
50Texas~20K0.69×
Fig. 06

Affinity by region

Affinity by region — The Smothers Brothers, United States
0.69×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Smothers Brothers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Smothers Brothers audience
#·InterestCategoryAffinity×
01Bob NewhartMovies & TV139.48×
02Tony DanzaMovies & TV41.32×
03Lily TomlinMovies & TV32.27×
04Knight Rider (1982 TV series)Movies & TV31.76×
05Lost in SpaceMovies & TV26.09×
06Sally FieldMovies & TV22.28×
07ColumboMovies & TV21.31×
08Cara DelevingneFashion & Accessoires17.69×
09Sarah PaulsonMovies & TV16.48×
10Jessica ChastainMovies & TV14.40×
11Michelle MonaghanMovies & TV12.66×
12Chiwetel EjioforMovies & TV12.63×
13Rebel WilsonMovies & TV11.71×
14Jane FondaMovies & TV9.57×
15Meg RyanMovies & TV9.52×
16Burt ReynoldsMovies & TV8.72×
17Diane KeatonMovies & TV4.76×
18Robert RedfordMovies & TV4.71×
19PinterestInternet & Social Media2.25×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Smothers Brothers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Smothers Brothers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
IndividualismJOY1.91×
SpiritualityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Smothers Brothers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.84×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Smothers Brothers have in United States?

The Smothers Brothers has an estimated audience of 290,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Smothers Brothers fans?

47.2% of The Smothers Brothers fans are female, 52.8% are male, with an average age of 48.5 years.

03

Which brands do The Smothers Brothers fans like most?

The Smothers Brothers fans show strongest brand affinity for Bob Newhart (139.48×), Sally Field (22.28×), and Tony Danza (41.32×) over the country average.

04

Where do The Smothers Brothers fans live in United States?

The Smothers Brothers fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Smothers Brothers fans also like?

Beyond The Smothers Brothers itself, the audience over-indexes on Sally Field (22.28×), Tony Danza (41.32×), Lily Tomlin (32.27×), and Sarah Paulson (16.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See The Smothers Brothers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Smothers Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →