The Smothers Brothers Audience in United States
The Smothers Brothers has an estimated audience of 293,263 people in United States. 44.4% are female, 55.6% are male, average age 48.9. Top brand affinities: Home equity, The Halal Guys, Chromebook, The Fillmore, The Nice Guys.
Top brand affinities include Home equity, The Halal Guys, Chromebook, with strongest over-indexing on Home equity (6.52× the country average). Demographically, the The Smothers Brothers audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Comedy
Demographics of The Smothers Brothers fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 48.9 |
| Estimated audience size | 293,263 |
Audience persona
The typical The Smothers Brothers fan in United States is more male, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 6.52× | Home & Garden |
| The Halal Guys | 19.87× | Food & Beverages |
| Chromebook | 14.26× | Technology & Electronics |
| The Fillmore | 16.78× | Music & Radio |
| The Nice Guys | 10.37× | Movies & TV |
| Elsword | 17.86× | Games |
| Urban Outfitters | 1.93× | Shopping |
| Mount Kilimanjaro | 17.21× | Travel & Leisure |
| Whataburger | 1.7× | Food & Beverages |
| Paisley | 7.57× | Fashion & Accessoires |
| Staycation | 2.77× | Home & Garden |
| Home staging | 4.03× | Home & Garden |
| Jingoism | 1.55× | Politics & Society |
| Pillow | 1.5× | Home & Garden |
| On the Border Mexican Grill & Cantina | 3.79× | Food & Beverages |
| Suhr Guitars | 10.23× | Music & Radio |
| Home Delivery | 1.58× | Food & Beverages |
| KiwiCo | 3.52× | Kids & Family |
| Corona (band) | 2.58× | Music & Radio |
| Kelty | 8.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Spirituality | BALANCE | 1.42 |
| Urban Lifestyle | OPEN | 1.42 |
| Risk Appetite | THRILL | 1.42 |
| Individualism | JOY | 1.39 |
| Tradition | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.1% |
| Canada | 7.2% |
| United Kingdom | 2.1% |
See The Smothers Brothers audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Smothers Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.