Rascasse Audience Intelligence

Happy Days Audience in United States

A data profile of the people who buy, follow and care about Happy Days in United States — modelled from more than twelve digital signal sources. Happy Days has an estimated audience of 1,713,878 people in United States.

#279among TV series in United States#1033among Movie / TV Show / Series in United States#2585in Movies & TV

The average Happy Days fan in United States is 46.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Bob Newhart, Katee Sackhoff, Tony Danza, with strongest over-indexing on Bob Newhart (71.04× the country average).

Demographically, the Happy Days audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Happy Days fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Bob Newhart.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Happy Days profile in United States.

Audience size
1.7M
in United States
Gender
59.0%♀
41.0% male
Age
46.5
average years
Country rank
#16060
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Happy Days viewers

59.0% are female, 41.0% are male, average age 46.5.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Happy Days audience in United States
MetricValue
Female59.0%
Male41.0%
Average age46.5
Estimated audience size1,713,878
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Happy Days audience in United States
Age bracketShare%
16-1911%
20-299%
30-3913%
40-4927%
50+40%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Happy Days audience comes from United States.

Worldwide audience distribution share by country for Happy Days
CountryShare
United States30.5%
Italy9.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Happy Days audience in United States is strongest.

Fig. 05

Top regions by affinity

Happy Days fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.85×
02Hawaii~10K1.78×
03South Dakota~5K1.36×
04Wisconsin~40K1.34×
05Ohio~70K1.24×
06West Virginia~10K1.22×
07Pennsylvania~70K1.17×
08New Mexico~10K1.17×
09Alabama~30K1.15×
10Oregon~20K1.14×
11Idaho~10K1.13×
12Maine~7K1.11×
13Michigan~50K1.10×
14Indiana~30K1.09×
15Arizona~40K1.07×
16New Jersey~50K1.04×
17Kentucky~20K1.02×
18Arkansas~10K1.02×
19Missouri~30K1.00×
20Illinois~60K0.99×
21Iowa~10K0.99×
22New Hampshire~7K0.99×
23Tennessee~30K0.98×
24Kansas~10K0.98×
25Oklahoma~20K0.96×
26Mississippi~10K0.96×
27Nebraska~8K0.94×
28Colorado~30K0.93×
29Minnesota~20K0.93×
30Montana~4K0.92×
31Rhode Island~5K0.90×
32Vermont~3K0.90×
33North Carolina~50K0.89×
34Washington~30K0.89×
35Massachusetts~30K0.89×
36Nevada~10K0.89×
37North Dakota~3K0.89×
38South Carolina~20K0.87×
39Connecticut~20K0.87×
40Alaska~3K0.87×
41Delaware~4K0.86×
42California~200K0.85×
43Texas~100K0.83×
44Florida~100K0.83×
45Virginia~30K0.82×
46Utah~10K0.80×
47Georgia~40K0.79×
48Louisiana~20K0.79×
49Maryland~20K0.75×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Happy Days, United States
0.67×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Happy Days audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Happy Days audience
#·InterestCategoryAffinity×
01Bob NewhartMovies & TV71.04×
02Katee SackhoffMovies & TV36.99×
03Tony DanzaMovies & TV33.57×
04Knight Rider (1982 TV series)Movies & TV25.77×
05Lost in SpaceMovies & TV21.10×
06ColumboMovies & TV19.72×
07Ming-Na WenMovies & TV16.43×
08FA CupSports15.88×
09RoseanneMovies & TV13.01×
10Charlie's AngelsMovies & TV10.03×
11Scarface (1983 film)Movies & TV8.08×
12Burt ReynoldsMovies & TV7.32×
13Alison BrieMovies & TV7.01×
14Mission: ImpossibleMovies & TV6.97×
15Photo-bookKids & Family6.74×
16Robert RedfordMovies & TV5.75×
17Sam ElliottMovies & TV5.42×
18ZooKids & Family2.93×
19RedditInternet & Social Media2.19×
20HappinessHealth1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Happy Days audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Happy Days audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Community OrientationOPEN1.81×
ExtroversionTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Happy Days audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Healthy LifestyleBALANCE0.88×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Happy Days have in United States?

Happy Days has an estimated audience of 1,713,878 people in United States, concentrated in New York and California.

02

What is the gender split and age of Happy Days viewers?

59.0% of Happy Days fans are female, 41.0% are male, with an average age of 46.5 years.

03

Which brands do Happy Days fans like most?

Happy Days fans show strongest brand affinity for Bob Newhart (71.04×), Katee Sackhoff (36.99×), and Tony Danza (33.57×) over the country average.

04

Where do Happy Days fans live in United States?

Happy Days fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Happy Days fans also like?

Beyond Happy Days itself, the audience over-indexes on Katee Sackhoff (36.99×), Tony Danza (33.57×), Ming-Na Wen (16.43×), and Robert Redford (5.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Happy Days audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Days. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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