Happy Days Audience in United States

Happy Days logo

Happy Days has an estimated audience of 1,745,683 people in United States. 59.0% are female, 41.0% are male, average age 46.5. Top regions: California, New York, Texas. Top brand affinities: The Halal Guys, Israel, Google Photos, Goop, The Nice Guys.

The average Happy Days fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The Halal Guys, Israel, Google Photos, with strongest over-indexing on The Halal Guys (13.99× the country average). Demographically, the Happy Days audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Happy Days fans

Demographic split for Happy Days audience in United States
MetricValue
Female59.0%
Male41.0%
Average age46.5
Estimated audience size1,745,683

Audience persona

The typical Happy Days fan in United States is more female, around 46.5 years old, with strong Extroversion tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Happy Days in United States
RegionReachAffinity
California173,7840.91×
New York172,1401.76×
Texas133,4220.89×
Florida101,2200.86×
Ohio69,4641.29×
Pennsylvania69,4241.18×
Illinois60,4001.04×
Michigan51,6311.13×
North Carolina48,0490.91×
New Jersey47,5311.07×
Georgia44,7510.83×
Arizona40,5461.14×
Wisconsin36,7821.4×
Virginia36,4210.86×
Indiana35,3601.11×
Tennessee35,0321×
Washington32,6490.93×
Massachusetts31,4010.91×
Alabama29,0171.19×
Missouri28,7891.02×
Colorado25,3900.92×
Minnesota23,6310.94×
South Carolina23,1730.88×
Maryland22,5690.75×
Kentucky22,3411.02×
Oregon22,2131.11×
Oklahoma18,7930.97×
Louisiana17,6450.78×
Connecticut15,2880.87×
Nevada14,9420.88×
Arkansas14,5941.01×
Iowa14,1100.98×
Kansas13,6700.99×
Mississippi13,5550.94×
Hawaii13,4161.79×
Utah12,4620.8×
New Mexico10,0781.15×
Idaho9,7451.11×
West Virginia9,6201.18×
Nebraska8,1000.93×
Maine6,8721.1×
New Hampshire6,6110.96×
Rhode Island4,7610.86×
Montana4,2520.88×
South Dakota3,9860.99×
Delaware3,9140.81×
Washington, District of Columbia3,4880.66×
Alaska3,0520.82×
North Dakota2,9520.82×
Vermont2,6180.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happy Days audience
BrandAffinityCategory
The Halal Guys13.99×Food & Beverages
Israel3.84×Travel & Leisure
Google Photos2.65×Technology & Electronics
Goop5.59×Internet & Social Media
The Nice Guys8×Movies & TV
Electrolyte4.47×Health
Whataburger1.62×Food & Beverages
Jingoism1.96×Politics & Society
Jeep Wagoneer5.14×Cars & Mobility
Grinch3.44×Movies & TV
Vocal harmony3.8×Music & Radio
Home staging4.37×Home & Garden
Wok5.03×Food & Beverages
Kasik9.1×Travel & Leisure
Hibachi5.74×Food & Beverages
Google Home4.7×Technology & Electronics
Pillow1.55×Home & Garden
REC TEC Grills13.6×Sports
Gettysburg College20.11×Business & Career
Historic site2.77×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happy Days audience
TraitClusterScore
ExtroversionTHRILL2.29
Risk AppetiteTHRILL2.29
Luxury OrientationPREMIUM1.92
Community OrientationOPEN1.52
IndulgenceJOY1.45
TraditionCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Happy Days
CountryShare
United States31.3%
Italy9.5%
United Kingdom5.7%

See Happy Days audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Happy Days have in United States?

Happy Days has an estimated audience of 1,745,683 people in United States, concentrated in California and New York.

What is the gender split and age of Happy Days fans?

59.0% of Happy Days fans are female, 41.0% are male, with an average age of 46.5 years.

Which brands do Happy Days fans like most?

Happy Days fans show strongest brand affinity for The Halal Guys (13.99×), Israel (3.84×), and Google Photos (2.65×) over the country average.

Where do Happy Days fans live in United States?

Happy Days fans in United States are most concentrated in California (reach 173,784), New York (reach 172,140), and Texas (reach 133,422). These three regions account for the largest share of the active audience.

What other brands do Happy Days fans also like?

Beyond Happy Days itself, the audience over-indexes on Israel (3.84×), Google Photos (2.65×), Goop (5.59×), and The Nice Guys (8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Days. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.