The Munsters Audience in United States

The Munsters logo

The Munsters has an estimated audience of 979,834 people in United States. 38.2% are female, 61.8% are male, average age 49.6. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, The Nice Guys, College of the Holy Cross, Henry Hugglemonster, Throne of Glass.

The average The Munsters fan in United States is 49.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, The Nice Guys, College of the Holy Cross, with strongest over-indexing on The Halal Guys (52.61× the country average). Demographically, the The Munsters audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Munsters fans

Demographic split for The Munsters audience in United States
MetricValue
Female38.2%
Male61.8%
Average age49.6
Estimated audience size979,834

Audience persona

The typical The Munsters fan in United States is more male, around 49.6 years old, with strong Tradition tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for The Munsters in United States
RegionReachAffinity
California98,3610.91×
Texas86,9101.03×
Florida59,1380.89×
New York48,2940.88×
Pennsylvania38,6581.17×
Ohio36,8271.22×
Illinois34,3041.05×
North Carolina31,3651.06×
Georgia28,1290.93×
Michigan27,0241.05×
Tennessee24,9551.27×
New Jersey22,9390.92×
Indiana21,2301.19×
Missouri20,5611.3×
Virginia20,1080.84×
Arizona19,8900.99×
Kentucky18,4361.5×
Washington16,8050.86×
Wisconsin15,8121.07×
Massachusetts15,2930.79×
South Carolina14,9541.01×
Alabama14,7341.08×
Louisiana13,6931.08×
Colorado13,6110.88×
Oklahoma13,1841.21×
Maryland12,4570.74×
Minnesota12,4140.88×
Oregon10,3000.92×
Arkansas9,9661.23×
Connecticut9,1240.93×
Nevada9,0610.96×
Iowa8,4281.04×
Kansas8,3611.08×
Mississippi8,2941.03×
Utah7,9950.91×
New Mexico6,5911.34×
West Virginia6,2871.38×
Idaho4,8470.99×
Nebraska4,7810.97×
New Hampshire3,9311.02×
Maine3,7751.08×
Rhode Island2,8580.92×
Montana2,5980.96×
Delaware2,3020.85×
Hawaii2,2640.54×
South Dakota2,1030.93×
North Dakota2,0091×
Washington, District of Columbia1,5660.53×
Vermont1,5520.9×
Wyoming1,4531×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Munsters audience
BrandAffinityCategory
The Halal Guys52.61×Food & Beverages
The Nice Guys26.63×Movies & TV
College of the Holy Cross30.79×Business & Career
Henry Hugglemonster34.99×Movies & TV
Throne of Glass13.6×Literature
Jingoism3.46×Politics & Society
Sussex County, New Jersey15.61×Travel & Leisure
Paisley13.85×Fashion & Accessoires
Google Photos3.7×Technology & Electronics
Harvey Mudd College29.56×Business & Career
Goof14.21×Movies & TV
Grace Slick9.69×Music & Radio
Suhr Guitars20.82×Music & Radio
Husson University44.52×Business & Career
Minnesota1.8×Travel & Leisure
Zagreb19.06×Travel & Leisure
Strategic human resource planning8.78×Business & Career
Personalised Gifts3.85×Home & Garden
Jason Garrett10.37×Sports
Israel1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Munsters audience
TraitClusterScore
TraditionCONSERVATISM1.81
ExtroversionTHRILL1.71
IndulgenceJOY1.52
PatriotismCONSERVATISM1.44
IndividualismJOY1.35
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for The Munsters
CountryShare
United States71.3%
United Kingdom9.3%
Canada4.7%

See The Munsters audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Munsters have in United States?

The Munsters has an estimated audience of 979,834 people in United States, concentrated in California and Texas.

What is the gender split and age of The Munsters fans?

38.2% of The Munsters fans are female, 61.8% are male, with an average age of 49.6 years.

Which brands do The Munsters fans like most?

The Munsters fans show strongest brand affinity for The Halal Guys (52.61×), The Nice Guys (26.63×), and College of the Holy Cross (30.79×) over the country average.

Where do The Munsters fans live in United States?

The Munsters fans in United States are most concentrated in California (reach 98,361), Texas (reach 86,910), and Florida (reach 59,138). These three regions account for the largest share of the active audience.

What other brands do The Munsters fans also like?

Beyond The Munsters itself, the audience over-indexes on The Nice Guys (26.63×), College of the Holy Cross (30.79×), Henry Hugglemonster (34.99×), and Throne of Glass (13.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Munsters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.