Rascasse Audience Intelligence

The Munsters Audience in United States

A data profile of the people who buy, follow and care about The Munsters in United States — modelled from more than twelve digital signal sources. The Munsters has an estimated audience of 960,426 people in United States.

#474among TV series in United States#1934among Movie / TV Show / Series in United States#4446in Movies & TV

The average The Munsters fan in United States is 49.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tony Danza, Bob Newhart, Lost in Space, with strongest over-indexing on Tony Danza (104.44× the country average).

Demographically, the The Munsters audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Munsters fan in United States is more male, around 49.6 years old, with strong Patriotism tendencies and a notable affinity for Tony Danza.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Munsters profile in United States.

Audience size
960K
in United States
Gender
38.2%♀
61.8% male
Age
49.6
average years
Country rank
#24335
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Munsters viewers

38.2% are female, 61.8% are male, average age 49.6.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for The Munsters audience in United States
MetricValue
Female38.2%
Male61.8%
Average age49.6
Estimated audience size960,426
Fig. 03

Age distribution

Ø 49.6
average years
Age distribution of the The Munsters audience in United States
Age bracketShare%
16-194%
20-298%
30-3911%
40-4930%
50+46%
Fig. 04

Worldwide distribution

69.3%

of the worldwide The Munsters audience comes from United States.

Worldwide audience distribution share by country for The Munsters
CountryShare
United States69.3%
United Kingdom9.3%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Munsters audience in United States is strongest.

Fig. 05

Top regions by affinity

The Munsters fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.45×
02West Virginia~6K1.41×
03New Mexico~6K1.31×
04Missouri~20K1.26×
05Tennessee~20K1.24×
06Arkansas~10K1.24×
07Oklahoma~10K1.17×
08Ohio~40K1.16×
09Pennsylvania~40K1.15×
10Indiana~20K1.15×
11Maine~4K1.12×
12Kansas~8K1.09×
13Alabama~10K1.08×
14Louisiana~10K1.07×
15Wisconsin~20K1.05×
16Iowa~9K1.05×
17Mississippi~8K1.05×
18North Dakota~2K1.05×
19Michigan~30K1.04×
20North Carolina~30K1.03×
21Idaho~5K1.03×
22New Hampshire~4K1.03×
23South Carolina~10K1.01×
24Arizona~20K1.00×
25Montana~3K0.99×
26Texas~80K0.98×
27Illinois~30K0.98×
28Nebraska~5K0.98×
29South Dakota~2K0.98×
30Vermont~2K0.98×
31Rhode Island~3K0.97×
32Nevada~9K0.95×
33Connecticut~9K0.94×
34Oregon~10K0.93×
35Delaware~2K0.92×
36Georgia~30K0.90×
37New Jersey~20K0.89×
38Utah~8K0.89×
39California~90K0.88×
40Minnesota~10K0.88×
41Florida~60K0.86×
42New York~50K0.85×
43Virginia~20K0.85×
44Colorado~10K0.85×
45Washington~20K0.83×
46Alaska~2K0.83×
47Massachusetts~10K0.77×
48Maryland~10K0.75×
49Hawaii~3K0.65×
50Washington, District of Columbia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — The Munsters, United States
0.61×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Munsters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Munsters audience
#·InterestCategoryAffinity×
01Lotte Hotels & ResortsTravel & Leisure165.38×
02Tony DanzaMovies & TV104.44×
03Knight Rider (1982 TV series)Movies & TV81.46×
04Warehouse 13Movies & TV70.19×
05Lost in SpaceMovies & TV67.84×
06Bob NewhartMovies & TV57.23×
07ColumboMovies & TV50.73×
08RoseanneMovies & TV34.10×
09Ghost WhispererMovies & TV33.49×
10Bates Motel (TV series)Movies & TV29.94×
11The X-FilesMovies & TV26.29×
12Paul WesleyMovies & TV24.71×
13Mission: ImpossibleMovies & TV23.72×
14Heather GrahamLiterature21.54×
15Scarface (1983 film)Movies & TV19.21×
16Dylan O'BrienMovies & TV15.50×
17FedExBusiness & Career8.62×
18Robert RedfordMovies & TV8.31×
19Renewable energyBusiness & Career5.64×
20BeetlejuiceMovies & TV5.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Munsters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Munsters audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
Convenience OrientationPREMIUM2.03×
SustainabilityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Munsters audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.57×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Munsters have in United States?

The Munsters has an estimated audience of 960,426 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Munsters viewers?

38.2% of The Munsters fans are female, 61.8% are male, with an average age of 49.6 years.

03

Which brands do The Munsters fans like most?

The Munsters fans show strongest brand affinity for Tony Danza (104.44×), Bob Newhart (57.23×), and Lost in Space (67.84×) over the country average.

04

Where do The Munsters fans live in United States?

The Munsters fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Munsters fans also like?

Beyond The Munsters itself, the audience over-indexes on Bob Newhart (57.23×), Lost in Space (67.84×), Knight Rider (1982 TV series) (81.46×), and Mission: Impossible (23.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Munsters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Munsters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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