Boomerang (TV channel) Audience in United States

Boomerang (TV channel) logo

Boomerang (TV channel) has an estimated audience of 506,622 people in United States. 40.9% are female, 59.1% are male, average age 38.4. Top regions: California, Oklahoma, Texas. Top brand affinities: Bob Newhart, MSN, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Boomerang (TV channel) fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Oklahoma, Texas. Top brand affinities include Bob Newhart, MSN, Autism Awareness, with strongest over-indexing on Bob Newhart (61.52× the country average). Demographically, the Boomerang (TV channel) audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Boomerang (TV channel) fans

Demographic split for Boomerang (TV channel) audience in United States
MetricValue
Female40.9%
Male59.1%
Average age38.4
Estimated audience size506,622

Audience persona

The typical Boomerang (TV channel) fan in United States is more male, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Bob Newhart.

Top regions in United States

Top regions ranked by reach for Boomerang (TV channel) in United States
RegionReachAffinity
California45,8310.82×
Oklahoma42,2257.51×
Texas41,1630.95×
Florida28,5390.83×
New York24,1140.85×
Georgia20,3751.31×
North Carolina15,8711.04×
Pennsylvania15,2320.89×
Illinois13,8480.82×
Ohio12,2620.79×
Michigan11,4500.86×
Massachusetts10,7431.08×
Virginia10,7120.87×
Maryland10,3581.19×
Indiana10,2651.11×
New Jersey9,9310.77×
Missouri9,1721.12×
Tennessee8,5040.84×
Arizona8,1840.79×
Colorado7,4970.94×
Washington7,1700.71×
Alabama6,8110.96×
South Carolina6,2030.81×
Louisiana6,1160.94×
Wisconsin5,9980.79×
Minnesota5,2230.72×
Kentucky5,2230.82×
Rhode Island4,6332.87×
Utah4,5431×
Oregon4,0040.69×
Kansas3,9720.99×
Arkansas3,8500.92×
Mississippi3,7510.9×
Iowa3,6670.88×
Connecticut3,4700.68×
Nevada3,4230.7×
Nebraska1,9210.76×
West Virginia1,7590.75×
New Mexico1,7470.69×
Idaho1,7230.68×
Hawaii1,3750.63×
New Hampshire1,3370.67×
Maine1,1700.64×
Washington, District of Columbia1,1290.74×
Delaware9770.7×
Montana8150.58×
Vermont8130.91×
South Dakota6870.59×
Alaska6680.62×
North Dakota5960.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boomerang (TV channel) audience
BrandAffinityCategory
Bob Newhart61.52×Movies & TV
MSN8.3×News
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Chicken Run40.94×Movies & TV
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Chuck Norris6.7×Movies & TV
Scooby-Doo5.25×Movies & TV
Night at the Museum19.17×Movies & TV
Staples (Canada)4.48×Business & Career
Farrah Abraham22.96×Movies & TV
Kia Sportage16.83×Cars & Mobility
Looney Tunes15.73×Movies & TV
Sam Elliott7.67×Movies & TV
Club León27.07×Sports
Great Clips4.52×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Jennifer Love Hewitt8.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boomerang (TV channel) audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.49
Social Media UsageJOY1.35
LGBTQ+ IdentityOPEN1.33
Urban LifestyleOPEN1.29
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Boomerang (TV channel)
CountryShare
United States22.6%
United Kingdom7.7%
France7.4%

See Boomerang (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Boomerang (TV channel) have in United States?

Boomerang (TV channel) has an estimated audience of 506,622 people in United States, concentrated in California and Oklahoma.

What is the gender split and age of Boomerang (TV channel) fans?

40.9% of Boomerang (TV channel) fans are female, 59.1% are male, with an average age of 38.4 years.

Which brands do Boomerang (TV channel) fans like most?

Boomerang (TV channel) fans show strongest brand affinity for Bob Newhart (61.52×), MSN (8.3×), and Autism Awareness (19.03×) over the country average.

Where do Boomerang (TV channel) fans live in United States?

Boomerang (TV channel) fans in United States are most concentrated in California (reach 45,831), Oklahoma (reach 42,225), and Texas (reach 41,163). These three regions account for the largest share of the active audience.

What other brands do Boomerang (TV channel) fans also like?

Beyond Boomerang (TV channel) itself, the audience over-indexes on MSN (8.3×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boomerang (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.