Rascasse Audience Intelligence

Boomerang (TV channel) Audience in United States

A data profile of the people who buy, follow and care about Boomerang (TV channel) in United States — modelled from more than twelve digital signal sources. Boomerang (TV channel) has an estimated audience of 504,764 people in United States.

#404among TV Channel in United States#6771in Movies & TV

The average Boomerang (TV channel) fan in United States is 38.4 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, California, Texas.

Top brand affinities include Bob Newhart, Night at the Museum, Chicken Run, with strongest over-indexing on Bob Newhart (83.03× the country average).

Demographically, the Boomerang (TV channel) audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boomerang (TV channel) fan in United States is more male, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bob Newhart.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boomerang (TV channel) profile in United States.

Audience size
505K
in United States
Gender
40.9%♀
59.1% male
Age
38.4
average years
Country rank
#36443
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Boomerang (TV channel)

40.9% are female, 59.1% are male, average age 38.4.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Boomerang (TV channel) audience in United States
MetricValue
Female40.9%
Male59.1%
Average age38.4
Estimated audience size504,764
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Boomerang (TV channel) audience in United States
Age bracketShare%
16-1930%
20-2917%
30-3912%
40-4914%
50+28%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Boomerang (TV channel) audience comes from United States.

Worldwide audience distribution share by country for Boomerang (TV channel)
CountryShare
United States22.3%
United Kingdom7.7%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boomerang (TV channel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Boomerang (TV channel) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~50K8.07×
02Rhode Island~5K3.33×
03Vermont~1K1.23×
04Georgia~20K1.22×
05Maryland~10K1.18×
06Missouri~9K1.16×
07Indiana~10K1.10×
08Massachusetts~10K1.05×
09Kansas~4K1.03×
10Utah~4K0.99×
11North Carolina~10K0.97×
12Alabama~7K0.94×
13Louisiana~6K0.93×
14Arkansas~4K0.91×
15Colorado~7K0.90×
16Mississippi~4K0.90×
17Texas~40K0.87×
18Iowa~4K0.86×
19Pennsylvania~10K0.85×
20Michigan~10K0.82×
21Virginia~10K0.82×
22Florida~30K0.80×
23New York~20K0.79×
24Tennessee~8K0.79×
25Kentucky~5K0.79×
26South Carolina~6K0.78×
27Wisconsin~6K0.78×
28California~40K0.77×
29Arizona~8K0.77×
30Nebraska~2K0.77×
31West Virginia~2K0.77×
32Illinois~10K0.75×
33Ohio~10K0.74×
34Washington, District of Columbia~1K0.74×
35New Jersey~9K0.73×
36Delaware~1K0.72×
37Alaska<1K0.72×
38New Mexico~2K0.71×
39Minnesota~5K0.70×
40Idaho~2K0.70×
41Connecticut~3K0.68×
42Nevada~3K0.68×
43New Hampshire~1K0.68×
44Washington~7K0.67×
45Maine~1K0.67×
46Oregon~4K0.66×
47North Dakota<1K0.66×
48Hawaii~1K0.65×
49South Dakota<1K0.65×
50Montana<1K0.64×
Fig. 06

Affinity by region

Affinity by region — Boomerang (TV channel), United States
0.64×1.00×8.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boomerang (TV channel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boomerang (TV channel) audience
#·InterestCategoryAffinity×
01Bob NewhartMovies & TV83.03×
02Chicken RunMovies & TV27.26×
03Farrah AbrahamMovies & TV21.26×
04Night at the MuseumMovies & TV19.17×
05FurbyKids & Family19.17×
06Mars Attacks!Movies & TV19.17×
07Rose waterFood & Beverages19.17×
08The WildMovies & TV15.16×
09Danny PhantomMovies & TV15.04×
10Looney TunesMovies & TV11.01×
11New York PostNews4.81×
12BeetlejuiceMovies & TV3.30×
13Pizza HutFood & Beverages2.84×
14SubwayFood & Beverages2.73×
15McDonald'sFood & Beverages2.56×
16Las VegasTravel & Leisure2.53×
17Domino's PizzaFood & Beverages2.44×
18Mortgage loansBusiness & Career2.24×
19MSNNews2.05×
20PinterestInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boomerang (TV channel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boomerang (TV channel) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.48×
Convenience OrientationPREMIUM1.46×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boomerang (TV channel) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boomerang (TV channel) have in United States?

Boomerang (TV channel) has an estimated audience of 504,764 people in United States, concentrated in Oklahoma and California.

02

What is the gender split and age of Boomerang (TV channel) fans?

40.9% of Boomerang (TV channel) fans are female, 59.1% are male, with an average age of 38.4 years.

03

Which brands do Boomerang (TV channel) fans like most?

Boomerang (TV channel) fans show strongest brand affinity for Bob Newhart (83.03×), Night at the Museum (19.17×), and Chicken Run (27.26×) over the country average.

04

Where do Boomerang (TV channel) fans live in United States?

Boomerang (TV channel) fans in United States are most concentrated in Oklahoma (reach ~50K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Boomerang (TV channel) fans also like?

Beyond Boomerang (TV channel) itself, the audience over-indexes on Night at the Museum (19.17×), Chicken Run (27.26×), Farrah Abraham (21.26×), and New York Post (4.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Boomerang (TV channel) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boomerang (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →