PBS Audience in Germany
PBS has an estimated audience of 651,715 people in Germany. 53.9% are female, 46.1% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euphoria, Puppetry, PBS Kids, Joe Mantegna, Natural World.
The average PBS fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euphoria, Puppetry, PBS Kids, with strongest over-indexing on Euphoria (5× the country average). Demographically, the PBS audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Charity
Demographics of PBS fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 33.1 |
| Estimated audience size | 651,715 |
Audience persona
The typical PBS fan in Germany is balanced, around 33.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,686 | 1.01× |
| Bayern | 120,340 | 1.15× |
| Baden-Württemberg | 113,465 | 1.28× |
| Hessen | 68,858 | 1.39× |
| Niedersachsen | 62,718 | 0.99× |
| Berlin | 41,500 | 1.42× |
| Rheinland-Pfalz | 33,499 | 1.03× |
| Sachsen | 27,833 | 0.87× |
| Schleswig-Holstein | 21,468 | 0.92× |
| Thüringen | 15,335 | 0.92× |
| Brandenburg | 15,043 | 0.74× |
| Hamburg | 14,422 | 0.98× |
| Sachsen-Anhalt | 11,489 | 0.68× |
| Mecklenburg-Vorpommern | 8,715 | 0.7× |
| Saarland | 7,388 | 0.92× |
| Bremen | 5,581 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 5× | Movies & TV |
| Puppetry | 40.85× | Kids & Family |
| PBS Kids | 58.88× | Movies & TV |
| Joe Mantegna | 49.93× | Movies & TV |
| Natural World | 4.09× | Fashion & Accessoires |
| Educational television | 36.1× | Kids & Family |
| Kim Soo-hyun | 28.11× | Movies & TV |
| Sydney Sweeney | 5.05× | Movies & TV |
| Succession | 5.05× | Movies & TV |
| NPR | 22.97× | Music & Radio |
| Children's television series | 7.36× | Movies & TV |
| X | 2.71× | Internet & Social Media |
| CSI (franchise) | 25.87× | Movies & TV |
| Tagesschau | 2.12× | Movies & TV |
| The White Lotus | 3.84× | Movies & TV |
| Baby boomers | 5.6× | Kids & Family |
| Movies | 1.74× | Movies & TV |
| News magazine | 2.88× | News |
| Rock music | 2.28× | Music & Radio |
| Garden | 2.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.13 |
| Early Adopter Mentality | POWER | 2.13 |
| Convenience Orientation | PREMIUM | 1.91 |
| Sports Activity | POWER | 1.84 |
| Individualism | JOY | 1.82 |
| Spirituality | BALANCE | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.8% |
| United Kingdom | 4.3% |
| Canada | 3.5% |
See PBS audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does PBS have in Germany?
PBS has an estimated audience of 651,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PBS fans?
53.9% of PBS fans are female, 46.1% are male, with an average age of 33.1 years.
Which brands do PBS fans like most?
PBS fans show strongest brand affinity for Euphoria (5×), Puppetry (40.85×), and PBS Kids (58.88×) over the country average.
Where do PBS fans live in Germany?
PBS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,686), Bayern (reach 120,340), and Baden-Württemberg (reach 113,465). These three regions account for the largest share of the active audience.
What other brands do PBS fans also like?
Beyond PBS itself, the audience over-indexes on Puppetry (40.85×), PBS Kids (58.88×), Joe Mantegna (49.93×), and Natural World (4.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.