Rascasse Audience Intelligence

NPR Audience in Germany

A data profile of the people who buy, follow and care about NPR in Germany — modelled from more than twelve digital signal sources. NPR has an estimated audience of 274,325 people in Germany.

#91among Radio Station in Germany#2357in Music & Radio

The average NPR fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Crackle (company), Noam Chomsky, Alex Rodriguez, with strongest over-indexing on Crackle (company) (169.77× the country average).

Demographically, the NPR audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NPR fan in Germany is more female, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Crackle (company).

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NPR profile in Germany.

Audience size
274K
in Germany
Gender
55.7%♀
44.3% male
Age
33.1
average years
Country rank
#18525
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NPR fans

55.7% are female, 44.3% are male, average age 33.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for NPR audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age33.1
Estimated audience size274,325
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the NPR audience in Germany
Age bracketShare%
16-1934%
20-2924%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

1.3%

of the worldwide NPR audience comes from Germany.

Worldwide audience distribution share by country for NPR
CountryShare
United States70.9%
China3.5%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NPR audience in Germany is strongest.

Fig. 05

Top regions by affinity

NPR fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.71×
02Rheinland-Pfalz~20K1.26×
03Bremen~3K1.25×
04Hessen~20K1.13×
05Baden-Württemberg~40K1.07×
06Hamburg~7K1.05×
07Bayern~50K1.03×
08Schleswig-Holstein~10K0.99×
09Saarland~3K0.95×
10Nordrhein-Westfalen~50K0.90×
11Sachsen~10K0.85×
12Thüringen~6K0.85×
13Niedersachsen~20K0.84×
14Sachsen-Anhalt~6K0.83×
15Brandenburg~7K0.80×
16Mecklenburg-Vorpommern~4K0.76×
Fig. 06

Affinity by region

Affinity by region — NPR, Germany
0.76×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NPR audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NPR audience
#·InterestCategoryAffinity×
01Crackle (company)Internet & Social Media169.77×
02Alex RodriguezSports83.81×
03WNYCMusic & Radio80.17×
04Noam ChomskyLiterature34.81×
05AthleticsSports32.32×
06TuneInInternet & Social Media28.65×
07PBSMovies & TV14.15×
08University of TehranBusiness & Career11.96×
09Iran University of Science and TechnologyBusiness & Career11.62×
10Iranian languagesPolitics & Society8.04×
11CaravanMusic & Radio7.44×
12ICloudTechnology & Electronics5.25×
13Middle EastTravel & Leisure4.87×
14COSShopping4.83×
15MotoGPSports4.70×
16Home decorating ideasHome & Garden4.40×
17MoviesMovies & TV2.12×
18Harry PotterMovies & TV1.96×
19CultureLiterature1.76×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NPR audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NPR audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.66×
Design AffinityPREMIUM1.60×
Pet OwnershipJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NPR audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.68×
Price SensitivityPREMIUM0.79×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NPR have in Germany?

NPR has an estimated audience of 274,325 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of NPR fans?

55.7% of NPR fans are female, 44.3% are male, with an average age of 33.1 years.

03

Which brands do NPR fans like most?

NPR fans show strongest brand affinity for Crackle (company) (169.77×), Noam Chomsky (34.81×), and Alex Rodriguez (83.81×) over the country average.

04

Where do NPR fans live in Germany?

NPR fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do NPR fans also like?

Beyond NPR itself, the audience over-indexes on Noam Chomsky (34.81×), Alex Rodriguez (83.81×), Athletics (32.32×), and Movies (2.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See NPR audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NPR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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