NPR Audience in Germany
NPR has an estimated audience of 276,615 people in Germany. 55.7% are female, 44.3% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Crackle (company), Noam Chomsky, Alex Rodriguez, Athletics, Movies.
The average NPR fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Crackle (company), Noam Chomsky, Alex Rodriguez, with strongest over-indexing on Crackle (company) (169.77× the country average). Demographically, the NPR audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station · Subtype: Charity
Demographics of NPR fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 33.1 |
| Estimated audience size | 276,615 |
Audience persona
The typical NPR fan in Germany is more female, around 33.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Crackle (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,464 | 0.93× |
| Bayern | 48,702 | 1.1× |
| Baden-Württemberg | 41,148 | 1.09× |
| Hessen | 24,680 | 1.17× |
| Berlin | 22,856 | 1.85× |
| Niedersachsen | 21,836 | 0.81× |
| Rheinland-Pfalz | 17,793 | 1.28× |
| Sachsen | 11,444 | 0.84× |
| Schleswig-Holstein | 9,703 | 0.98× |
| Hamburg | 6,849 | 1.1× |
| Brandenburg | 6,262 | 0.73× |
| Sachsen-Anhalt | 5,217 | 0.73× |
| Thüringen | 5,130 | 0.73× |
| Bremen | 3,200 | 1.35× |
| Saarland | 2,714 | 0.8× |
| Mecklenburg-Vorpommern | 2,707 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crackle (company) | 169.77× | Internet & Social Media |
| Noam Chomsky | 34.81× | Literature |
| Alex Rodriguez | 83.81× | Sports |
| Athletics | 32.32× | Sports |
| Movies | 2.12× | Movies & TV |
| PBS | 14.15× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Harry Potter | 1.96× | Movies & TV |
| MotoGP | 4.7× | Sports |
| ICloud | 5.25× | Technology & Electronics |
| TuneIn | 28.65× | Internet & Social Media |
| COS | 4.83× | Shopping |
| Iran University of Science and Technology | 11.62× | Business & Career |
| Home decorating ideas | 4.4× | Home & Garden |
| WNYC | 80.17× | Music & Radio |
| Middle East | 4.87× | Travel & Leisure |
| Culture | 1.76× | Literature |
| Caravan | 7.44× | Music & Radio |
| Iranian languages | 8.04× | Politics & Society |
| University of Tehran | 11.96× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.26 |
| Early Adopter Mentality | POWER | 2.79 |
| Risk Appetite | THRILL | 1.88 |
| Career Orientation | POWER | 1.65 |
| Sustainability | BALANCE | 1.64 |
| Community Orientation | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.4% |
| China | 3.4% |
| Canada | 3.2% |
See NPR audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does NPR have in Germany?
NPR has an estimated audience of 276,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NPR fans?
55.7% of NPR fans are female, 44.3% are male, with an average age of 33.1 years.
Which brands do NPR fans like most?
NPR fans show strongest brand affinity for Crackle (company) (169.77×), Noam Chomsky (34.81×), and Alex Rodriguez (83.81×) over the country average.
Where do NPR fans live in Germany?
NPR fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,464), Bayern (reach 48,702), and Baden-Württemberg (reach 41,148). These three regions account for the largest share of the active audience.
What other brands do NPR fans also like?
Beyond NPR itself, the audience over-indexes on Noam Chomsky (34.81×), Alex Rodriguez (83.81×), Athletics (32.32×), and Movies (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NPR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.