Sesame Street Audience in Germany

Sesame Street logo

Sesame Street has an estimated audience of 230,378 people in Germany. 63.6% are female, 36.4% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Barbie, Buttinette, The Last Unicorn (film), Harry Potter, Children's television series.

The average Sesame Street fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Barbie, Buttinette, The Last Unicorn (film), with strongest over-indexing on Barbie (10.37× the country average). Demographically, the Sesame Street audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: TV series

Demographics of Sesame Street fans

Demographic split for Sesame Street audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age39.5
Estimated audience size230,378

Audience persona

The typical Sesame Street fan in Germany is more female, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Barbie.

Top regions in Germany

Top regions ranked by reach for Sesame Street in Germany
RegionReachAffinity
Nordrhein-Westfalen62,5281.16×
Bayern32,9450.83×
Niedersachsen32,0871.34×
Baden-Württemberg29,1170.87×
Hessen18,0740.96×
Schleswig-Holstein11,4791.3×
Berlin11,1191.01×
Rheinland-Pfalz11,0350.9×
Sachsen9,5420.79×
Hamburg8,1031.46×
Brandenburg6,7790.89×
Sachsen-Anhalt5,2110.82×
Thüringen5,0050.8×
Mecklenburg-Vorpommern4,0670.87×
Saarland2,5640.85×
Bremen2,4101.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sesame Street audience
BrandAffinityCategory
Barbie10.37×Movies & TV
Buttinette8.17×Home & Garden
The Last Unicorn (film)19.93×Movies & TV
Harry Potter2.1×Movies & TV
Children's television series6.89×Movies & TV
Wellness Coach22.42×Health
Psychological well-being24.38×Health
Gala2.54×News
Music1.66×Business & Career
Deichmann2.52×Shopping
How to Train Your Dragon (film)6.12×Movies & TV
Bauhaus2.19×Shopping
The Muppets19.35×Movies & TV
Dance costume18.56×Fashion & Accessoires
Picture book3.64×Literature
Bonprix2.73×Shopping
Equine therapy3.78×Health
Søstrene Grene5.52×Fashion & Accessoires
Collien Ulmen-Fernandes3.19×Movies & TV
Peacemaker2.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sesame Street audience
TraitClusterScore
Pet OwnershipJOY1.44
TraditionCONSERVATISM1.41
Community OrientationOPEN1.38
SustainabilityBALANCE1.37
Sports ActivityPOWER1.35
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Sesame Street
CountryShare
United States53.7%
United Kingdom6.1%
Canada4.9%

See Sesame Street audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Sesame Street have in Germany?

Sesame Street has an estimated audience of 230,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Sesame Street fans?

63.6% of Sesame Street fans are female, 36.4% are male, with an average age of 39.5 years.

Which brands do Sesame Street fans like most?

Sesame Street fans show strongest brand affinity for Barbie (10.37×), Buttinette (8.17×), and The Last Unicorn (film) (19.93×) over the country average.

Where do Sesame Street fans live in Germany?

Sesame Street fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,528), Bayern (reach 32,945), and Niedersachsen (reach 32,087). These three regions account for the largest share of the active audience.

What other brands do Sesame Street fans also like?

Beyond Sesame Street itself, the audience over-indexes on Buttinette (8.17×), The Last Unicorn (film) (19.93×), Harry Potter (2.1×), and Children's television series (6.89×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sesame Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.