Rascasse Audience Intelligence

Sesame Street Target Market in Germany

A data profile of the people who buy, follow and care about Sesame Street in Germany — modelled from more than twelve digital signal sources. Sesame Street has an estimated audience of 562,745 people in Germany.

#188among TV series in Germany#1399among Brand in Germany#242in Kids & Family

The average Sesame Street fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Barbie, Buttinette, The Last Unicorn (film), with strongest over-indexing on Barbie (10.37× the country average).

Demographically, the Sesame Street audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sesame Street fan in Germany is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Barbie.

Category: Kids & Family · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sesame Street profile in Germany.

Audience size
563K
in Germany
Gender
63.6%♀
36.4% male
Age
39.5
average years
Country rank
#10666
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sesame Street

63.6% are female, 36.4% are male, average age 39.5.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Sesame Street audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age39.5
Estimated audience size562,745
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Sesame Street audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3925%
40-4926%
50+14%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Sesame Street audience comes from Germany.

Worldwide audience distribution share by country for Sesame Street
CountryShare
United States51.1%
Germany6.4%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sesame Street audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sesame Street customers by region in Germany
#RegionReachAffinity×
01Hamburg~8K1.41×
02Niedersachsen~30K1.32×
03Schleswig-Holstein~10K1.28×
04Bremen~2K1.16×
05Nordrhein-Westfalen~60K1.14×
06Berlin~10K0.98×
07Hessen~20K0.95×
08Mecklenburg-Vorpommern~4K0.93×
09Rheinland-Pfalz~10K0.91×
10Saarland~3K0.90×
11Brandenburg~7K0.89×
12Sachsen-Anhalt~6K0.87×
13Baden-Württemberg~30K0.85×
14Bayern~30K0.84×
15Thüringen~5K0.83×
16Sachsen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Sesame Street, Germany
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sesame Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sesame Street audience
#·InterestCategoryAffinity×
01Psychological well-beingHealth24.38×
02Wellness CoachHealth22.42×
03The Last Unicorn (film)Movies & TV19.93×
04The MuppetsMovies & TV19.35×
05Dance costumeFashion & Accessoires18.56×
06BarbieMovies & TV10.37×
07ButtinetteHome & Garden8.17×
08Children's television seriesMovies & TV6.89×
09How to Train Your Dragon (film)Movies & TV6.12×
10Equine therapyHealth3.78×
11Picture bookLiterature3.64×
12Collien Ulmen-FernandesMovies & TV3.19×
13Christian UlmenMovies & TV3.03×
14Ernsting's familyShopping2.97×
15PeacemakerMovies & TV2.97×
16BonprixShopping2.73×
17DeichmannShopping2.52×
18BauhausShopping2.19×
19Harry PotterMovies & TV2.10×
20MusicBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sesame Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sesame Street audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.62×
CreativityOPEN1.49×
ExtroversionTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sesame Street audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.58×
Need for SecurityCONSERVATISM0.63×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sesame Street's target market in Germany?

Sesame Street's target market in Germany covers an estimated 562,745 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sesame Street customers?

63.6% of the Sesame Street audience are female, 36.4% are male, with an average age of 39.5 years.

03

Which brands do Sesame Street fans like most?

Sesame Street fans show strongest brand affinity for Barbie (10.37×), Buttinette (8.17×), and The Last Unicorn (film) (19.93×) over the country average.

04

Where do Sesame Street fans live in Germany?

Sesame Street fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sesame Street fans also like?

Beyond Sesame Street itself, the audience over-indexes on Buttinette (8.17×), The Last Unicorn (film) (19.93×), Children's television series (6.89×), and Harry Potter (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Sesame Street audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sesame Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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