Rascasse Audience Intelligence

Buttinette Target Market in Germany

Name: Buttinette — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Buttinette in Germany — modelled from more than twelve digital signal sources. Buttinette has an estimated audience of 3,926,644 people in Germany.

#178among Brand in Germany #119in Home & Garden

The average Buttinette fan in Germany is 33.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Hugendubel, Harry Potter, Parental leave, with strongest over-indexing on Hugendubel (2.81× the country average).

Demographically, the Buttinette audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buttinette fan in Germany is more female, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Hugendubel.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buttinette profile in Germany.

Audience size

3.9M

in Germany

Gender

66.9%♀

33.1% male

Age

33.5

average years

Country rank

#1512

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Buttinette

66.9% are female, 33.1% are male, average age 33.5.

Fig. 02

Gender split

66.9%

Female

33.1%

Male

Demographic split for Buttinette audience in Germany
Metric	Value
Female	66.9%
Male	33.1%
Average age	33.5
Estimated audience size	3,926,644

Fig. 03

Age distribution

Age distribution of the Buttinette audience in Germany
Age bracket	Share	%
16-19		43%
20-29		15%
30-39		13%
40-49		14%
50+		16%

Fig. 04

Worldwide distribution

74.9%

of the worldwide Buttinette audience comes from Germany.

Worldwide audience distribution share by country for Buttinette
Country	Share
Germany	74.9%
Switzerland	11.2%
Austria	9.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buttinette audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buttinette customers by region in Germany
#	Region	Reach	×
01	Rheinland-Pfalz	~300K	1.51×
02	Bayern	~900K	1.46×
03	Baden-Württemberg	~800K	1.43×
04	Saarland	~70K	1.36×
05	Thüringen	~100K	1.34×
06	Sachsen	~200K	1.14×
07	Mecklenburg-Vorpommern	~70K	1.00×
08	Niedersachsen	~400K	0.98×
09	Sachsen-Anhalt	~100K	0.98×
10	Brandenburg	~100K	0.97×
11	Schleswig-Holstein	~100K	0.92×
12	Hessen	~300K	0.89×
13	Nordrhein-Westfalen	~700K	0.87×
14	Bremen	~10K	0.42×
15	Hamburg	~40K	0.40×
16	Berlin	~70K	0.38×

Affinity by region — Buttinette, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buttinette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buttinette audience
#	Interest	Category	×
01	2PM	Music & Radio	28.88×
02	Stokke	Kids & Family	10.65×
03	Vincent Cassel	Movies & TV	8.59×
04	Snap!	Music & Radio	8.26×
05	Sesame Street	Kids & Family	8.17×
06	Nelly	Music & Radio	8.11×
07	Beekeeper	Food & Beverages	6.61×
08	vertbaudet	Fashion & Accessoires	5.98×
09	Dua Lipa	Music & Radio	4.33×
10	Parental leave	Kids & Family	4.16×
11	Unique Gifts	Shopping	3.09×
12	Hugendubel	Shopping	2.81×
13	Google News	News	2.47×
14	Ernsting's family	Shopping	2.20×
15	Baby food	Kids & Family	2.08×
16	Instant messaging	Internet & Social Media	1.84×
17	Deichmann	Shopping	1.66×
18	Harry Potter	Movies & TV	1.56×
19	Nature	Home & Garden	1.54×
20	Rossmann	Shopping	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buttinette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Buttinette audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.58×
Family Orientation	CONSERVATISM	1.38×
Individualism	JOY	1.34×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Buttinette audience · Rather not
Trait	Cluster	Score
Sports Activity	POWER	0.87×
Luxury Orientation	PREMIUM	0.95×
Price Sensitivity	PREMIUM	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Buttinette's target market in Germany?

Buttinette's target market in Germany covers an estimated 3,926,644 people, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Buttinette customers?

66.9% of the Buttinette audience are female, 33.1% are male, with an average age of 33.5 years.

Which brands do Buttinette fans like most?

Buttinette fans show strongest brand affinity for Hugendubel (2.81×), Harry Potter (1.56×), and Parental leave (4.16×) over the country average.

Where do Buttinette fans live in Germany?

Buttinette fans in Germany are most concentrated in Bayern (reach ~900K), Baden-Württemberg (reach ~800K), and Nordrhein-Westfalen (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Buttinette fans also like?

Beyond Buttinette itself, the audience over-indexes on Harry Potter (1.56×), Parental leave (4.16×), 2PM (28.88×), and vertbaudet (5.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Buttinette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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