Buttinette Audience in Germany
Buttinette has an estimated audience of 3,846,830 people in Germany. 57.1% are female, 42.9% are male, average age 40.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Snap!, Livemusic, Harry Potter, Dua Lipa, Parental leave.
The average Buttinette fan in Germany is 40.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Snap!, Livemusic, Harry Potter, with strongest over-indexing on Snap! (13.05× the country average). Demographically, the Buttinette audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Buttinette fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.1 |
| Estimated audience size | 3,846,830 |
Audience persona
The typical Buttinette fan in Germany is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Snap!.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 912,729 | 1.48× |
| Baden-Württemberg | 762,243 | 1.45× |
| Nordrhein-Westfalen | 761,317 | 0.9× |
| Niedersachsen | 369,381 | 0.99× |
| Rheinland-Pfalz | 285,988 | 1.48× |
| Hessen | 264,066 | 0.9× |
| Sachsen | 219,699 | 1.16× |
| Thüringen | 128,738 | 1.31× |
| Schleswig-Holstein | 126,035 | 0.91× |
| Brandenburg | 115,517 | 0.97× |
| Sachsen-Anhalt | 96,839 | 0.97× |
| Mecklenburg-Vorpommern | 72,034 | 0.98× |
| Berlin | 68,575 | 0.4× |
| Saarland | 60,971 | 1.29× |
| Hamburg | 35,361 | 0.41× |
| Bremen | 12,731 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snap! | 13.05× | Music & Radio |
| Livemusic | 3.13× | Music & Radio |
| Harry Potter | 1.67× | Movies & TV |
| Dua Lipa | 5.43× | Music & Radio |
| Parental leave | 3.65× | Kids & Family |
| Baby food | 2.54× | Kids & Family |
| Spiegel Online | 1.54× | News |
| Ariana Grande | 3.62× | Music & Radio |
| vertbaudet | 5.2× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.55× | Home & Garden |
| 2PM | 25.55× | Music & Radio |
| Novo Nordisk | 4.61× | Health |
| Vincent Cassel | 8.99× | Movies & TV |
| Rossmann | 1.65× | Shopping |
| Ernsting's family | 2.36× | Shopping |
| Vacations | 1.67× | Travel & Leisure |
| Deichmann | 1.53× | Shopping |
| Child development | 2.05× | Business & Career |
| Spas | 1.62× | Beauty & Wellness |
| Google News | 2.32× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.28 |
| Family Orientation | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Extroversion | THRILL | 1.24 |
| Sustainability | BALANCE | 1.21 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.3% |
| Switzerland | 13.4% |
| Austria | 9.8% |
See Buttinette audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Buttinette have in Germany?
Buttinette has an estimated audience of 3,846,830 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Buttinette fans?
57.1% of Buttinette fans are female, 42.9% are male, with an average age of 40.1 years.
Which brands do Buttinette fans like most?
Buttinette fans show strongest brand affinity for Snap! (13.05×), Livemusic (3.13×), and Harry Potter (1.67×) over the country average.
Where do Buttinette fans live in Germany?
Buttinette fans in Germany are most concentrated in Bayern (reach 912,729), Baden-Württemberg (reach 762,243), and Nordrhein-Westfalen (reach 761,317). These three regions account for the largest share of the active audience.
What other brands do Buttinette fans also like?
Beyond Buttinette itself, the audience over-indexes on Livemusic (3.13×), Harry Potter (1.67×), Dua Lipa (5.43×), and Parental leave (3.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buttinette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.