Buttinette Audience in Germany
Buttinette has an estimated audience of 3,846,830 people in Germany. 57.1% are female, 42.9% are male, average age 40.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Huck (magazine), Dog breed, Hachis Parmentier, Jersey (fabric), Eurodressage.
The average Buttinette fan in Germany is 40.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Huck (magazine), Dog breed, Hachis Parmentier, with strongest over-indexing on Huck (magazine) (16.82× the country average). Demographically, the Buttinette audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Buttinette fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.1 |
| Estimated audience size | 3,846,830 |
Audience persona
The typical Buttinette fan in Germany is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Huck (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 912,729 | 1.48× |
| Baden-Württemberg | 762,243 | 1.45× |
| Nordrhein-Westfalen | 761,317 | 0.9× |
| Niedersachsen | 369,381 | 0.99× |
| Rheinland-Pfalz | 285,988 | 1.48× |
| Hessen | 264,066 | 0.9× |
| Sachsen | 219,699 | 1.16× |
| Thüringen | 128,738 | 1.31× |
| Schleswig-Holstein | 126,035 | 0.91× |
| Brandenburg | 115,517 | 0.97× |
| Sachsen-Anhalt | 96,839 | 0.97× |
| Mecklenburg-Vorpommern | 72,034 | 0.98× |
| Berlin | 68,575 | 0.4× |
| Saarland | 60,971 | 1.29× |
| Hamburg | 35,361 | 0.41× |
| Bremen | 12,731 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huck (magazine) | 16.82× | Internet & Social Media |
| Dog breed | 1.51× | Pets & Animals |
| Hachis Parmentier | 14.61× | Food & Beverages |
| Jersey (fabric) | 5.16× | Fashion & Accessoires |
| Eurodressage | 9.09× | Sports |
| Gloria | 2.85× | Music & Radio |
| Home Delivery | 1.63× | Food & Beverages |
| Figure painting (hobby) | 2.26× | Arts & Culture |
| Ireen Sheer | 1.56× | Music & Radio |
| Video izle | 1.77× | |
| Ipekyol | 1.86× | Shopping |
| Information sensitivity | 2.35× | Technology & Electronics |
| Jeremy Meeks | 3.95× | Fashion & Accessoires |
| Erasmus+ | 2.83× | Business & Career |
| Keeper (password manager) | 1.79× | Technology & Electronics |
| Anton Hofreiter | 2.24× | Politics & Society |
| Theocracy | 4.18× | Music & Radio |
| Headhunters (film) | 1.91× | Movies & TV |
| Celtic mythology | 1.96× | Arts & Culture |
| Glossier | 3.25× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.28 |
| Family Orientation | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Extroversion | THRILL | 1.24 |
| Sustainability | BALANCE | 1.21 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.3% |
| Switzerland | 13.4% |
| Austria | 9.8% |
See Buttinette audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Buttinette have in Germany?
Buttinette has an estimated audience of 3,846,830 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Buttinette fans?
57.1% of Buttinette fans are female, 42.9% are male, with an average age of 40.1 years.
Which brands do Buttinette fans like most?
Buttinette fans show strongest brand affinity for Huck (magazine) (16.82×), Dog breed (1.51×), and Hachis Parmentier (14.61×) over the country average.
Where do Buttinette fans live in Germany?
Buttinette fans in Germany are most concentrated in Bayern (reach 912,729), Baden-Württemberg (reach 762,243), and Nordrhein-Westfalen (reach 761,317). These three regions account for the largest share of the active audience.
What other brands do Buttinette fans also like?
Beyond Buttinette itself, the audience over-indexes on Dog breed (1.51×), Hachis Parmentier (14.61×), Jersey (fabric) (5.16×), and Eurodressage (9.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buttinette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.