Rascasse Audience Intelligence

PBS Audience Demographics in United States

PBS has an estimated audience of 20.6M people in United States.

#19among TV channels in United States#102in Movies & TV

The average PBS fan in United States is 46.3 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Masterpiece (TV series), NPR, Public broadcasting, with strongest over-indexing on Masterpiece (TV series) (7.3× the country average).

Demographically, the PBS audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

The typical PBS fan in United States is more female, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Masterpiece (TV series).

Category: Movies & TV · Type: TV Channel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
20.6M
in United States
Gender
57.9%♀
42.1% male
Age
46.3
average years
Country rank
#1556
among all objects in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of PBS

57.9% are female, 42.1% are male, average age 46.3.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for PBS audience in United States
MetricValue
Female57.9%
Male42.1%
Average age46.3
Estimated audience size20.6M
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the PBS audience in United States
Age bracketShare%
16-2411%
25-3411%
35-4416%
45-5422%
55+38%
Fig. 04

Worldwide distribution

60.8%

of the worldwide PBS audience comes from United States.

Worldwide audience distribution share by country for PBS
CountryShare
United States60.8%
United Kingdom4.3%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PBS fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K1.82×
02Mississippi~300K1.61×
03Maine~100K1.59×
04New Mexico~200K1.35×
05Louisiana~400K1.30×
06Alabama~400K1.27×
07Arkansas~200K1.25×
08Oregon~300K1.24×
09South Carolina~400K1.18×
10Montana~80K1.18×
11Alaska~50K1.13×
12Washington, District of Columbia~50K1.13×
13North Carolina~700K1.08×
14Washington~500K1.08×
15Nebraska~100K1.08×
16Wisconsin~400K1.06×
17Virginia~500K1.03×
18Massachusetts~400K1.01×
19Minnesota~300K1.00×
20New Hampshire~80K0.99×
21Georgia~700K0.98×
22Oklahoma~200K0.98×
23Rhode Island~60K0.97×
24South Dakota~50K0.97×
25Michigan~600K0.96×
26Missouri~400K0.96×
27Maryland~400K0.95×
28Idaho~100K0.94×
29Connecticut~200K0.93×
30Ohio~700K0.92×
31Kentucky~300K0.92×
32Pennsylvania~700K0.91×
33New York~1M0.90×
34Tennessee~400K0.89×
35Kansas~200K0.89×
36Texas~1M0.88×
37Florida~1M0.86×
38Utah~200K0.86×
39Iowa~200K0.86×
40Illinois~700K0.84×
41New Jersey~500K0.84×
42Arizona~400K0.83×
43Colorado~300K0.83×
44Indiana~300K0.82×
45California~2M0.81×
46Hawaii~70K0.80×
47Delaware~50K0.78×
48West Virginia~80K0.77×
49Nevada~100K0.69×
50North Dakota~30K0.67×
Fig. 06

Affinity by region

Affinity by region — PBS, United States
0.67×1.00×1.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the PBS audience vs. the country average
#·InterestCategoryAffinity×
01Masterpiece (TV series)Movies & TV7.30×
02NPRMusic & Radio3.53×
03Public broadcastingMovies & TV3.45×
04Diane KeatonMovies & TV2.58×
05United States SenatePolitics & Society2.53×
06The Gilded AgeMovies & TV2.49×
07Zoom (TV channel)Technology & Electronics2.43×
08Dick Van DykeMovies & TV2.27×
09Cancer awarenessHealth2.03×
10BiblePolitics & Society1.94×
11MSNNews1.91×
12SymptomHealth1.84×
13BrainHealth1.76×
14VirtuePolitics & Society1.73×
15Google MapsInternet & Social Media1.68×
16CNNMovies & TV1.61×
17Capital OneBusiness & Career1.55×
18United StatesTravel & Leisure1.54×
19GodPolitics & Society1.52×
20AldiShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the PBS audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the PBS audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Community OrientationOPEN1.41×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the PBS audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Pet OwnershipJOY0.95×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in PBS over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pbs-100067” · Methodology