A data profile of the people who buy, follow and care about YouTube Music in India — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 3,707,324 people in India.
The average YouTube Music fan in India is 24.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include DigiTech, Smart Shopping, Public broadcasting, with strongest over-indexing on DigiTech (251.28× the country average).
Demographically, the YouTube Music audience skews more male with an average age of 24.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical YouTube Music fan in India is more male, around 24.6 years old, with strong Convenience Orientation tendencies and a notable affinity for DigiTech.
The key figures that characterise the YouTube Music profile in India.
34.7% are female, 65.3% are male, average age 24.6.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 24.6 |
| Estimated audience size | 3,707,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 66% | |
| 20-29 | 20% | |
| 30-39 | 8% | |
| 40-49 | 3% | |
| 50+ | 2% |
of the worldwide YouTube Music audience comes from India.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~100K | 1.51× | |
| 02 | Maharashtra | ~300K | 1.41× | |
| 03 | Gujarat | ~100K | 1.41× | |
| 04 | Kerala | ~80K | 1.38× | |
| 05 | Haryana | ~60K | 1.32× | |
| 06 | Tamil Nadu | ~100K | 1.16× | |
| 07 | Punjab (region) | ~60K | 1.14× | |
| 08 | Meghalaya | ~4K | 1.14× | |
| 09 | Madhya Pradesh | ~80K | 1.13× | |
| 10 | Rajasthan | ~90K | 1.12× | |
| 11 | Telangana | ~60K | 1.11× | |
| 12 | Uttarakhand | ~20K | 1.11× | |
| 13 | Goa | ~4K | 1.09× | |
| 14 | Odisha | ~40K | 1.03× | |
| 15 | West Bengal | ~100K | 1.02× | |
| 16 | Chhattisgarh | ~20K | 1.01× | |
| 17 | Himachal Pradesh | ~10K | 1.00× | |
| 18 | Uttar Pradesh | ~200K | 0.99× | |
| 19 | Andhra Pradesh | ~40K | 0.94× | |
| 20 | Assam | ~30K | 0.92× | |
| 21 | Bihar | ~60K | 0.87× | |
| 22 | Jharkhand | ~30K | 0.80× | |
| 23 | Tripura | ~4K | 0.73× | |
| 24 | Sikkim | ~1K | 0.73× | |
| 25 | Nagaland | ~2K | 0.72× | |
| 26 | Mizoram | ~2K | 0.66× | |
| 27 | Jammu and Kashmir | ~10K | 0.60× | |
| 28 | Manipur | ~3K | 0.58× | |
| 29 | Arunachal Pradesh | ~1K | 0.54× |
The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DigiTech | Music & Radio | 251.28× | ||
| 02 | Smart Shopping | Shopping | 21.28× | ||
| 03 | Music venue | Music & Radio | 15.23× | ||
| 04 | Bigg Boss Kannada | Movies & TV | 13.73× | ||
| 05 | Mangalore | Travel & Leisure | 9.68× | ||
| 06 | Soap opera | Movies & TV | 9.42× | ||
| 07 | Public broadcasting | Movies & TV | 8.28× | ||
| 08 | Puneeth Rajkumar | Movies & TV | 7.12× | ||
| 09 | Asia Cup | Sports | 6.51× | ||
| 10 | Mouni Roy | Movies & TV | 4.74× | ||
| 11 | Price | Shopping | 3.95× | ||
| 12 | Temples (band) | Music & Radio | 3.04× | ||
| 13 | Political party | Politics & Society | 2.76× | ||
| 14 | Dish (food) | Food & Beverages | 2.24× | ||
| 15 | International Chamber of Commerce | Business & Career | 2.21× | ||
| 16 | Short film | Movies & TV | 1.68× | ||
| 17 | Agriculture | Business & Career | 1.60× | ||
| 18 | Broadcasting | Movies & TV | 1.55× | ||
| 19 | Politics | Politics & Society | 1.51× | ||
| 20 | FIFA World Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Urban Lifestyle | OPEN | 1.16× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Spirituality | BALANCE | 0.85× | |
| Travelling | THRILL | 0.90× |
YouTube Music has an estimated audience of 3,707,324 people in India, concentrated in Maharashtra and Uttar Pradesh.
34.7% of YouTube Music fans are female, 65.3% are male, with an average age of 24.6 years.
YouTube Music fans show strongest brand affinity for DigiTech (251.28×), Smart Shopping (21.28×), and Public broadcasting (8.28×) over the country average.
YouTube Music fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond YouTube Music itself, the audience over-indexes on Smart Shopping (21.28×), Public broadcasting (8.28×), Asia Cup (6.51×), and Soap opera (9.42×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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