A data profile of the people who buy, follow and care about Test (assessment) in United States — modelled from more than twelve digital signal sources. Test (assessment) has an estimated audience of 8,104,285 people in United States.
Test (assessment) fans in United States are concentrated in Texas, with strong brand affinity for Reddit.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Reddit, Kelly Osbourne, McDonald's, with strongest over-indexing on Reddit (2.64× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Test (assessment) fan in United States shows strong Patriotism tendencies and a notable affinity for Reddit.
The key figures that characterise the Test (assessment) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 8,104,285 |
of the worldwide Test (assessment) audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.0% |
| India | 10.7% |
| United Kingdom | 5.2% |
Where the Test (assessment) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~2M | 2.52× | |
| 02 | Alaska | ~20K | 1.18× | |
| 03 | Vermont | ~20K | 1.10× | |
| 04 | South Dakota | ~20K | 1.09× | |
| 05 | Delaware | ~20K | 1.07× | |
| 06 | North Dakota | ~20K | 1.06× | |
| 07 | Louisiana | ~100K | 1.05× | |
| 08 | Mississippi | ~70K | 1.05× | |
| 09 | Rhode Island | ~30K | 1.05× | |
| 10 | West Virginia | ~40K | 1.04× | |
| 11 | Hawaii | ~40K | 1.03× | |
| 12 | New Hampshire | ~30K | 1.03× | |
| 13 | Maine | ~30K | 1.03× | |
| 14 | Idaho | ~40K | 1.02× | |
| 15 | Montana | ~20K | 1.02× | |
| 16 | New Mexico | ~40K | 1.00× | |
| 17 | Nebraska | ~40K | 1.00× | |
| 18 | Washington, District of Columbia | ~20K | 1.00× | |
| 19 | Alabama | ~100K | 0.98× | |
| 20 | Oklahoma | ~90K | 0.98× | |
| 21 | Arkansas | ~70K | 0.98× | |
| 22 | South Carolina | ~100K | 0.97× | |
| 23 | Iowa | ~60K | 0.97× | |
| 24 | Kansas | ~60K | 0.97× | |
| 25 | Kentucky | ~100K | 0.96× | |
| 26 | Georgia | ~200K | 0.95× | |
| 27 | Indiana | ~100K | 0.95× | |
| 28 | Connecticut | ~80K | 0.95× | |
| 29 | Nevada | ~70K | 0.95× | |
| 30 | Utah | ~70K | 0.95× | |
| 31 | Missouri | ~100K | 0.94× | |
| 32 | Oregon | ~90K | 0.94× | |
| 33 | Maryland | ~100K | 0.93× | |
| 34 | Arizona | ~200K | 0.92× | |
| 35 | Tennessee | ~100K | 0.92× | |
| 36 | Colorado | ~100K | 0.92× | |
| 37 | Wisconsin | ~100K | 0.92× | |
| 38 | Minnesota | ~100K | 0.92× | |
| 39 | California | ~800K | 0.91× | |
| 40 | North Carolina | ~200K | 0.90× | |
| 41 | Michigan | ~200K | 0.90× | |
| 42 | Washington | ~100K | 0.90× | |
| 43 | Massachusetts | ~100K | 0.90× | |
| 44 | Florida | ~500K | 0.89× | |
| 45 | Illinois | ~200K | 0.89× | |
| 46 | Ohio | ~200K | 0.89× | |
| 47 | New Jersey | ~200K | 0.89× | |
| 48 | Virginia | ~200K | 0.89× | |
| 49 | Pennsylvania | ~200K | 0.85× | |
| 50 | New York | ~400K | 0.82× |
The strongest cross-interests of the Test (assessment) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kelly Osbourne | Music & Radio | 5.31× | ||
| 02 | Miles Teller | Movies & TV | 5.31× | ||
| 03 | Mission: Impossible | Movies & TV | 5.30× | ||
| 04 | Robert Redford | Movies & TV | 2.90× | ||
| 05 | Internet & Social Media | 2.64× | |||
| 06 | Zoo | Kids & Family | 2.53× | ||
| 07 | FedEx | Business & Career | 2.38× | ||
| 08 | Denver Nuggets | Sports | 2.29× | ||
| 09 | Google News | News | 2.24× | ||
| 10 | Subway | Food & Beverages | 2.11× | ||
| 11 | TV game shows | Movies & TV | 2.11× | ||
| 12 | Nostalgia | Home & Garden | 2.09× | ||
| 13 | Real property | Home & Garden | 2.02× | ||
| 14 | McDonald's | Food & Beverages | 1.97× | ||
| 15 | Genetics | Kids & Family | 1.79× | ||
| 16 | Burger King | Food & Beverages | 1.75× | ||
| 17 | Pizza Hut | Food & Beverages | 1.74× | ||
| 18 | Nonprofit organization | Politics & Society | 1.62× | ||
| 19 | Starbucks | Food & Beverages | 1.59× | ||
| 20 | American Airlines | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Career Orientation | POWER | 1.63× | |
| Need for Security | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Test (assessment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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