Test (assessment) Audience in United States
Test (assessment) has an estimated audience of 8,104,285 people in United States. Top brand affinities: Historic site, Israel, Goop, Vocal harmony, Grinch.
Top brand affinities include Historic site, Israel, Goop, with strongest over-indexing on Historic site (5.31× the country average).
Category: Business & Career · Type: Topic
Demographics of Test (assessment) fans
| Metric | Value |
|---|---|
| Estimated audience size | 8,104,285 |
Audience persona
The typical Test (assessment) fan in United States shows strong Quality Awareness tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.31× | Arts & Culture |
| Israel | 2× | Travel & Leisure |
| Goop | 4.93× | Internet & Social Media |
| Vocal harmony | 3.91× | Music & Radio |
| Grinch | 3.2× | Movies & TV |
| Fairy godmother | 5.31× | Literature |
| Wok | 4.58× | Food & Beverages |
| Governor of Michigan | 5.03× | Politics & Society |
| Home staging | 3.35× | Home & Garden |
| Jesse Plemons | 2.12× | Movies & TV |
| Hibachi | 4.66× | Food & Beverages |
| Jaws | 3.21× | Movies & TV |
| JDSU | 1.77× | Business & Career |
| La Jolla | 5.31× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.06× | Sports |
| headspace | 5.29× | Health |
| Google Home | 3.57× | Technology & Electronics |
| Hipster | 5.19× | Politics & Society |
| Mathcore | 4.29× | Music & Radio |
| UK garage | 2.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.41 |
| Need for Security | CONSERVATISM | 1.4 |
| Career Orientation | POWER | 1.26 |
| Travelling | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
| Individualism | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| India | 10.7% |
| United Kingdom | 5.2% |
See Test (assessment) audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Test (assessment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.