Rascasse Audience Intelligence

Grab (company) Audience in United States

A data profile of the people who buy, follow and care about Grab (company) in United States — modelled from more than twelve digital signal sources. Grab (company) has an estimated audience of 774,659 people in United States.

#891among Website / Newspaper / Magazine in United States#419in Shopping

The average Grab (company) fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ubereats, Wingstop, Planet Fitness, with strongest over-indexing on Ubereats (8.59× the country average).

Demographically, the Grab (company) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grab (company) fan in United States is balanced, around 37.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ubereats.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grab (company) profile in United States.

Audience size
775K
in United States
Gender
49.1%♀
50.9% male
Age
37.4
average years
Country rank
#28046
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Grab (company)

49.1% are female, 50.9% are male, average age 37.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Grab (company) audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.4
Estimated audience size774,659
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Grab (company) audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Grab (company) audience comes from United States.

Worldwide audience distribution share by country for Grab (company)
CountryShare
Malaysia20.3%
Indonesia13.2%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grab (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grab (company) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.60×
02California~100K1.45×
03Washington~20K1.30×
04Washington, District of Columbia~3K1.30×
05Alaska~2K1.17×
06New York~50K1.15×
07Virginia~20K1.13×
08Oregon~10K1.13×
09Texas~70K1.12×
10Nevada~8K1.12×
11Arizona~20K1.11×
12Mississippi~7K1.09×
13Illinois~30K1.07×
14Georgia~20K1.04×
15Alabama~10K1.04×
16Louisiana~10K1.04×
17Maryland~10K1.03×
18Minnesota~10K1.03×
19New Jersey~20K1.02×
20Utah~7K1.02×
21Massachusetts~20K1.01×
22Arkansas~6K1.01×
23Florida~50K1.00×
24North Dakota~2K1.00×
25Michigan~20K0.98×
26Oklahoma~8K0.96×
27Connecticut~7K0.96×
28Kentucky~9K0.94×
29Iowa~6K0.94×
30North Carolina~20K0.93×
31Missouri~10K0.93×
32South Carolina~10K0.93×
33Kansas~6K0.93×
34Nebraska~4K0.93×
35Pennsylvania~20K0.92×
36Colorado~10K0.92×
37New Mexico~3K0.92×
38Indiana~10K0.91×
39Ohio~20K0.90×
40Tennessee~10K0.89×
41Wisconsin~10K0.89×
42Idaho~3K0.89×
43West Virginia~3K0.89×
44New Hampshire~3K0.89×
45Delaware~2K0.89×
46South Dakota~2K0.89×
47Maine~2K0.84×
48Montana~2K0.84×
49Vermont~1K0.82×
50Rhode Island~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Grab (company), United States
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grab (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grab (company) audience
#·InterestCategoryAffinity×
01UbereatsFood & Beverages8.59×
02HotmartShopping7.95×
03Jewel-OscoShopping4.36×
04WingstopFood & Beverages2.80×
05Dairy QueenFood & Beverages2.30×
06Buffalo Wild WingsFood & Beverages2.17×
07Fly fishingSports2.12×
08LongHorn SteakhouseFood & Beverages2.10×
09Mother's DayKids & Family1.97×
10Planet FitnessSports1.95×
11Chipotle Mexican GrillFood & Beverages1.92×
12Take-outFood & Beverages1.90×
13DoordashFood & Beverages1.90×
14Olive GardenFood & Beverages1.90×
15Italian cuisineFood & Beverages1.84×
16MetaphysicsBusiness & Career1.76×
17Popeyes Louisiana KitchenFood & Beverages1.75×
18NBA FinalsSports1.63×
19Dollar TreeShopping1.61×
20Panda ExpressFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grab (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grab (company) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.20×
IndulgenceJOY1.77×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grab (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Pet OwnershipJOY0.88×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grab (company) have in United States?

Grab (company) has an estimated audience of 774,659 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grab (company) fans?

49.1% of Grab (company) fans are female, 50.9% are male, with an average age of 37.4 years.

03

Which brands do Grab (company) fans like most?

Grab (company) fans show strongest brand affinity for Ubereats (8.59×), Wingstop (2.8×), and Planet Fitness (1.95×) over the country average.

04

Where do Grab (company) fans live in United States?

Grab (company) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Grab (company) fans also like?

Beyond Grab (company) itself, the audience over-indexes on Wingstop (2.8×), Planet Fitness (1.95×), Buffalo Wild Wings (2.17×), and Dollar Tree (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Grab (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grab (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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