Grab (company) Audience in United States

Grab (company) logo

Grab (company) has an estimated audience of 824,912 people in United States. 49.8% are female, 50.2% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Governor of Michigan, Goop, Vocal harmony, Grinch.

The average Grab (company) fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Governor of Michigan, Goop, with strongest over-indexing on Historic site (19.77× the country average). Demographically, the Grab (company) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Grab (company) fans

Demographic split for Grab (company) audience in United States
MetricValue
Female49.8%
Male50.2%
Average age42.0
Estimated audience size824,912

Audience persona

The typical Grab (company) fan in United States is balanced, around 42.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Grab (company) in United States
RegionReachAffinity
California139,5671.54×
Texas79,1911.12×
Florida58,0261.04×
New York56,6801.23×
Illinois31,3591.14×
Georgia27,1121.07×
Pennsylvania26,3910.95×
North Carolina23,4070.94×
Virginia23,1321.15×
Ohio22,9680.9×
Washington22,4501.36×
Michigan21,9091.02×
New Jersey21,6981.03×
Arizona19,5051.16×
Massachusetts17,1441.05×
Tennessee15,0950.91×
Maryland14,9261.05×
Indiana13,7700.91×
Colorado12,5120.96×
Minnesota12,4371.05×
Missouri12,2490.92×
Alabama12,0741.05×
South Carolina11,4090.92×
Oregon11,1431.18×
Wisconsin10,9530.88×
Louisiana10,9241.03×
Kentucky9,2990.9×
Nevada8,8751.11×
Oklahoma8,7430.95×
Connecticut8,0080.97×
Mississippi7,4011.09×
Utah7,3901×
Arkansas6,6070.97×
Iowa6,3150.93×
Kansas5,8450.9×
Hawaii5,7721.63×
Nebraska3,6580.88×
Washington, District of Columbia3,5931.45×
New Mexico3,5370.85×
Idaho3,5320.85×
West Virginia3,0110.78×
New Hampshire2,7820.86×
Maine2,2750.77×
Rhode Island1,9860.76×
Alaska1,9551.11×
Delaware1,8590.82×
Montana1,7750.78×
North Dakota1,6550.98×
South Dakota1,4690.77×
Vermont9530.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grab (company) audience
BrandAffinityCategory
Historic site19.77×Arts & Culture
Governor of Michigan8.82×Politics & Society
Goop5.5×Internet & Social Media
Vocal harmony4.57×Music & Radio
Grinch3.72×Movies & TV
Wok5.55×Food & Beverages
Hipster7.7×Politics & Society
Mathcore6.14×Music & Radio
Google Home4.66×Technology & Electronics
Hibachi5.56×Food & Beverages
El Paso County, Colorado9.1×Travel & Leisure
Jesse Plemons2.42×Movies & TV
Cherish (group)7.51×Music & Radio
Grace Slick6.01×Music & Radio
Fairy godmother4.75×Literature
Jaws3.35×Movies & TV
headspace5.68×Health
TV Fanatic6.31×Movies & TV
Noodle (Gorillaz)2.12×Music & Radio
Nebraska Cornhuskers football1.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grab (company) audience
TraitClusterScore
Urban LifestyleOPEN2.17
IndulgenceJOY1.53
MindfulnessBALANCE1.12
Social Media UsageJOY1.1
Price SensitivityPREMIUM1.09
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Grab (company)
CountryShare
Malaysia22.3%
Indonesia14.5%
United States9.3%

See Grab (company) audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Grab (company) have in United States?

Grab (company) has an estimated audience of 824,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Grab (company) fans?

49.8% of Grab (company) fans are female, 50.2% are male, with an average age of 42.0 years.

Which brands do Grab (company) fans like most?

Grab (company) fans show strongest brand affinity for Historic site (19.77×), Governor of Michigan (8.82×), and Goop (5.5×) over the country average.

Where do Grab (company) fans live in United States?

Grab (company) fans in United States are most concentrated in California (reach 139,567), Texas (reach 79,191), and Florida (reach 58,026). These three regions account for the largest share of the active audience.

What other brands do Grab (company) fans also like?

Beyond Grab (company) itself, the audience over-indexes on Governor of Michigan (8.82×), Goop (5.5×), Vocal harmony (4.57×), and Grinch (3.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grab (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.