Ubereats Audience in United States

Ubereats logo

Ubereats has an estimated audience of 5,148,934 people in United States. 46.9% are female, 53.1% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Doordash, GrubHub, Texas Roadhouse, Popeyes Louisiana Kitchen, Wingstop.

The average Ubereats fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Doordash, GrubHub, Texas Roadhouse, with strongest over-indexing on Doordash (10.43× the country average). Demographically, the Ubereats audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Ubereats fans

Demographic split for Ubereats audience in United States
MetricValue
Female46.9%
Male53.1%
Average age31.8
Estimated audience size5,148,934

Audience persona

The typical Ubereats fan in United States is balanced, around 31.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Doordash.

Top regions in United States

Top regions ranked by reach for Ubereats in United States
RegionReachAffinity
California664,9971.17×
Texas664,0331.5×
Florida663,6661.9×
New York477,7971.66×
Georgia273,4501.72×
Illinois226,3921.32×
North Carolina181,5151.17×
Pennsylvania167,7070.97×
New Jersey163,6091.25×
Ohio157,4380.99×
Virginia143,7431.15×
Tennessee143,3381.39×
Massachusetts134,9771.33×
Arizona126,8531.21×
Maryland125,5051.42×
Michigan120,1360.89×
Washington113,8151.1×
South Carolina99,3111.28×
Louisiana95,3351.44×
Colorado84,1101.04×
Indiana82,9340.88×
Missouri82,4560.99×
Alabama71,7401×
Connecticut71,0891.38×
Nevada68,0891.37×
Oregon66,7361.13×
Wisconsin62,1660.8×
Minnesota50,9400.69×
Kentucky49,8730.77×
Oklahoma48,8000.85×
Mississippi41,6860.98×
Arkansas38,3810.9×
Utah32,3840.7×
Kansas32,1680.79×
Hawaii27,1421.23×
Washington, District of Columbia26,6211.72×
Iowa24,2880.57×
Idaho21,4010.83×
New Mexico17,3270.67×
Rhode Island15,8490.97×
Nebraska15,3180.59×
New Hampshire12,2220.6×
West Virginia11,5930.48×
Maine10,7460.58×
Delaware10,5700.74×
Montana9,8670.69×
Alaska5,9600.54×
North Dakota5,5050.52×
South Dakota4,8790.41×
Vermont4,6890.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ubereats audience
BrandAffinityCategory
Doordash10.43×Food & Beverages
GrubHub9.33×Food & Beverages
Texas Roadhouse2.52×Food & Beverages
Popeyes Louisiana Kitchen4.21×Food & Beverages
Wingstop2.55×Food & Beverages
Instacart3.5×Internet & Social Media
Pizza Hut2.04×Food & Beverages
T-Mobile1.9×Technology & Electronics
Panda Express2.3×Food & Beverages
Taco Bell1.78×Food & Beverages
Yahoo!奇摩名人娛樂1.82×Internet & Social Media
Take-out2×Food & Beverages
The UPS Store1.89×Shopping
Pizza delivery3.87×Food & Beverages
LongHorn Steakhouse2.74×Food & Beverages
Chick-fil-A1.58×Food & Beverages
Wells Fargo1.57×Business & Career
United States Postal Service1.62×Business & Career
Burger King1.67×Food & Beverages
Saltgrass Steak House6.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ubereats audience
TraitClusterScore
Urban LifestyleOPEN5.12
IndulgenceJOY3.36
Price SensitivityPREMIUM1.29
LGBTQ+ IdentityOPEN1.26
Social Media UsageJOY1.26
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Ubereats
CountryShare
United States25.0%
Taiwan11.1%
United Kingdom6.8%

See Ubereats audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Ubereats have in United States?

Ubereats has an estimated audience of 5,148,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Ubereats fans?

46.9% of Ubereats fans are female, 53.1% are male, with an average age of 31.8 years.

Which brands do Ubereats fans like most?

Ubereats fans show strongest brand affinity for Doordash (10.43×), GrubHub (9.33×), and Texas Roadhouse (2.52×) over the country average.

Where do Ubereats fans live in United States?

Ubereats fans in United States are most concentrated in California (reach 664,997), Texas (reach 664,033), and Florida (reach 663,666). These three regions account for the largest share of the active audience.

What other brands do Ubereats fans also like?

Beyond Ubereats itself, the audience over-indexes on GrubHub (9.33×), Texas Roadhouse (2.52×), Popeyes Louisiana Kitchen (4.21×), and Wingstop (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ubereats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.