Rascasse Audience Intelligence

Ubereats Target Market in United States

A data profile of the people who buy, follow and care about Ubereats in United States — modelled from more than twelve digital signal sources. Ubereats has an estimated audience of 5,191,965 people in United States.

#663among Brand in United States#441in Food & Beverages

The average Ubereats fan in United States is 31.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Doordash, GrubHub, Popeyes Louisiana Kitchen, with strongest over-indexing on Doordash (10.43× the country average).

Demographically, the Ubereats audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ubereats fan in United States is balanced, around 31.8 years old, with strong Indulgence tendencies and a notable affinity for Doordash.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ubereats profile in United States.

Audience size
5.2M
in United States
Gender
46.9%♀
53.1% male
Age
31.8
average years
Country rank
#6453
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ubereats

46.9% are female, 53.1% are male, average age 31.8.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Ubereats audience in United States
MetricValue
Female46.9%
Male53.1%
Average age31.8
Estimated audience size5,191,965
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Ubereats audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3914%
40-4912%
50+12%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Ubereats audience comes from United States.

Worldwide audience distribution share by country for Ubereats
CountryShare
United States24.0%
Taiwan10.6%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ubereats audience in United States is strongest.

Fig. 05

Top regions by affinity

Ubereats customers by region in United States
#RegionReachAffinity×
01Florida~700K1.88×
02Washington, District of Columbia~30K1.75×
03Georgia~300K1.67×
04New York~500K1.60×
05Louisiana~100K1.46×
06Texas~600K1.42×
07Maryland~100K1.42×
08Tennessee~100K1.38×
09Connecticut~70K1.38×
10Nevada~70K1.36×
11Massachusetts~100K1.30×
12Illinois~200K1.27×
13South Carolina~100K1.27×
14Hawaii~30K1.26×
15New Jersey~200K1.22×
16Arizona~100K1.20×
17California~600K1.13×
18North Carolina~200K1.13×
19Virginia~100K1.12×
20Oregon~70K1.11×
21Washington~100K1.08×
22Mississippi~40K1.03×
23Rhode Island~20K1.02×
24Colorado~80K1.01×
25Alabama~70K1.01×
26Missouri~80K0.98×
27Ohio~200K0.97×
28Pennsylvania~200K0.95×
29Arkansas~40K0.92×
30Michigan~100K0.87×
31Indiana~80K0.86×
32Idaho~20K0.86×
33Oklahoma~50K0.85×
34Kansas~30K0.81×
35Wisconsin~60K0.80×
36Delaware~10K0.78×
37Kentucky~50K0.77×
38Montana~10K0.73×
39Utah~30K0.70×
40New Mexico~20K0.70×
41Minnesota~50K0.69×
42New Hampshire~10K0.63×
43Nebraska~20K0.61×
44Maine~10K0.61×
45Alaska~7K0.61×
46Iowa~20K0.59×
47North Dakota~6K0.58×
48Vermont~5K0.57×
49West Virginia~10K0.53×
50South Dakota~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Ubereats, United States
0.46×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ubereats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ubereats audience
#·InterestCategoryAffinity×
01DoordashFood & Beverages10.43×
02GrubHubFood & Beverages9.33×
03Saltgrass Steak HouseFood & Beverages6.90×
04Popeyes Louisiana KitchenFood & Beverages4.21×
05Pizza deliveryFood & Beverages3.87×
06InstacartInternet & Social Media3.50×
07LongHorn SteakhouseFood & Beverages2.74×
08WingstopFood & Beverages2.55×
09Texas RoadhouseFood & Beverages2.52×
10Panda ExpressFood & Beverages2.30×
11Domino's PizzaFood & Beverages2.15×
12Pizza HutFood & Beverages2.04×
13Take-outFood & Beverages2.00×
14T-MobileTechnology & Electronics1.90×
15The UPS StoreShopping1.89×
16McDonald'sFood & Beverages1.83×
17Taco BellFood & Beverages1.78×
18Wendy'sFood & Beverages1.68×
19United States Postal ServiceBusiness & Career1.62×
20Chick-fil-AFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ubereats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ubereats audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Urban LifestyleOPEN1.34×
Convenience OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ubereats audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Design AffinityPREMIUM0.74×
Community OrientationOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ubereats's target market in United States?

Ubereats's target market in United States covers an estimated 5,191,965 people, concentrated in Florida and California.

02

What is the gender split and age of Ubereats customers?

46.9% of the Ubereats audience are female, 53.1% are male, with an average age of 31.8 years.

03

Which brands do Ubereats fans like most?

Ubereats fans show strongest brand affinity for Doordash (10.43×), GrubHub (9.33×), and Popeyes Louisiana Kitchen (4.21×) over the country average.

04

Where do Ubereats fans live in United States?

Ubereats fans in United States are most concentrated in Florida (reach ~700K), California (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ubereats fans also like?

Beyond Ubereats itself, the audience over-indexes on GrubHub (9.33×), Popeyes Louisiana Kitchen (4.21×), Texas Roadhouse (2.52×), and Wingstop (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ubereats audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ubereats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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