Purebred Audience in Germany
Purebred has an estimated audience of 248,040 people in Germany. 70.5% are female, 29.5% are male, average age 35.0. Top regions: Hessen, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Fressnapf, Satire, Livemusic, Pet store, Pet food.
The average Purebred fan in Germany is 35.0 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Fressnapf, Satire, Livemusic, with strongest over-indexing on Fressnapf (9.03× the country average). Demographically, the Purebred audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Purebred fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 35.0 |
| Estimated audience size | 248,040 |
Audience persona
The typical Purebred fan in Germany is more female, around 35.0 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 30,389 | 1.61× |
| Nordrhein-Westfalen | 22,622 | 0.42× |
| Niedersachsen | 17,153 | 0.71× |
| Bayern | 15,166 | 0.38× |
| Baden-Württemberg | 13,587 | 0.4× |
| Rheinland-Pfalz | 8,510 | 0.68× |
| Thüringen | 7,327 | 1.16× |
| Sachsen-Anhalt | 7,116 | 1.11× |
| Brandenburg | 6,595 | 0.86× |
| Sachsen | 6,417 | 0.53× |
| Berlin | 6,260 | 0.56× |
| Mecklenburg-Vorpommern | 6,258 | 1.32× |
| Saarland | 6,221 | 2.04× |
| Bremen | 6,105 | 2.88× |
| Schleswig-Holstein | 5,830 | 0.65× |
| Hamburg | 3,837 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 9.03× | Shopping |
| Satire | 8.81× | Literature |
| Livemusic | 5.68× | Music & Radio |
| Pet store | 5.78× | Pets & Animals |
| Pet food | 4.73× | Pets & Animals |
| Dog grooming | 9.02× | Pets & Animals |
| Cat food | 4.37× | Pets & Animals |
| Do it yourself (DIY) | 2.63× | Home & Garden |
| German television comedy | 6.63× | Movies & TV |
| Harry Potter | 2.03× | Movies & TV |
| Pets | 2.07× | Pets & Animals |
| Etsy | 3.87× | Fashion & Accessoires |
| Real property | 4.96× | Home & Garden |
| Allgäu | 6.11× | Travel & Leisure |
| Scooby-Doo | 5.02× | Movies & TV |
| Eukanuba | 19.64× | Pets & Animals |
| Ryanair | 2.5× | Travel & Leisure |
| Western Union | 3.93× | Business & Career |
| Batman | 2.49× | Movies & TV |
| Art exhibition | 3.62× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.41 |
| Sports Activity | POWER | 1.78 |
| Sustainability | BALANCE | 1.75 |
| Healthy Lifestyle | BALANCE | 1.54 |
| LGBTQ+ Identity | OPEN | 1.5 |
| DIY Mentality | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Japan | 6.3% |
| Brazil | 5.6% |
See Purebred audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Purebred have in Germany?
Purebred has an estimated audience of 248,040 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Purebred fans?
70.5% of Purebred fans are female, 29.5% are male, with an average age of 35.0 years.
Which brands do Purebred fans like most?
Purebred fans show strongest brand affinity for Fressnapf (9.03×), Satire (8.81×), and Livemusic (5.68×) over the country average.
Where do Purebred fans live in Germany?
Purebred fans in Germany are most concentrated in Hessen (reach 30,389), Nordrhein-Westfalen (reach 22,622), and Niedersachsen (reach 17,153). These three regions account for the largest share of the active audience.
What other brands do Purebred fans also like?
Beyond Purebred itself, the audience over-indexes on Satire (8.81×), Livemusic (5.68×), Pet store (5.78×), and Pet food (4.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Purebred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.