Purebred Audience in United States

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Purebred has an estimated audience of 2,144,181 people in United States. 70.3% are female, 29.7% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Tech News, Google Home, Collectable.

The average Purebred fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Tech News, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Purebred audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Purebred fans

Demographic split for Purebred audience in United States
MetricValue
Female70.3%
Male29.7%
Average age37.8
Estimated audience size2,144,181

Audience persona

The typical Purebred fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Purebred in United States
RegionReachAffinity
California238,7901.01×
Texas177,8670.96×
Florida147,0851.01×
New York137,4271.15×
Pennsylvania86,6451.2×
Georgia81,2521.23×
Illinois78,1901.09×
Ohio74,2091.12×
North Carolina70,3461.09×
Virginia68,0741.3×
New Jersey56,3071.03×
Michigan55,5210.99×
Washington52,2021.21×
Arizona43,9531×
Indiana38,8220.99×
Massachusetts37,3330.88×
Tennessee36,7880.86×
Maryland33,6570.91×
Delaware29,3644.96×
Missouri28,4400.82×
Alabama25,9240.87×
Minnesota25,2820.82×
Wisconsin24,8740.77×
South Carolina24,5200.76×
Colorado23,5730.7×
Oregon21,0610.86×
Mississippi20,8821.18×
Kentucky20,3650.76×
Oklahoma19,5590.82×
Louisiana19,1470.69×
Connecticut18,8790.88×
Nevada15,7310.76×
Hawaii15,6821.7×
Utah14,3800.75×
Arkansas13,6230.77×
Iowa13,4630.76×
Kansas13,1860.78×
Nebraska11,5181.07×
Idaho8,2080.76×
West Virginia7,8110.78×
New Mexico7,3510.68×
New Hampshire6,2140.74×
Maine5,5690.73×
Alaska5,1071.11×
Washington, District of Columbia4,9890.77×
North Dakota4,7291.07×
Rhode Island4,7150.69×
Montana4,2180.71×
South Dakota3,4690.7×
Wyoming3,2681.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purebred audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Tech News20×Technology & Electronics
Google Home11.65×Technology & Electronics
Collectable2.25×Kids & Family
Bank account2.7×Business & Career
Urban Outfitters1.98×Shopping
The Historian16.48×Literature
Natural rubber1.81×Cars & Mobility
Eurail16.57×Cars & Mobility
JDSU2.14×Business & Career
Halsey, Oregon5.8×Travel & Leisure
3D printing1.77×Technology & Electronics
Home staging3.54×Home & Garden
Throne of Glass4.88×Literature
Staycation2.1×Home & Garden
Parral, Chihuahua9.01×Travel & Leisure
edureka20.59×Business & Career
Jesse Plemons1.93×Movies & TV
South Asian cuisine4.86×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purebred audience
TraitClusterScore
PatriotismCONSERVATISM1.93
Pet OwnershipJOY1.85
LGBTQ+ IdentityOPEN1.6
IndividualismJOY1.5
Family OrientationCONSERVATISM1.5
DIY MentalityTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Purebred
CountryShare
United States29.4%
Japan6.3%
Brazil5.6%

See Purebred audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Purebred have in United States?

Purebred has an estimated audience of 2,144,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Purebred fans?

70.3% of Purebred fans are female, 29.7% are male, with an average age of 37.8 years.

Which brands do Purebred fans like most?

Purebred fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Tech News (20×) over the country average.

Where do Purebred fans live in United States?

Purebred fans in United States are most concentrated in California (reach 238,790), Texas (reach 177,867), and Florida (reach 147,085). These three regions account for the largest share of the active audience.

What other brands do Purebred fans also like?

Beyond Purebred itself, the audience over-indexes on Mathcore (17.5×), Tech News (20×), Google Home (11.65×), and Collectable (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purebred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.