Rascasse Audience Intelligence

Purebred Audience in United States

A data profile of the people who buy, follow and care about Purebred in United States — modelled from more than twelve digital signal sources. Purebred has an estimated audience of 2,144,181 people in United States.

#6099among Topic in United States#250in Pets & Animals

The average Purebred fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Ronaldinho, Pet sitting, with strongest over-indexing on Dog agility (14.76× the country average).

Demographically, the Purebred audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Purebred fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purebred profile in United States.

Audience size
2.1M
in United States
Gender
70.3%♀
29.7% male
Age
37.8
average years
Country rank
#13502
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purebred fans

70.3% are female, 29.7% are male, average age 37.8.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Purebred audience in United States
MetricValue
Female70.3%
Male29.7%
Average age37.8
Estimated audience size2,144,181
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Purebred audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3916%
40-4919%
50+20%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Purebred audience comes from United States.

Worldwide audience distribution share by country for Purebred
CountryShare
United States29.4%
Japan6.3%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purebred audience in United States is strongest.

Fig. 05

Top regions by affinity

Purebred fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K3.68×
02Georgia~100K1.67×
03Nebraska~20K1.47×
04Mississippi~20K1.39×
05Virginia~60K1.24×
06Pennsylvania~90K1.21×
07Hawaii~10K1.15×
08Ohio~80K1.14×
09North Carolina~70K1.09×
10Indiana~40K1.09×
11South Dakota~5K1.09×
12Kentucky~30K1.04×
13New Jersey~60K1.01×
14New Hampshire~8K1.01×
15Alaska~5K1.00×
16North Dakota~4K0.99×
17Michigan~50K0.96×
18Louisiana~30K0.95×
19Montana~6K0.95×
20Vermont~4K0.95×
21Arizona~40K0.94×
22South Carolina~30K0.94×
23Alabama~30K0.94×
24California~200K0.93×
25Maine~7K0.93×
26Rhode Island~6K0.93×
27Idaho~10K0.92×
28Kansas~20K0.91×
29West Virginia~9K0.91×
30Oklahoma~20K0.90×
31Iowa~20K0.90×
32Washington, District of Columbia~6K0.90×
33Texas~200K0.89×
34Arkansas~20K0.89×
35New Mexico~10K0.89×
36Illinois~60K0.88×
37Maryland~30K0.86×
38Missouri~30K0.86×
39Connecticut~20K0.86×
40Utah~20K0.86×
41Wisconsin~30K0.85×
42Nevada~20K0.85×
43Minnesota~30K0.84×
44Washington~40K0.83×
45Tennessee~40K0.83×
46Massachusetts~30K0.83×
47Oregon~20K0.83×
48Florida~100K0.82×
49Colorado~30K0.80×
50New York~90K0.76×
Fig. 06

Affinity by region

Affinity by region — Purebred, United States
0.76×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purebred audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purebred audience
#·InterestCategoryAffinity×
01RonaldinhoSports20.00×
02ColumboMovies & TV20.00×
03Gareth BaleSports20.00×
04CitizenMTravel & Leisure20.00×
05Norwich City F.C.Sports20.00×
06Dog agilityPets & Animals14.76×
07Boot BarnFashion & Accessoires7.66×
08Pet sittingPets & Animals5.95×
09Stitch!Movies & TV4.82×
10Dog trainingPets & Animals4.57×
11Animal testingPolitics & Society3.66×
12Veterinary medicineBusiness & Career2.92×
13Chuck NorrisMovies & TV2.55×
14Rail transportTravel & Leisure2.47×
15Pet storePets & Animals2.38×
16Real propertyHome & Garden2.18×
17MenardsHome & Garden2.09×
18Charitable organizationPolitics & Society2.07×
19Dog walkingPets & Animals1.99×
20Nonprofit organizationPolitics & Society1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purebred audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purebred audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
Pet OwnershipJOY1.60×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purebred audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
Price SensitivityPREMIUM0.92×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purebred have in United States?

Purebred has an estimated audience of 2,144,181 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Purebred fans?

70.3% of Purebred fans are female, 29.7% are male, with an average age of 37.8 years.

03

Which brands do Purebred fans like most?

Purebred fans show strongest brand affinity for Dog agility (14.76×), Ronaldinho (20×), and Pet sitting (5.95×) over the country average.

04

Where do Purebred fans live in United States?

Purebred fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Purebred fans also like?

Beyond Purebred itself, the audience over-indexes on Ronaldinho (20×), Pet sitting (5.95×), Boot Barn (7.66×), and Columbo (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Purebred audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purebred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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