A data profile of the people who buy, follow and care about Ragga in Germany — modelled from more than twelve digital signal sources. Ragga has an estimated audience of 471,202 people in Germany.
The average Ragga fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include The Place Beyond the Pines, Beekeeper, Christmas lights, with strongest over-indexing on The Place Beyond the Pines (104.45× the country average).
Demographically, the Ragga audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ragga fan in Germany is balanced, around 31.5 years old, with strong Community Orientation tendencies and a notable affinity for The Place Beyond the Pines.
The key figures that characterise the Ragga profile in Germany.
45.4% are female, 54.6% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 31.5 |
| Estimated audience size | 471,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Ragga audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.6% |
| Brazil | 10.8% |
| Japan | 4.7% |
Where the Ragga audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 1.22× | |
| 02 | Saarland | ~6K | 1.10× | |
| 03 | Sachsen-Anhalt | ~10K | 1.02× | |
| 04 | Thüringen | ~10K | 1.01× | |
| 05 | Mecklenburg-Vorpommern | ~9K | 1.01× | |
| 06 | Brandenburg | ~10K | 0.99× | |
| 07 | Hamburg | ~10K | 0.98× | |
| 08 | Schleswig-Holstein | ~20K | 0.97× | |
| 09 | Rheinland-Pfalz | ~20K | 0.96× | |
| 10 | Sachsen | ~20K | 0.96× | |
| 11 | Berlin | ~20K | 0.96× | |
| 12 | Niedersachsen | ~40K | 0.91× | |
| 13 | Hessen | ~30K | 0.91× | |
| 14 | Baden-Württemberg | ~60K | 0.88× | |
| 15 | Bayern | ~70K | 0.87× | |
| 16 | Nordrhein-Westfalen | ~90K | 0.84× |
The strongest cross-interests of the Ragga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Place Beyond the Pines | Movies & TV | 104.45× | ||
| 02 | Beekeeper | Food & Beverages | 37.21× | ||
| 03 | Christmas lights | Home & Garden | 29.09× | ||
| 04 | Abyssinian cat | Pets & Animals | 28.57× | ||
| 05 | Roots reggae | Music & Radio | 25.12× | ||
| 06 | Reggae fusion | Music & Radio | 22.54× | ||
| 07 | Nelly | Music & Radio | 20.00× | ||
| 08 | From Dusk till Dawn | Movies & TV | 20.00× | ||
| 09 | Chartreux | Pets & Animals | 20.00× | ||
| 10 | Midnight in Paris | Movies & TV | 20.00× | ||
| 11 | Bank for International Settlements | Politics & Society | 20.00× | ||
| 12 | Norwegian Forest cat | Pets & Animals | 16.15× | ||
| 13 | Bob the Builder | Movies & TV | 12.16× | ||
| 14 | Eyes Wide Shut | Movies & TV | 11.70× | ||
| 15 | Dancehalls | Music & Radio | 11.68× | ||
| 16 | Vueling | Travel & Leisure | 10.11× | ||
| 17 | Arabian horse | Pets & Animals | 8.29× | ||
| 18 | Reggaeton | Music & Radio | 6.01× | ||
| 19 | Great Dane | Pets & Animals | 5.63× | ||
| 20 | Boston Terrier | Pets & Animals | 5.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.12× | |
| Indulgence | JOY | 1.55× | |
| Price Sensitivity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Sports Activity | POWER | 0.85× | |
| Family Orientation | CONSERVATISM | 0.85× |
Ragga has an estimated audience of 471,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.4% of Ragga fans are female, 54.6% are male, with an average age of 31.5 years.
Ragga fans show strongest brand affinity for The Place Beyond the Pines (104.45×), Beekeeper (37.21×), and Christmas lights (29.09×) over the country average.
Ragga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Ragga itself, the audience over-indexes on Beekeeper (37.21×), Christmas lights (29.09×), Dancehalls (11.68×), and Roots reggae (25.12×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ragga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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