Rascasse Audience Intelligence

United States of Tara Audience in United States

A data profile of the people who buy, follow and care about United States of Tara in United States — modelled from more than twelve digital signal sources. United States of Tara has an estimated audience of 314,773 people in United States.

#891among TV series in United States#4232among Movie / TV Show / Series in United States#8560in Movies & TV

The average United States of Tara fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Men at Work, Katey Sagal, The Mindy Project, with strongest over-indexing on Men at Work (253.92× the country average).

Demographically, the United States of Tara audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States of Tara fan in United States is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Men at Work.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States of Tara profile in United States.

Audience size
315K
in United States
Gender
59.6%♀
40.4% male
Age
39.1
average years
Country rank
#47153
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States of Tara viewers

59.6% are female, 40.4% are male, average age 39.1.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for United States of Tara audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.1
Estimated audience size314,773
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the United States of Tara audience in United States
Age bracketShare%
16-196%
20-2924%
30-3935%
40-4930%
50+4%
Fig. 04

Worldwide distribution

71.0%

of the worldwide United States of Tara audience comes from United States.

Worldwide audience distribution share by country for United States of Tara
CountryShare
United States71.0%
France5.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States of Tara audience in United States is strongest.

Fig. 05

Top regions by affinity

United States of Tara fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~6K1.70×
02Maine~1K1.33×
03Washington~8K1.28×
04Kansas~3K1.23×
05Missouri~6K1.19×
06Colorado~6K1.19×
07Montana<1K1.19×
08Vermont<1K1.16×
09Oklahoma~4K1.14×
10Kentucky~4K1.12×
11Alaska<1K1.12×
12Idaho~2K1.11×
13New Hampshire~1K1.08×
14New Mexico~2K1.07×
15West Virginia~2K1.07×
16Michigan~8K1.04×
17Indiana~6K1.04×
18Rhode Island<1K1.03×
19Minnesota~4K1.02×
20Utah~3K1.02×
21Arkansas~3K1.01×
22Ohio~9K1.00×
23Arizona~6K1.00×
24Wisconsin~4K0.99×
25Pennsylvania~10K0.98×
26Iowa~2K0.96×
27North Dakota<1K0.96×
28Tennessee~6K0.95×
29Massachusetts~6K0.95×
30Nevada~3K0.95×
31Delaware<1K0.95×
32Louisiana~4K0.94×
33Nebraska~1K0.94×
34Connecticut~3K0.92×
35North Carolina~8K0.91×
36Maryland~5K0.90×
37South Dakota<1K0.89×
38California~30K0.88×
39Illinois~9K0.88×
40Washington, District of Columbia<1K0.87×
41New York~10K0.86×
42Virginia~6K0.84×
43Alabama~3K0.82×
44Georgia~8K0.81×
45South Carolina~4K0.81×
46Texas~20K0.79×
47Hawaii~1K0.79×
48New Jersey~6K0.77×
49Florida~20K0.76×
50Mississippi~2K0.76×
Fig. 06

Affinity by region

Affinity by region — United States of Tara, United States
0.76×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States of Tara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States of Tara audience
#·InterestCategoryAffinity×
01Men at WorkMusic & Radio253.92×
02The Mindy ProjectMovies & TV45.13×
03Katey SagalMovies & TV26.08×
04AdeleMusic & Radio17.58×
05Grace and FrankieMovies & TV15.98×
06CastleTravel & Leisure15.85×
07SnowpiercerMovies & TV15.65×
08Big Little Lies (TV series)Movies & TV14.21×
09Westworld (TV series)Movies & TV12.87×
10Kerry WashingtonMovies & TV12.69×
11Topher GraceMovies & TV11.28×
12BoJack HorsemanMovies & TV11.04×
13romantic comediesMovies & TV9.10×
14Modern FamilyMovies & TV8.57×
15Chicago Fire (TV series)Movies & TV8.05×
16Adam SandlerMovies & TV5.91×
17Britney SpearsMusic & Radio4.86×
18Golden Globe AwardMovies & TV3.69×
19Horror moviesMovies & TV2.18×
20IKEAHome & Garden2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States of Tara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States of Tara audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.09×
ExtroversionTHRILL1.47×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States of Tara audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States of Tara have in United States?

United States of Tara has an estimated audience of 314,773 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States of Tara viewers?

59.6% of United States of Tara fans are female, 40.4% are male, with an average age of 39.1 years.

03

Which brands do United States of Tara fans like most?

United States of Tara fans show strongest brand affinity for Men at Work (253.92×), Katey Sagal (26.08×), and The Mindy Project (45.13×) over the country average.

04

Where do United States of Tara fans live in United States?

United States of Tara fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do United States of Tara fans also like?

Beyond United States of Tara itself, the audience over-indexes on Katey Sagal (26.08×), The Mindy Project (45.13×), Adele (17.58×), and Castle (15.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for United States of Tara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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