United States of Tara Audience in United States

United States of Tara logo

United States of Tara has an estimated audience of 301,397 people in United States. 59.6% are female, 40.4% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Men at Work, Autism Awareness, Diabetes mellitus awareness, Microblogging, Horoscope.

The average United States of Tara fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Men at Work, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Men at Work (181.42× the country average). Demographically, the United States of Tara audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of United States of Tara fans

Demographic split for United States of Tara audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.1
Estimated audience size301,397

Audience persona

The typical United States of Tara fan in United States is more female, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Men at Work.

Top regions in United States

Top regions ranked by reach for United States of Tara in United States
RegionReachAffinity
California31,6870.96×
Texas21,0880.81×
New York15,7060.93×
Florida15,3010.75×
Pennsylvania10,4071.03×
Ohio9,9151.07×
Illinois8,7970.88×
Washington8,4751.4×
North Carolina8,4290.93×
Michigan8,0901.03×
Georgia7,5610.81×
Arizona6,4151.04×
Oregon6,2331.8×
Missouri6,1451.26×
Colorado6,1281.29×
New Jersey5,9890.78×
Virginia5,9110.81×
Massachusetts5,8160.98×
Indiana5,8071.05×
Tennessee5,5410.92×
Wisconsin4,5781.01×
Maryland4,5580.88×
Kentucky4,5511.2×
Minnesota4,5101.04×
Oklahoma3,8761.16×
Louisiana3,5070.9×
South Carolina3,4920.77×
Alabama3,2500.77×
Kansas3,0731.29×
Nevada2,8780.99×
Connecticut2,7840.92×
Utah2,6120.97×
Arkansas2,5251.02×
Iowa2,3810.96×
Idaho1,7071.13×
New Mexico1,6781.11×
Maine1,4811.37×
West Virginia1,4651.04×
Mississippi1,4470.58×
Nebraska1,3190.87×
New Hampshire1,2421.05×
Montana1,0391.24×
Rhode Island9731.01×
Hawaii8650.67×
Washington, District of Columbia7610.84×
Alaska7091.1×
Delaware6590.79×
Vermont5901.11×
North Dakota5350.86×
South Dakota5130.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States of Tara audience
BrandAffinityCategory
Men at Work181.42×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Big Little Lies (TV series)26.89×Movies & TV
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Blended whiskey13.36×Food & Beverages
Boardwalk Empire21.5×Movies & TV
Adele14.04×Music & Radio
Day trading9.97×Business & Career
Katey Sagal13.27×Movies & TV
Grace and Frankie22.84×Movies & TV
Beetlejuice3.87×Movies & TV
Rebel Wilson13.12×Movies & TV
Indianapolis Motor Speedway10.85×Sports
Charles, Prince of Wales18.87×Politics & Society
Glam rock15.03×Music & Radio
Werner Herzog21.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States of Tara audience
TraitClusterScore
Risk AppetiteTHRILL2.04
ExtroversionTHRILL1.93
Luxury OrientationPREMIUM1.65
LGBTQ+ IdentityOPEN1.47
SpiritualityBALANCE1.24
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for United States of Tara
CountryShare
United States73.0%
France6.4%
United Kingdom4.5%

See United States of Tara audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does United States of Tara have in United States?

United States of Tara has an estimated audience of 301,397 people in United States, concentrated in California and Texas.

What is the gender split and age of United States of Tara fans?

59.6% of United States of Tara fans are female, 40.4% are male, with an average age of 39.1 years.

Which brands do United States of Tara fans like most?

United States of Tara fans show strongest brand affinity for Men at Work (181.42×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do United States of Tara fans live in United States?

United States of Tara fans in United States are most concentrated in California (reach 31,687), Texas (reach 21,088), and New York (reach 15,706). These three regions account for the largest share of the active audience.

What other brands do United States of Tara fans also like?

Beyond United States of Tara itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States of Tara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.