Rascasse Audience Intelligence

Shinee Audience in United States

A data profile of the people who buy, follow and care about Shinee in United States — modelled from more than twelve digital signal sources. Shinee has an estimated audience of 565,380 people in United States.

#492among Band in United States#8162among Person in United States#4712in Music & Radio

The average Shinee fan in United States is 26.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Technical translation, Dead or Alive (band), Solitaire, with strongest over-indexing on Technical translation (1401.32× the country average).

Demographically, the Shinee audience skews more female with an average age of 26.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shinee fan in United States is more female, around 26.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Technical translation.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shinee profile in United States.

Audience size
565K
in United States
Gender
66.2%♀
33.8% male
Age
26.5
average years
Country rank
#34080
Person in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shinee fans

66.2% are female, 33.8% are male, average age 26.5.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Shinee audience in United States
MetricValue
Female66.2%
Male33.8%
Average age26.5
Estimated audience size565,380
Fig. 03

Age distribution

Ø 26.5
average years
Age distribution of the Shinee audience in United States
Age bracketShare%
16-1960%
20-2920%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Shinee audience comes from United States.

Worldwide audience distribution share by country for Shinee
CountryShare
Japan45.3%
United States9.7%
Indonesia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shinee audience in United States is strongest.

Fig. 05

Top regions by affinity

Shinee fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K3.10×
02California~100K1.59×
03Texas~60K1.37×
04Maryland~10K1.37×
05Washington~10K1.29×
06Nevada~7K1.26×
07Illinois~20K1.20×
08Georgia~20K1.19×
09Virginia~20K1.16×
10Arizona~10K1.14×
11New Jersey~20K1.09×
12New York~30K1.08×
13Utah~5K1.07×
14Arkansas~5K1.06×
15Florida~40K1.05×
16North Carolina~20K1.05×
17Oregon~7K1.05×
18Louisiana~7K1.04×
19Mississippi~5K1.03×
20Alabama~8K1.02×
21Minnesota~8K1.01×
22Oklahoma~6K0.99×
23Kentucky~7K0.97×
24Massachusetts~10K0.96×
25New Mexico~3K0.95×
26Alaska~1K0.95×
27Pennsylvania~20K0.94×
28Tennessee~10K0.94×
29Connecticut~5K0.94×
30Indiana~9K0.93×
31Missouri~8K0.93×
32South Carolina~8K0.92×
33Kansas~4K0.92×
34Delaware~1K0.92×
35North Dakota~1K0.92×
36Ohio~20K0.90×
37Michigan~10K0.90×
38Washington, District of Columbia~1K0.90×
39Nebraska~2K0.88×
40Wisconsin~7K0.86×
41West Virginia~2K0.86×
42South Dakota~1K0.86×
43Rhode Island~1K0.84×
44Idaho~2K0.83×
45Vermont<1K0.83×
46Colorado~7K0.80×
47Montana~1K0.80×
48Iowa~4K0.79×
49New Hampshire~2K0.79×
50Maine~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Shinee, United States
0.77×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shinee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shinee audience
#·InterestCategoryAffinity×
01Technical translationBusiness & Career1401.32×
02Dead or Alive (band)Music & Radio303.67×
03BoAMusic & Radio8.36×
04SolitaireGames7.89×
05AAA (band)Music & Radio6.92×
06BTSMusic & Radio6.62×
07Korean hip hopMusic & Radio4.56×
08PokémonGames3.53×
09Domino's PizzaFood & Beverages2.91×
10Burger KingFood & Beverages2.85×
11Pizza HutFood & Beverages2.83×
12KPop Demon HuntersMovies & TV2.66×
13SpotifyInternet & Social Media2.17×
14Hair productsBeauty & Wellness2.12×
15MotherhoodKids & Family2.08×
16ShoesFashion & Accessoires1.94×
17BeautyBeauty & Wellness1.78×
18VehiclesCars & Mobility1.69×
19FIFA World Cup 2026Sports1.61×
20Online shoppingShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shinee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shinee audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.21×
Quality AwarenessPREMIUM1.96×
Social Media UsageJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shinee audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.24×
Community OrientationOPEN0.48×
Family OrientationCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shinee have in United States?

Shinee has an estimated audience of 565,380 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shinee fans?

66.2% of Shinee fans are female, 33.8% are male, with an average age of 26.5 years.

03

Which brands do Shinee fans like most?

Shinee fans show strongest brand affinity for Technical translation (1401.32×), Dead or Alive (band) (303.67×), and Solitaire (7.89×) over the country average.

04

Where do Shinee fans live in United States?

Shinee fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shinee fans also like?

Beyond Shinee itself, the audience over-indexes on Dead or Alive (band) (303.67×), Solitaire (7.89×), AAA (band) (6.92×), and Beauty (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Shinee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shinee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →