Rascasse Audience Intelligence

First aid kit Audience in United States

A data profile of the people who buy, follow and care about First aid kit in United States — modelled from more than twelve digital signal sources. First aid kit has an estimated audience of 1,913,477 people in United States.

#6469among Topic in United States#313in Kids & Family

The average First aid kit fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zach Ertz, Dead or Alive (band), Gilbert Burns (fighter), with strongest over-indexing on Zach Ertz (74.88× the country average).

Demographically, the First aid kit audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical First aid kit fan in United States is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Zach Ertz.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First aid kit profile in United States.

Audience size
1.9M
in United States
Gender
53.2%♀
46.8% male
Age
40.9
average years
Country rank
#14742
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of First aid kit fans

53.2% are female, 46.8% are male, average age 40.9.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for First aid kit audience in United States
MetricValue
Female53.2%
Male46.8%
Average age40.9
Estimated audience size1,913,477
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the First aid kit audience in United States
Age bracketShare%
16-197%
20-2924%
30-3930%
40-4920%
50+18%
Fig. 04

Worldwide distribution

40.1%

of the worldwide First aid kit audience comes from United States.

Worldwide audience distribution share by country for First aid kit
CountryShare
United States40.1%
United Kingdom5.8%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First aid kit audience in United States is strongest.

Fig. 05

Top regions by affinity

First aid kit fans by region: top regions in United States
#RegionReachAffinity×
01Montana~7K1.35×
02Idaho~10K1.30×
03Oregon~30K1.23×
04Alaska~5K1.17×
05Washington~40K1.15×
06West Virginia~10K1.14×
07North Dakota~4K1.14×
08Maine~8K1.13×
09Utah~20K1.12×
10Kansas~20K1.11×
11Nebraska~10K1.11×
12Vermont~4K1.11×
13Virginia~50K1.08×
14South Dakota~5K1.08×
15New Mexico~10K1.07×
16Texas~200K1.04×
17Minnesota~30K1.03×
18Arkansas~20K1.03×
19North Carolina~60K1.02×
20Kentucky~20K1.02×
21New Hampshire~8K1.01×
22Colorado~30K1.00×
23California~200K0.99×
24Iowa~20K0.99×
25Mississippi~20K0.99×
26Georgia~60K0.98×
27Missouri~30K0.98×
28Alabama~30K0.98×
29Hawaii~8K0.98×
30Indiana~30K0.97×
31Oklahoma~20K0.97×
32Tennessee~40K0.96×
33South Carolina~30K0.96×
34Pennsylvania~60K0.93×
35Michigan~50K0.91×
36Wisconsin~30K0.91×
37Ohio~50K0.90×
38Arizona~40K0.90×
39Maryland~30K0.90×
40Massachusetts~30K0.89×
41Connecticut~20K0.89×
42New Jersey~40K0.88×
43Louisiana~20K0.87×
44Illinois~50K0.84×
45Nevada~20K0.84×
46Delaware~4K0.84×
47New York~90K0.83×
48Washington, District of Columbia~5K0.82×
49Florida~100K0.81×
50Rhode Island~5K0.81×
Fig. 06

Affinity by region

Affinity by region — First aid kit, United States
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First aid kit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First aid kit audience
#·InterestCategoryAffinity×
01Zach ErtzSports74.88×
02Gilbert Burns (fighter)Sports69.27×
03Dead or Alive (band)Music & Radio60.95×
04LimitlessMovies & TV10.68×
05KinshipKids & Family5.08×
06Developmental psychologyHealth3.28×
07InfantKids & Family2.17×
08LawBusiness & Career1.80×
09ChildKids & Family1.77×
10PsychologyBusiness & Career1.70×
11MotherhoodKids & Family1.69×
12BooksLiterature1.67×
13PhotographyArts & Culture1.59×
14Current eventsArts & Culture1.59×
15DogsPets & Animals1.59×
16NatureHome & Garden1.58×
17InstagramInternet & Social Media1.54×
18CosmeticsBeauty & Wellness1.54×
19FamilyKids & Family1.53×
20Online shoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First aid kit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by First aid kit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
DIY MentalityTHRILL1.59×
Family OrientationCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by First aid kit audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.07×
Luxury OrientationPREMIUM1.07×
SpiritualityBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does First aid kit have in United States?

First aid kit has an estimated audience of 1,913,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of First aid kit fans?

53.2% of First aid kit fans are female, 46.8% are male, with an average age of 40.9 years.

03

Which brands do First aid kit fans like most?

First aid kit fans show strongest brand affinity for Zach Ertz (74.88×), Dead or Alive (band) (60.95×), and Gilbert Burns (fighter) (69.27×) over the country average.

04

Where do First aid kit fans live in United States?

First aid kit fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do First aid kit fans also like?

Beyond First aid kit itself, the audience over-indexes on Dead or Alive (band) (60.95×), Gilbert Burns (fighter) (69.27×), Kinship (5.08×), and Infant (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See First aid kit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for First aid kit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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