First aid kit Audience in United States

Demographics of First aid kit fans

Audience persona

The typical First aid kit fan in United States is balanced, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Zach Ertz.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See First aid kit audiences in other countries

• First aid kit — Germany
• First aid kit — United Kingdom
• First aid kit — France
• First aid kit — Italy
• First aid kit — Spain
• First aid kit — Brazil
• First aid kit — Japan
• First aid kit — South Korea
• First aid kit — India

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Frequently asked questions

How many fans does First aid kit have in United States?

First aid kit has an estimated audience of 1,913,477 people in United States, concentrated in California and Texas.

What is the gender split and age of First aid kit fans?

53.2% of First aid kit fans are female, 46.8% are male, with an average age of 40.9 years.

Which brands do First aid kit fans like most?

First aid kit fans show strongest brand affinity for Zach Ertz (74.88×), Dead or Alive (band) (60.95×), and Gilbert Burns (fighter) (69.27×) over the country average.

Where do First aid kit fans live in United States?

First aid kit fans in United States are most concentrated in California (reach 223,273), Texas (reach 174,501), and Florida (reach 109,124). These three regions account for the largest share of the active audience.

What other brands do First aid kit fans also like?

Beyond First aid kit itself, the audience over-indexes on Dead or Alive (band) (60.95×), Gilbert Burns (fighter) (69.27×), Kinship (5.08×), and Infant (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First aid kit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.