Gilbert Burns (fighter) Audience in United States

Gilbert Burns (fighter) logo

Gilbert Burns (fighter) has an estimated audience of 304,202 people in United States. 7.1% are female, 92.9% are male, average age 40.6. Top regions: California, Florida, Texas. Top brand affinities: Pro-Ject, Grinch, Product design, Wok, Kuk Harrell.

The average Gilbert Burns (fighter) fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pro-Ject, Grinch, Product design, with strongest over-indexing on Pro-Ject (11.33× the country average). Demographically, the Gilbert Burns (fighter) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Gilbert Burns (fighter) fans

Demographic split for Gilbert Burns (fighter) audience in United States
MetricValue
Female7.1%
Male92.9%
Average age40.6
Estimated audience size304,202

Audience persona

The typical Gilbert Burns (fighter) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Gilbert Burns (fighter) in United States
RegionReachAffinity
California43,9931.32×
Florida28,7111.39×
Texas25,7070.98×
New York22,7321.34×
Arizona15,1272.44×
Illinois12,7961.26×
Pennsylvania11,6411.14×
New Jersey11,2141.45×
Ohio8,5020.91×
North Carolina8,1680.89×
Michigan7,9421×
Virginia7,3921×
Georgia7,2670.78×
Massachusetts7,1691.2×
Washington6,2141.02×
Indiana5,6721.02×
Nevada5,3401.82×
Tennessee5,0590.83×
Maryland4,8120.92×
Colorado4,5780.95×
Alabama4,1290.97×
Missouri4,0000.82×
Kentucky3,8531.01×
Louisiana3,4960.89×
Minnesota3,4880.8×
Oregon3,4220.98×
Connecticut3,3921.11×
Wisconsin3,3340.73×
South Carolina3,2960.72×
Oklahoma2,9490.87×
Iowa2,5781.03×
Utah1,9230.71×
Kansas1,8240.76×
Mississippi1,7800.71×
Hawaii1,7691.35×
Arkansas1,7300.69×
Nebraska1,4450.95×
New Mexico1,3030.85×
West Virginia1,2100.85×
Idaho1,1170.73×
New Hampshire1,0850.91×
Rhode Island1,0351.07×
South Dakota8811.25×
Maine8770.8×
Alaska8401.29×
Washington, District of Columbia6620.72×
Montana6130.73×
Delaware5780.69×
North Dakota4990.8×
Vermont4670.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gilbert Burns (fighter) audience
BrandAffinityCategory
Pro-Ject11.33×Music & Radio
Grinch9.79×Movies & TV
Product design3.23×Business & Career
Wok10.52×Food & Beverages
Kuk Harrell65.55×Music & Radio
Home construction1.79×Home & Garden
Electrolyte5.19×Health
Vocal harmony4.87×Music & Radio
Governor of Michigan7.57×Politics & Society
Alaska1.75×Travel & Leisure
Goop5.34×Internet & Social Media
Guitarist (magazine)11.33×Music & Radio
Gift registry12.65×Kids & Family
Iowa Hawkeyes7.42×Sports
Grace Slick7.98×Music & Radio
Elsword14.15×Games
3D printing2.17×Technology & Electronics
Litter box1.75×Pets & Animals
Hang Seng Index9.97×Business & Career
No Escape (1994 film)8.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gilbert Burns (fighter) audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Early Adopter MentalityPOWER1.48
Risk AppetiteTHRILL1.47
LGBTQ+ IdentityOPEN1.22
Social Media UsageJOY1.16
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Gilbert Burns (fighter)
CountryShare
United States62.6%
Brazil15.3%
United Kingdom10.6%

See Gilbert Burns (fighter) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Gilbert Burns (fighter) have in United States?

Gilbert Burns (fighter) has an estimated audience of 304,202 people in United States, concentrated in California and Florida.

What is the gender split and age of Gilbert Burns (fighter) fans?

7.1% of Gilbert Burns (fighter) fans are female, 92.9% are male, with an average age of 40.6 years.

Which brands do Gilbert Burns (fighter) fans like most?

Gilbert Burns (fighter) fans show strongest brand affinity for Pro-Ject (11.33×), Grinch (9.79×), and Product design (3.23×) over the country average.

Where do Gilbert Burns (fighter) fans live in United States?

Gilbert Burns (fighter) fans in United States are most concentrated in California (reach 43,993), Florida (reach 28,711), and Texas (reach 25,707). These three regions account for the largest share of the active audience.

What other brands do Gilbert Burns (fighter) fans also like?

Beyond Gilbert Burns (fighter) itself, the audience over-indexes on Grinch (9.79×), Product design (3.23×), Wok (10.52×), and Kuk Harrell (65.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gilbert Burns (fighter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.