Rascasse Audience Intelligence

Gilbert Burns (fighter) Audience in United States

A data profile of the people who buy, follow and care about Gilbert Burns (fighter) in United States — modelled from more than twelve digital signal sources. Gilbert Burns (fighter) has an estimated audience of 306,252 people in United States.

#11960among Person in United States#4808in Sports

The average Gilbert Burns (fighter) fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include First aid kit, Daniel Cormier, Jon Jones, with strongest over-indexing on First aid kit (69.27× the country average).

Demographically, the Gilbert Burns (fighter) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gilbert Burns (fighter) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for First aid kit.

Category: Sports · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gilbert Burns (fighter) profile in United States.

Audience size
306K
in United States
Gender
7.1%♀
92.9% male
Age
40.6
average years
Country rank
#47843
Person in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gilbert Burns (fighter) fans

7.1% are female, 92.9% are male, average age 40.6.

Fig. 02

Gender split

7.1%
Female
92.9%
Male
Demographic split for Gilbert Burns (fighter) audience in United States
MetricValue
Female7.1%
Male92.9%
Average age40.6
Estimated audience size306,252
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Gilbert Burns (fighter) audience in United States
Age bracketShare%
16-198%
20-2922%
30-3925%
40-4933%
50+11%
Fig. 04

Worldwide distribution

61.4%

of the worldwide Gilbert Burns (fighter) audience comes from United States.

Worldwide audience distribution share by country for Gilbert Burns (fighter)
CountryShare
United States61.4%
Brazil17.4%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gilbert Burns (fighter) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gilbert Burns (fighter) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.98×
02Nevada~5K1.65×
03Florida~30K1.41×
04New Jersey~10K1.31×
05New York~20K1.30×
06Hawaii~2K1.30×
07California~40K1.24×
08Illinois~10K1.22×
09Massachusetts~7K1.16×
10Alaska<1K1.13×
11Connecticut~3K1.11×
12South Dakota<1K1.09×
13Indiana~6K1.08×
14Kentucky~4K1.07×
15Rhode Island~1K1.07×
16Washington~6K1.06×
17Iowa~3K1.06×
18Pennsylvania~10K1.04×
19West Virginia~1K1.00×
20North Dakota<1K1.00×
21Texas~30K0.99×
22Michigan~8K0.99×
23New Hampshire~1K0.99×
24Oregon~3K0.97×
25New Mexico~1K0.96×
26Ohio~9K0.94×
27Maryland~5K0.94×
28Louisiana~4K0.94×
29Vermont<1K0.94×
30Virginia~7K0.93×
31Colorado~4K0.93×
32Nebraska~1K0.93×
33Maine~1K0.93×
34Montana<1K0.91×
35Idaho~1K0.90×
36Oklahoma~3K0.89×
37Arkansas~2K0.88×
38North Carolina~8K0.87×
39Alabama~4K0.87×
40Missouri~4K0.86×
41Minnesota~4K0.86×
42Kansas~2K0.86×
43Delaware<1K0.86×
44Tennessee~5K0.84×
45Washington, District of Columbia<1K0.84×
46Mississippi~2K0.81×
47Wisconsin~4K0.80×
48Utah~2K0.79×
49Georgia~7K0.78×
50South Carolina~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Gilbert Burns (fighter), United States
0.78×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gilbert Burns (fighter) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gilbert Burns (fighter) audience
#·InterestCategoryAffinity×
01Daniel CormierSports79.89×
02First aid kitKids & Family69.27×
03Jon JonesSports38.49×
04Cricket World CupSports14.15×
05Etihad AirwaysTravel & Leisure13.25×
06Kate UptonFashion & Accessoires13.08×
07ONE ChampionshipSports10.38×
08Anthony JoshuaSports8.16×
09Transformers (toy line)Kids & Family8.00×
10GrapplingSports7.02×
11Conor McGregorSports6.88×
12JudoSports5.64×
13KarateSports5.60×
14Fox SportsMovies & TV4.91×
15Mixed martial artsSports4.51×
16Broadcasting of sports eventsMovies & TV4.42×
17Aaron RodgersSports3.79×
18Chuck NorrisMovies & TV2.99×
19Mortgage loansBusiness & Career2.10×
20Pizza HutFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gilbert Burns (fighter) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gilbert Burns (fighter) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.57×
Convenience OrientationPREMIUM1.55×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gilbert Burns (fighter) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Pet OwnershipJOY0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gilbert Burns (fighter) have in United States?

Gilbert Burns (fighter) has an estimated audience of 306,252 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Gilbert Burns (fighter) fans?

7.1% of Gilbert Burns (fighter) fans are female, 92.9% are male, with an average age of 40.6 years.

03

Which brands do Gilbert Burns (fighter) fans like most?

Gilbert Burns (fighter) fans show strongest brand affinity for First aid kit (69.27×), Daniel Cormier (79.89×), and Jon Jones (38.49×) over the country average.

04

Where do Gilbert Burns (fighter) fans live in United States?

Gilbert Burns (fighter) fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gilbert Burns (fighter) fans also like?

Beyond Gilbert Burns (fighter) itself, the audience over-indexes on Daniel Cormier (79.89×), Jon Jones (38.49×), Mixed martial arts (4.51×), and Grappling (7.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gilbert Burns (fighter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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