Gilbert Burns (fighter) Audience in United States

Gilbert Burns (fighter) has an estimated audience of 304,202 people in United States. 7.1% are female, 92.9% are male, average age 40.6. Top regions: California, Florida, Texas. Top brand affinities: Aaron Rodgers, CarGurus, First aid kit, Autism Awareness, Capital One.

The average Gilbert Burns (fighter) fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Aaron Rodgers, CarGurus, First aid kit, with strongest over-indexing on Aaron Rodgers (22.6× the country average). Demographically, the Gilbert Burns (fighter) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Gilbert Burns (fighter) fans

Demographic split for Gilbert Burns (fighter) audience in United States
MetricValue
Female7.1%
Male92.9%
Average age40.6
Estimated audience size304,202

Audience persona

The typical Gilbert Burns (fighter) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Gilbert Burns (fighter) in United States
RegionReachAffinity
California43,9931.32×
Florida28,7111.39×
Texas25,7070.98×
New York22,7321.34×
Arizona15,1272.44×
Illinois12,7961.26×
Pennsylvania11,6411.14×
New Jersey11,2141.45×
Ohio8,5020.91×
North Carolina8,1680.89×
Michigan7,9421×
Virginia7,3921×
Georgia7,2670.78×
Massachusetts7,1691.2×
Washington6,2141.02×
Indiana5,6721.02×
Nevada5,3401.82×
Tennessee5,0590.83×
Maryland4,8120.92×
Colorado4,5780.95×
Alabama4,1290.97×
Missouri4,0000.82×
Kentucky3,8531.01×
Louisiana3,4960.89×
Minnesota3,4880.8×
Oregon3,4220.98×
Connecticut3,3921.11×
Wisconsin3,3340.73×
South Carolina3,2960.72×
Oklahoma2,9490.87×
Iowa2,5781.03×
Utah1,9230.71×
Kansas1,8240.76×
Mississippi1,7800.71×
Hawaii1,7691.35×
Arkansas1,7300.69×
Nebraska1,4450.95×
New Mexico1,3030.85×
West Virginia1,2100.85×
Idaho1,1170.73×
New Hampshire1,0850.91×
Rhode Island1,0351.07×
South Dakota8811.25×
Maine8770.8×
Alaska8401.29×
Washington, District of Columbia6620.72×
Montana6130.73×
Delaware5780.69×
North Dakota4990.8×
Vermont4670.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gilbert Burns (fighter) audience
BrandAffinityCategory
Aaron Rodgers22.6×Sports
CarGurus14.46×Cars & Mobility
First aid kit50.23×Kids & Family
Autism Awareness19.03×Health
Capital One8×Business & Career
Google Maps7.54×Internet & Social Media
Tyson Fury50.66×Sports
Diabetes mellitus awareness12.48×Health
Luka Dončić19.67×Sports
Bruce Willis11.68×Movies & TV
Indeed.com6.05×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Circle K8.63×Shopping
Anthony Joshua15.34×Sports
Rob Gronkowski25.56×Sports
Charles Barkley21.83×Sports
Ronnie Coleman19.93×Sports
Margot Robbie10.42×Movies & TV
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gilbert Burns (fighter) audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Early Adopter MentalityPOWER1.48
Risk AppetiteTHRILL1.47
LGBTQ+ IdentityOPEN1.22
Social Media UsageJOY1.16
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Gilbert Burns (fighter)
CountryShare
United States62.6%
Brazil15.3%
United Kingdom10.6%

See Gilbert Burns (fighter) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Gilbert Burns (fighter) have in United States?

Gilbert Burns (fighter) has an estimated audience of 304,202 people in United States, concentrated in California and Florida.

What is the gender split and age of Gilbert Burns (fighter) fans?

7.1% of Gilbert Burns (fighter) fans are female, 92.9% are male, with an average age of 40.6 years.

Which brands do Gilbert Burns (fighter) fans like most?

Gilbert Burns (fighter) fans show strongest brand affinity for Aaron Rodgers (22.6×), CarGurus (14.46×), and First aid kit (50.23×) over the country average.

Where do Gilbert Burns (fighter) fans live in United States?

Gilbert Burns (fighter) fans in United States are most concentrated in California (reach 43,993), Florida (reach 28,711), and Texas (reach 25,707). These three regions account for the largest share of the active audience.

What other brands do Gilbert Burns (fighter) fans also like?

Beyond Gilbert Burns (fighter) itself, the audience over-indexes on CarGurus (14.46×), First aid kit (50.23×), Autism Awareness (19.03×), and Capital One (8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gilbert Burns (fighter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.