A-ha Audience in Germany
A-ha has an estimated audience of 231,143 people in Germany. 57.6% are female, 42.4% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rod Stewart, Tears for Fears, Eurythmics, Simply Red, Simple Minds.
The average A-ha fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rod Stewart, Tears for Fears, Eurythmics, with strongest over-indexing on Rod Stewart (38.82× the country average). Demographically, the A-ha audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of A-ha fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.6 |
| Estimated audience size | 231,143 |
Audience persona
The typical A-ha fan in Germany is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Rod Stewart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,293 | 0.95× |
| Bayern | 31,636 | 0.85× |
| Baden-Württemberg | 29,390 | 0.93× |
| Niedersachsen | 23,085 | 1.03× |
| Hessen | 16,208 | 0.92× |
| Berlin | 13,226 | 1.28× |
| Sachsen | 13,132 | 1.16× |
| Rheinland-Pfalz | 10,281 | 0.89× |
| Brandenburg | 8,758 | 1.22× |
| Schleswig-Holstein | 8,415 | 1.01× |
| Sachsen-Anhalt | 6,537 | 1.09× |
| Thüringen | 6,214 | 1.05× |
| Hamburg | 5,466 | 1.05× |
| Mecklenburg-Vorpommern | 3,655 | 0.83× |
| Saarland | 2,337 | 0.82× |
| Bremen | 1,794 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rod Stewart | 38.82× | Music & Radio |
| Tears for Fears | 81.69× | Music & Radio |
| Eurythmics | 78.97× | Music & Radio |
| Simply Red | 41.53× | Music & Radio |
| Simple Minds | 69.39× | Music & Radio |
| Alphaville (band) | 33.22× | Music & Radio |
| Kim Wilde | 34.42× | Music & Radio |
| Phil Collins | 14.43× | Music & Radio |
| Billy Idol | 27.18× | Music & Radio |
| Nits | 69.39× | Music & Radio |
| Soft Cell | 60.87× | Music & Radio |
| Peter Maffay | 10.28× | Music & Radio |
| Billy Joel | 24.22× | Music & Radio |
| Celine Dion | 11.42× | Music & Radio |
| Cyndi Lauper | 20.23× | Music & Radio |
| Yoko Ono | 20× | Music & Radio |
| Culture Club | 39.65× | Music & Radio |
| Modern Talking | 20× | Music & Radio |
| Germany | 2.7× | Travel & Leisure |
| OMD | 34.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.71 |
| Community Orientation | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.35 |
| Patriotism | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.22 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.1% |
| United States | 13.5% |
| Germany | 9.2% |
See A-ha audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does A-ha have in Germany?
A-ha has an estimated audience of 231,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of A-ha fans?
57.6% of A-ha fans are female, 42.4% are male, with an average age of 44.6 years.
Which brands do A-ha fans like most?
A-ha fans show strongest brand affinity for Rod Stewart (38.82×), Tears for Fears (81.69×), and Eurythmics (78.97×) over the country average.
Where do A-ha fans live in Germany?
A-ha fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,293), Bayern (reach 31,636), and Baden-Württemberg (reach 29,390). These three regions account for the largest share of the active audience.
What other brands do A-ha fans also like?
Beyond A-ha itself, the audience over-indexes on Tears for Fears (81.69×), Eurythmics (78.97×), Simply Red (41.53×), and Simple Minds (69.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for A-ha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.