A data profile of the people who buy, follow and care about A-ha in Brazil — modelled from more than twelve digital signal sources. A-ha has an estimated audience of 335,970 people in Brazil.
The average A-ha fan in Brazil is 43.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Cupcake, Nits, Quiz, with strongest over-indexing on Cupcake (4.1× the country average).
Demographically, the A-ha audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical A-ha fan in Brazil is more female, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Cupcake.
The key figures that characterise the A-ha profile in Brazil.
62.3% are female, 37.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.4 |
| Estimated audience size | 335,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 25% |
of the worldwide A-ha audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 14.1% |
| United States | 13.5% |
| Japan | 9.0% |
Where the A-ha audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~20K | 1.36× | |
| 02 | Rio Grande do Norte | ~7K | 1.29× | |
| 03 | Pará | ~10K | 1.25× | |
| 04 | Piauí | ~6K | 1.23× | |
| 05 | Rio de Janeiro | ~40K | 1.22× | |
| 06 | Paraíba | ~8K | 1.21× | |
| 07 | Amazonas | ~7K | 1.21× | |
| 08 | Minas Gerais | ~40K | 1.17× | |
| 09 | Sergipe | ~4K | 1.16× | |
| 10 | Alagoas | ~5K | 1.10× | |
| 11 | Federal District | ~6K | 1.06× | |
| 12 | Amapá | ~1K | 1.06× | |
| 13 | Ceará | ~10K | 1.01× | |
| 14 | Bahia | ~20K | 0.99× | |
| 15 | Roraima | <1K | 0.99× | |
| 16 | Maranhão | ~8K | 0.97× | |
| 17 | São Paulo | ~80K | 0.95× | |
| 18 | Espírito Santo | ~7K | 0.93× | |
| 19 | Rio Grande do Sul | ~20K | 0.92× | |
| 20 | Acre | ~1K | 0.91× | |
| 21 | Mato Grosso do Sul | ~4K | 0.86× | |
| 22 | Rondônia | ~2K | 0.83× | |
| 23 | Tocantins | ~2K | 0.83× | |
| 24 | Santa Catarina | ~10K | 0.80× | |
| 25 | Goiás | ~10K | 0.80× | |
| 26 | Paraná | ~10K | 0.71× | |
| 27 | Mato Grosso | ~4K | 0.69× |
The strongest cross-interests of the A-ha audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nits | Music & Radio | 11.90× | ||
| 02 | Simple Minds | Music & Radio | 11.90× | ||
| 03 | Talking Heads | Music & Radio | 10.60× | ||
| 04 | Duran Duran | Music & Radio | 7.35× | ||
| 05 | INXS | Music & Radio | 7.29× | ||
| 06 | Tears for Fears | Music & Radio | 6.18× | ||
| 07 | Depeche Mode | Music & Radio | 5.92× | ||
| 08 | Billy Idol | Music & Radio | 4.73× | ||
| 09 | Cyndi Lauper | Music & Radio | 4.40× | ||
| 10 | Cupcake | Food & Beverages | 4.10× | ||
| 11 | Roxette | Music & Radio | 3.77× | ||
| 12 | Bonnie Tyler | Music & Radio | 3.58× | ||
| 13 | Quiz | Games | 3.33× | ||
| 14 | Jon Bon Jovi | Music & Radio | 3.28× | ||
| 15 | Bee Gees | Music & Radio | 3.18× | ||
| 16 | Phil Collins | Music & Radio | 3.06× | ||
| 17 | Bryan Adams | Music & Radio | 2.76× | ||
| 18 | Jimmy Cliff | Music & Radio | 2.51× | ||
| 19 | Lionel Richie | Music & Radio | 2.50× | ||
| 20 | Rosario | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.21× | |
| Sustainability | BALANCE | 0.26× | |
| Luxury Orientation | PREMIUM | 0.27× |
A-ha has an estimated audience of 335,970 people in Brazil, concentrated in São Paulo and Minas Gerais.
62.3% of A-ha fans are female, 37.7% are male, with an average age of 43.4 years.
A-ha fans show strongest brand affinity for Cupcake (4.1×), Nits (11.9×), and Quiz (3.33×) over the country average.
A-ha fans in Brazil are most concentrated in São Paulo (reach ~80K), Minas Gerais (reach ~40K), and Rio de Janeiro (reach ~40K). These three regions account for the largest share of the active audience.
Beyond A-ha itself, the audience over-indexes on Nits (11.9×), Quiz (3.33×), Cyndi Lauper (4.4×), and Tears for Fears (6.18×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for A-ha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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