zoomus Audience in United States

zoomus has an estimated audience of 482,735 people in United States. 60.0% are female, 40.0% are male, average age 36.8. Top regions: California, New York, Florida. Top brand affinities: JIRA, Autism Awareness, Diabetes mellitus awareness, Microblogging, Wallace and Gromit.

The average zoomus fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include JIRA, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on JIRA (56.32× the country average). Demographically, the zoomus audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Field of study

Demographics of zoomus fans

Demographic split for zoomus audience in United States
MetricValue
Female60.0%
Male40.0%
Average age36.8
Estimated audience size482,735

Audience persona

The typical zoomus fan in United States is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for JIRA.

Top regions in United States

Top regions ranked by reach for zoomus in United States
RegionReachAffinity
California73,9051.39×
New York39,3261.46×
Florida38,9281.19×
Texas37,1080.89×
Illinois18,8731.17×
Massachusetts17,4911.84×
New Jersey16,6751.36×
Pennsylvania15,8930.98×
Georgia15,0841.01×
Michigan14,4701.15×
North Carolina13,7480.95×
Virginia13,6791.16×
Maryland13,1851.59×
Ohio11,2070.75×
Washington10,4211.08×
Arizona9,5690.97×
Colorado7,6341×
Tennessee7,1710.74×
Connecticut6,2251.29×
Oregon6,0511.09×
Minnesota5,9740.86×
Missouri5,8940.76×
South Carolina5,5810.77×
Wisconsin5,4420.75×
Indiana5,2510.6×
Utah4,9051.13×
Alabama4,8240.72×
Louisiana4,5980.74×
Kentucky4,1440.68×
Kansas3,7510.99×
Oklahoma3,6620.68×
Nevada3,4680.74×
Arkansas3,4260.86×
Iowa3,1760.8×
Hawaii2,9301.41×
Idaho2,4901.03×
Mississippi2,4830.62×
Maine2,4011.39×
New Mexico2,3710.98×
Rhode Island2,2411.46×
Washington, District of Columbia2,2051.52×
Nebraska1,9320.8×
New Hampshire1,8740.99×
Montana1,6691.25×
Delaware1,3351×
West Virginia1,0360.46×
Vermont9741.15×
Alaska8420.82×
South Dakota7860.7×
North Dakota5770.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for zoomus audience
BrandAffinityCategory
JIRA56.32×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Wallace and Gromit36.99×Movies & TV
Singer-songwriter5.51×Music & Radio
The Smiths20.87×Music & Radio
Spartan race14.52×Sports
Income tax13.19×Business & Career
Planet Fitness4.17×Sports
Rosie O'Donnell15.91×Movies & TV
Kia Sportage17.22×Cars & Mobility
Nip/Tuck27.6×Movies & TV
Christopher Walken12.22×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Tony Danza18.36×Movies & TV
David Harbour7.31×Movies & TV
Tropic Thunder12.21×Movies & TV
Dakota Fanning6.69×Movies & TV
Superman1.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by zoomus audience
TraitClusterScore
PatriotismCONSERVATISM2.15
Design AffinityPREMIUM1.33
Early Adopter MentalityPOWER1.32
TravellingTHRILL1.28
SustainabilityBALANCE1.25
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for zoomus
CountryShare
United States38.0%
Japan13.6%
Brazil8.1%

See zoomus audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does zoomus have in United States?

zoomus has an estimated audience of 482,735 people in United States, concentrated in California and New York.

What is the gender split and age of zoomus fans?

60.0% of zoomus fans are female, 40.0% are male, with an average age of 36.8 years.

Which brands do zoomus fans like most?

zoomus fans show strongest brand affinity for JIRA (56.32×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do zoomus fans live in United States?

zoomus fans in United States are most concentrated in California (reach 73,905), New York (reach 39,326), and Florida (reach 38,928). These three regions account for the largest share of the active audience.

What other brands do zoomus fans also like?

Beyond zoomus itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Wallace and Gromit (36.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for zoomus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.