Rascasse Audience Intelligence

zoomus Target Market in United States

A data profile of the people who buy, follow and care about zoomus in United States — modelled from more than twelve digital signal sources. zoomus has an estimated audience of 434,759 people in United States.

#4108among Brand in United States#2449in Business & Career

The average zoomus fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Charlie's Angels, The Smiths, Wallace and Gromit, with strongest over-indexing on Charlie's Angels (72.82× the country average).

Demographically, the zoomus audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical zoomus fan in United States is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Charlie's Angels.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the zoomus profile in United States.

Audience size
435K
in United States
Gender
60.0%♀
40.0% male
Age
36.8
average years
Country rank
#39707
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of zoomus

60.0% are female, 40.0% are male, average age 36.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for zoomus audience in United States
MetricValue
Female60.0%
Male40.0%
Average age36.8
Estimated audience size434,759
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the zoomus audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

34.1%

of the worldwide zoomus audience comes from United States.

Worldwide audience distribution share by country for zoomus
CountryShare
United States34.1%
Japan13.7%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the zoomus audience in United States is strongest.

Fig. 05

Top regions by affinity

zoomus customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K1.67×
02Michigan~20K1.51×
03New York~40K1.44×
04Maryland~10K1.44×
05Utah~6K1.37×
06Washington, District of Columbia~2K1.32×
07New Jersey~20K1.31×
08California~70K1.30×
09Hawaii~3K1.30×
10Maine~2K1.25×
11Connecticut~6K1.21×
12Florida~40K1.18×
13New Hampshire~2K1.18×
14Montana~2K1.16×
15Delaware~2K1.15×
16Idaho~3K1.08×
17Vermont<1K1.08×
18Oregon~6K1.06×
19Rhode Island~2K1.05×
20Virginia~10K1.02×
21Illinois~20K1.00×
22Pennsylvania~20K0.99×
23Washington~10K0.99×
24Nebraska~2K0.96×
25Colorado~7K0.93×
26Alaska<1K0.93×
27Minnesota~6K0.92×
28Kansas~4K0.92×
29North Carolina~10K0.91×
30Arkansas~4K0.91×
31New Mexico~2K0.89×
32Iowa~3K0.88×
33Georgia~10K0.87×
34Arizona~9K0.87×
35South Carolina~6K0.84×
36Alabama~6K0.82×
37Oklahoma~4K0.82×
38South Dakota<1K0.82×
39Texas~30K0.81×
40Missouri~6K0.81×
41North Dakota<1K0.81×
42Wisconsin~6K0.78×
43Nevada~4K0.78×
44Kentucky~5K0.77×
45Louisiana~5K0.75×
46West Virginia~2K0.75×
47Mississippi~3K0.73×
48Tennessee~7K0.71×
49Ohio~10K0.70×
50Indiana~6K0.64×
Fig. 06

Affinity by region

Affinity by region — zoomus, United States
0.64×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the zoomus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for zoomus audience
#·InterestCategoryAffinity×
01Charlie's AngelsMovies & TV72.82×
02Wallace and GromitMovies & TV54.31×
03The SmithsMusic & Radio51.34×
04JIRATechnology & Electronics50.90×
05Nip/TuckMovies & TV24.29×
06Rosie O'DonnellMovies & TV20.00×
07Michelle PfeifferMovies & TV15.67×
08Tony DanzaMovies & TV13.85×
09Spartan raceSports13.58×
10Seth GreenMovies & TV13.47×
11Christopher WalkenMovies & TV12.59×
12Sunglass HutFashion & Accessoires10.09×
13Mad MenMovies & TV9.88×
14Alexander SkarsgårdMovies & TV7.53×
15David HarbourMovies & TV6.83×
16Ethan HawkeMovies & TV6.53×
17UdemyBusiness & Career6.49×
18Dakota FanningMovies & TV5.79×
19Robert RedfordMovies & TV3.78×
20FedExBusiness & Career2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the zoomus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by zoomus audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.90×
Convenience OrientationPREMIUM1.56×
Family OrientationCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by zoomus audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
DIY MentalityTHRILL0.86×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is zoomus's target market in United States?

zoomus's target market in United States covers an estimated 434,759 people, concentrated in California and New York.

02

What is the gender split and age of zoomus customers?

60.0% of the zoomus audience are female, 40.0% are male, with an average age of 36.8 years.

03

Which brands do zoomus fans like most?

zoomus fans show strongest brand affinity for Charlie's Angels (72.82×), The Smiths (51.34×), and Wallace and Gromit (54.31×) over the country average.

04

Where do zoomus fans live in United States?

zoomus fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do zoomus fans also like?

Beyond zoomus itself, the audience over-indexes on The Smiths (51.34×), Wallace and Gromit (54.31×), JIRA (50.9×), and Michelle Pfeiffer (15.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See zoomus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for zoomus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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