Artificial turf Audience in Germany
Artificial turf has an estimated audience of 459,865 people in Germany. 50.7% are female, 49.3% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Georges St-Pierre, Dune, Robin Williams, Dolph Lundgren, Castorama.
The average Artificial turf fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Georges St-Pierre, Dune, Robin Williams, with strongest over-indexing on Georges St-Pierre (42.34× the country average). Demographically, the Artificial turf audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Artificial turf fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.5 |
| Estimated audience size | 459,865 |
Audience persona
The typical Artificial turf fan in Germany is balanced, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Georges St-Pierre.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,372 | 1.37× |
| Baden-Württemberg | 68,518 | 1.09× |
| Bayern | 68,353 | 0.92× |
| Niedersachsen | 46,963 | 1.05× |
| Hessen | 34,418 | 0.98× |
| Rheinland-Pfalz | 31,345 | 1.36× |
| Sachsen | 22,336 | 0.99× |
| Brandenburg | 17,565 | 1.23× |
| Berlin | 15,461 | 0.75× |
| Sachsen-Anhalt | 13,826 | 1.16× |
| Schleswig-Holstein | 13,410 | 0.81× |
| Thüringen | 11,511 | 0.98× |
| Mecklenburg-Vorpommern | 7,785 | 0.89× |
| Hamburg | 7,228 | 0.7× |
| Saarland | 6,501 | 1.15× |
| Bremen | 2,596 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Georges St-Pierre | 42.34× | Sports |
| Dune | 11.31× | Movies & TV |
| Robin Williams | 13.81× | Movies & TV |
| Dolph Lundgren | 20× | Movies & TV |
| Castorama | 21.27× | Shopping |
| Cif | 54.8× | Home & Garden |
| Houseplant | 4.64× | Home & Garden |
| Neil Patrick Harris | 20× | Movies & TV |
| Garden furniture | 4.48× | Home & Garden |
| Obi (store) | 2.24× | Shopping |
| Tagesschau | 2× | Movies & TV |
| Germany national football team | 3.78× | Sports |
| Jason Momoa | 5.54× | Movies & TV |
| ICloud | 4.83× | Technology & Electronics |
| Ornamental plant | 3.36× | Home & Garden |
| Yandex | 7.51× | Technology & Electronics |
| Casino | 5.06× | Games |
| Thermostat | 17.6× | Home & Garden |
| Transfermarkt | 2.34× | Sports |
| Zach Galifianakis | 16.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.3 |
| Community Orientation | OPEN | 1.28 |
| Convenience Orientation | PREMIUM | 1.27 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 17.1% |
| Australia | 5.3% |
See Artificial turf audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Artificial turf have in Germany?
Artificial turf has an estimated audience of 459,865 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Artificial turf fans?
50.7% of Artificial turf fans are female, 49.3% are male, with an average age of 41.5 years.
Which brands do Artificial turf fans like most?
Artificial turf fans show strongest brand affinity for Georges St-Pierre (42.34×), Dune (11.31×), and Robin Williams (13.81×) over the country average.
Where do Artificial turf fans live in Germany?
Artificial turf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,372), Baden-Württemberg (reach 68,518), and Bayern (reach 68,353). These three regions account for the largest share of the active audience.
What other brands do Artificial turf fans also like?
Beyond Artificial turf itself, the audience over-indexes on Dune (11.31×), Robin Williams (13.81×), Dolph Lundgren (20×), and Castorama (21.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Artificial turf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.