Artificial turf Audience in United States

Artificial turf has an estimated audience of 3,052,624 people in United States. 46.8% are female, 53.2% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Go Ape, MSN, Pergola.

The average Artificial turf fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Go Ape, with strongest over-indexing on Planet Fitness (3.32× the country average). Demographically, the Artificial turf audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Artificial turf fans

Demographic split for Artificial turf audience in United States
MetricValue
Female46.8%
Male53.2%
Average age43.7
Estimated audience size3,052,624

Audience persona

The typical Artificial turf fan in United States is balanced, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Artificial turf in United States
RegionReachAffinity
California569,5441.7×
Texas396,8141.51×
Florida345,3961.67×
Arizona150,6082.42×
Colorado118,6502.47×
Georgia117,3061.25×
New York107,9860.63×
North Carolina93,5371.02×
New Jersey90,0301.16×
South Carolina68,4341.49×
Nevada67,4992.29×
Pennsylvania66,5020.65×
Washington64,3721.05×
Tennessee62,4531.02×
Illinois62,2950.61×
Ohio58,6250.62×
Utah56,2502.06×
Virginia49,9480.67×
Michigan47,0790.59×
Oregon45,7151.31×
Louisiana41,5591.06×
Alabama40,0440.94×
Indiana39,1200.7×
Missouri37,9800.77×
Massachusetts37,5820.62×
Oklahoma34,6821.02×
New Mexico31,1382.03×
Minnesota30,8670.71×
Maryland30,3530.58×
Kentucky26,4640.69×
Wisconsin25,8880.56×
Kansas24,7561.03×
Idaho23,4991.53×
Arkansas22,4460.89×
Mississippi20,7180.82×
Iowa17,1920.68×
Connecticut16,7190.55×
Nebraska12,6220.82×
Hawaii8,6480.66×
New Hampshire8,1630.68×
West Virginia7,8220.55×
Montana7,7120.91×
Rhode Island7,3020.75×
Maine6,2190.57×
South Dakota5,8210.82×
Wyoming5,4841.21×
Washington, District of Columbia5,4190.59×
Delaware4,9040.58×
North Dakota4,3600.7×
Vermont2,4480.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Artificial turf audience
BrandAffinityCategory
Planet Fitness3.32×Sports
Diaper bag4.84×Kids & Family
Go Ape51.76×Travel & Leisure
MSN2.71×News
Pergola5.44×Home & Garden
Hobby Lobby2.2×Home & Garden
Great Clips3.31×Beauty & Wellness
Staples (Canada)2.83×Business & Career
Golf Channel3.22×Sports
TAP Portugal25.22×Travel & Leisure
Nature1.55×Home & Garden
Lumber3.47×Home & Garden
Jack Black5.73×Movies & TV
Carpentry2.82×Home & Garden
Aubrey Plaza5.64×Movies & TV
Largemouth bass4.62×Food & Beverages
Multi-tool3.98×Home & Garden
Aldi1.78×Shopping
Farmhouse2.98×Travel & Leisure
Buffalo Bills2.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Artificial turf audience
TraitClusterScore
Price SensitivityPREMIUM1.88
Quality AwarenessPREMIUM1.73
Design AffinityPREMIUM1.28
DIY MentalityTHRILL1.23
Urban LifestyleOPEN1.22
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Artificial turf
CountryShare
United States23.0%
United Kingdom17.1%
Australia5.3%

See Artificial turf audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Artificial turf have in United States?

Artificial turf has an estimated audience of 3,052,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Artificial turf fans?

46.8% of Artificial turf fans are female, 53.2% are male, with an average age of 43.7 years.

Which brands do Artificial turf fans like most?

Artificial turf fans show strongest brand affinity for Planet Fitness (3.32×), Diaper bag (4.84×), and Go Ape (51.76×) over the country average.

Where do Artificial turf fans live in United States?

Artificial turf fans in United States are most concentrated in California (reach 569,544), Texas (reach 396,814), and Florida (reach 345,396). These three regions account for the largest share of the active audience.

What other brands do Artificial turf fans also like?

Beyond Artificial turf itself, the audience over-indexes on Diaper bag (4.84×), Go Ape (51.76×), MSN (2.71×), and Pergola (5.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Artificial turf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.