Rascasse Audience Intelligence

Artificial turf Audience in United States

A data profile of the people who buy, follow and care about Artificial turf in United States — modelled from more than twelve digital signal sources. Artificial turf has an estimated audience of 3,052,624 people in United States.

#5063among Topic in United States#899in Sports

The average Artificial turf fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Go Ape, Pergola, Planet Fitness, with strongest over-indexing on Go Ape (36.55× the country average).

Demographically, the Artificial turf audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Artificial turf fan in United States is balanced, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Go Ape.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artificial turf profile in United States.

Audience size
3.1M
in United States
Gender
46.8%♀
53.2% male
Age
43.7
average years
Country rank
#10147
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artificial turf fans

46.8% are female, 53.2% are male, average age 43.7.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Artificial turf audience in United States
MetricValue
Female46.8%
Male53.2%
Average age43.7
Estimated audience size3,052,624
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Artificial turf audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Artificial turf audience comes from United States.

Worldwide audience distribution share by country for Artificial turf
CountryShare
United States23.0%
United Kingdom17.1%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artificial turf audience in United States is strongest.

Fig. 05

Top regions by affinity

Artificial turf fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K2.42×
02Arizona~100K2.36×
03Nevada~60K2.16×
04Utah~60K2.08×
05New Mexico~30K1.92×
06Florida~300K1.67×
07California~500K1.58×
08Idaho~20K1.47×
09South Carolina~60K1.39×
10Texas~400K1.36×
11Oregon~50K1.29×
12Wyoming~6K1.26×
13Georgia~100K1.13×
14Kansas~30K1.08×
15Washington~70K1.07×
16Louisiana~40K1.02×
17Oklahoma~30K1.00×
18Tennessee~60K0.99×
19North Carolina~90K0.98×
20New Jersey~80K0.97×
21Alabama~40K0.96×
22Montana~8K0.96×
23South Dakota~7K0.96×
24Arkansas~20K0.93×
25Nebraska~10K0.90×
26Mississippi~20K0.88×
27North Dakota~5K0.86×
28Rhode Island~8K0.85×
29Hawaii~10K0.84×
30Iowa~20K0.83×
31Alaska~5K0.83×
32Delaware~7K0.80×
33New Hampshire~9K0.79×
34Missouri~40K0.77×
35Maine~8K0.76×
36Washington, District of Columbia~7K0.76×
37Kentucky~30K0.75×
38West Virginia~10K0.75×
39Minnesota~30K0.73×
40Indiana~40K0.72×
41Virginia~50K0.71×
42Pennsylvania~70K0.66×
43Connecticut~20K0.66×
44Massachusetts~40K0.65×
45Wisconsin~30K0.64×
46Ohio~60K0.63×
47Michigan~50K0.63×
48Maryland~30K0.63×
49Illinois~60K0.62×
50New York~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Artificial turf, United States
0.60×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artificial turf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artificial turf audience
#·InterestCategoryAffinity×
01Go ApeTravel & Leisure36.55×
02Syracuse Orange men's basketballSports12.53×
03Buffalo SabresSports4.63×
04PergolaHome & Garden4.58×
05FertilizerHome & Garden3.32×
06Masters TournamentSports3.00×
07Twin PeaksMovies & TV2.92×
08Residential areaHome & Garden2.64×
09Home automationTechnology & Electronics2.48×
10Lawn mowerHome & Garden2.37×
11Diaper bagKids & Family2.35×
12Renewable energyBusiness & Career2.29×
13Solar energyHome & Garden1.98×
14Planet FitnessSports1.87×
15CabinetryHome & Garden1.83×
16InnovationBusiness & Career1.76×
17Real propertyHome & Garden1.73×
18Home AppliancesHome & Garden1.61×
19Mortgage loansBusiness & Career1.58×
20MenardsHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artificial turf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artificial turf audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.98×
Quality AwarenessPREMIUM1.76×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artificial turf audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
TraditionCONSERVATISM0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artificial turf have in United States?

Artificial turf has an estimated audience of 3,052,624 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Artificial turf fans?

46.8% of Artificial turf fans are female, 53.2% are male, with an average age of 43.7 years.

03

Which brands do Artificial turf fans like most?

Artificial turf fans show strongest brand affinity for Go Ape (36.55×), Pergola (4.58×), and Planet Fitness (1.87×) over the country average.

04

Where do Artificial turf fans live in United States?

Artificial turf fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Artificial turf fans also like?

Beyond Artificial turf itself, the audience over-indexes on Pergola (4.58×), Planet Fitness (1.87×), Masters Tournament (3×), and Syracuse Orange men's basketball (12.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Artificial turf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Artificial turf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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