A data profile of the people who buy, follow and care about Made in France in France — modelled from more than twelve digital signal sources. Made in France has an estimated audience of 4,036,179 people in France.
The average Made in France fan in France is 40.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Grand Est, Auvergne-Rhône-Alpes.
Top brand affinities include Primark, vertbaudet, Maisons du Monde, with strongest over-indexing on Primark (1.5× the country average).
Demographically, the Made in France audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Made in France fan in France is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Primark.
The key figures that characterise the Made in France profile in France.
63.7% are female, 36.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.8 |
| Estimated audience size | 4,036,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
Where the Made in France audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~700K | 2.04× | |
| 02 | Île-de-France | ~1M | 1.36× | |
| 03 | Normandy | ~200K | 1.05× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.02× | |
| 05 | Pays de la Loire | ~200K | 1.00× | |
| 06 | Provence-Alpes-Côte d'Azur | ~300K | 0.94× | |
| 07 | Occitanie | ~300K | 0.93× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 09 | Nouvelle-Aquitaine | ~300K | 0.87× | |
| 10 | Hauts-de-France | ~300K | 0.86× | |
| 11 | Centre-Val de Loire | ~100K | 0.86× | |
| 12 | Corsica | ~20K | 0.83× | |
| 13 | Brittany | ~200K | 0.81× |
The strongest cross-interests of the Made in France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smallable | Beauty & Wellness | 2.06× | ||
| 02 | Princesse tam.tam | Fashion & Accessoires | 1.95× | ||
| 03 | Sessùn | Fashion & Accessoires | 1.93× | ||
| 04 | Pimkie | Shopping | 1.92× | ||
| 05 | sandro | Fashion & Accessoires | 1.92× | ||
| 06 | Child development | Business & Career | 1.86× | ||
| 07 | Calzedonia | Fashion & Accessoires | 1.79× | ||
| 08 | Claudie Pierlot | Fashion & Accessoires | 1.75× | ||
| 09 | Vanessa Bruno | Fashion & Accessoires | 1.72× | ||
| 10 | Day care | Health | 1.64× | ||
| 11 | Cyril Lignac | Food & Beverages | 1.63× | ||
| 12 | vertbaudet | Fashion & Accessoires | 1.61× | ||
| 13 | Maisons du Monde | Home & Garden | 1.60× | ||
| 14 | Sun tanning | Beauty & Wellness | 1.58× | ||
| 15 | Decoration | Home & Garden | 1.55× | ||
| 16 | Comptoir des Cotonniers | Fashion & Accessoires | 1.54× | ||
| 17 | Stradivarius | Shopping | 1.53× | ||
| 18 | Clarins | Beauty & Wellness | 1.53× | ||
| 19 | Primark | Shopping | 1.50× | ||
| 20 | Roche Bobois | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.14× | |
| Individualism | JOY | 1.10× | |
| Mindfulness | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.83× | |
| Career Orientation | POWER | 0.83× |
Made in France has an estimated audience of 4,036,179 people in France, concentrated in Île-de-France and Grand Est.
63.7% of Made in France fans are female, 36.3% are male, with an average age of 40.8 years.
Made in France fans show strongest brand affinity for Primark (1.5×), vertbaudet (1.61×), and Maisons du Monde (1.6×) over the country average.
Made in France fans in France are most concentrated in Île-de-France (reach ~1M), Grand Est (reach ~700K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Made in France itself, the audience over-indexes on vertbaudet (1.61×), Maisons du Monde (1.6×), Decoration (1.55×), and Pimkie (1.92×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Made in France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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