A data profile of the people who buy, follow and care about Sun tanning in France — modelled from more than twelve digital signal sources. Sun tanning has an estimated audience of 2,469,658 people in France.
The average Sun tanning fan in France is 41.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Centre-Val de Loire, Auvergne-Rhône-Alpes.
Top brand affinities include One-piece swimsuit, Hair dryer, Hairbrush, with strongest over-indexing on One-piece swimsuit (13.54× the country average).
Demographically, the Sun tanning audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sun tanning fan in France is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for One-piece swimsuit.
The key figures that characterise the Sun tanning profile in France.
77.1% are female, 22.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 41.0 |
| Estimated audience size | 2,469,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Sun tanning audience comes from France.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 8.2% |
| Italy | 7.3% |
Where the Sun tanning audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~300K | 2.93× | |
| 02 | Corsica | ~10K | 1.03× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 04 | Normandy | ~100K | 0.96× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 0.95× | |
| 06 | Brittany | ~100K | 0.95× | |
| 07 | Pays de la Loire | ~100K | 0.94× | |
| 08 | Grand Est | ~200K | 0.93× | |
| 09 | Hauts-de-France | ~200K | 0.92× | |
| 10 | Occitanie | ~200K | 0.92× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.91× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.89× | |
| 13 | Île-de-France | ~400K | 0.84× |
The strongest cross-interests of the Sun tanning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One-piece swimsuit | Fashion & Accessoires | 13.54× | ||
| 02 | Sunless tanning | Beauty & Wellness | 11.98× | ||
| 03 | Hairbrush | Beauty & Wellness | 10.03× | ||
| 04 | Sunlight | Home & Garden | 9.34× | ||
| 05 | Hair dryer | Beauty & Wellness | 9.17× | ||
| 06 | High-intensity interval training | Sports | 8.79× | ||
| 07 | Artificial nails | Beauty & Wellness | 6.58× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 6.55× | ||
| 09 | Hair iron | Beauty & Wellness | 6.17× | ||
| 10 | Baby boomers | Kids & Family | 5.33× | ||
| 11 | Panties | Fashion & Accessoires | 4.55× | ||
| 12 | Swimsuit | Fashion & Accessoires | 3.97× | ||
| 13 | Etam | Fashion & Accessoires | 2.38× | ||
| 14 | Physical fitness | Sports | 1.85× | ||
| 15 | Sports | Sports | 1.78× | ||
| 16 | Food | Food & Beverages | 1.68× | ||
| 17 | Music | Business & Career | 1.66× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.63× | ||
| 19 | Beauty | Beauty & Wellness | 1.53× | ||
| 20 | France | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.97× | |
| Design Affinity | PREMIUM | 1.65× | |
| Luxury Orientation | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Spirituality | BALANCE | 1.02× | |
| DIY Mentality | THRILL | 1.10× |
Sun tanning has an estimated audience of 2,469,658 people in France, concentrated in Île-de-France and Centre-Val de Loire.
77.1% of Sun tanning fans are female, 22.9% are male, with an average age of 41.0 years.
Sun tanning fans show strongest brand affinity for One-piece swimsuit (13.54×), Hair dryer (9.17×), and Hairbrush (10.03×) over the country average.
Sun tanning fans in France are most concentrated in Île-de-France (reach ~400K), Centre-Val de Loire (reach ~300K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sun tanning itself, the audience over-indexes on Hair dryer (9.17×), Hairbrush (10.03×), Eyelash extensions (6.55×), and Artificial nails (6.58×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sun tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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