A data profile of the people who buy, follow and care about Sun tanning in United Kingdom — modelled from more than twelve digital signal sources. Sun tanning has an estimated audience of 3,065,766 people in United Kingdom.
The average Sun tanning fan in United Kingdom is 42.2 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, East of England.
Top brand affinities include Sunless tanning, Matalan, Female bodybuilding, with strongest over-indexing on Sunless tanning (6.25× the country average).
Demographically, the Sun tanning audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sun tanning fan in United Kingdom is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Sunless tanning.
The key figures that characterise the Sun tanning profile in United Kingdom.
81.9% are female, 18.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 42.2 |
| Estimated audience size | 3,065,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Sun tanning audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 8.2% |
| Italy | 7.3% |
Where the Sun tanning audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.63× | |
| 02 | North East | ~200K | 1.41× | |
| 03 | Scotland | ~400K | 1.31× | |
| 04 | Wales | ~200K | 1.13× | |
| 05 | Northern Ireland | ~100K | 1.13× | |
| 06 | East of England | ~300K | 0.90× | |
| 07 | Yorkshire and the Humber | ~200K | 0.87× | |
| 08 | East Midlands | ~200K | 0.83× | |
| 09 | South West | ~200K | 0.80× | |
| 10 | North West | ~200K | 0.75× | |
| 11 | South East | ~300K | 0.69× |
The strongest cross-interests of the Sun tanning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One-piece swimsuit | Fashion & Accessoires | 6.50× | ||
| 02 | Tanning bed | Beauty & Wellness | 6.47× | ||
| 03 | Sunless tanning | Beauty & Wellness | 6.25× | ||
| 04 | Female bodybuilding | Sports | 5.42× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 3.08× | ||
| 06 | Swimsuit | Fashion & Accessoires | 2.92× | ||
| 07 | Eyebrow | Beauty & Wellness | 2.66× | ||
| 08 | Eyelash | Beauty & Wellness | 2.64× | ||
| 09 | Facial | Beauty & Wellness | 2.53× | ||
| 10 | Katie Price | Fashion & Accessoires | 2.14× | ||
| 11 | New Look | Fashion & Accessoires | 2.10× | ||
| 12 | Matalan | Shopping | 2.06× | ||
| 13 | Superdrug | Shopping | 2.00× | ||
| 14 | Skin care | Beauty & Wellness | 1.92× | ||
| 15 | River Island | Fashion & Accessoires | 1.88× | ||
| 16 | Primark | Shopping | 1.77× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.68× | ||
| 18 | Home Bargains | Shopping | 1.64× | ||
| 19 | Health & wellness | Health | 1.55× | ||
| 20 | Very (online retailer) | Website / Newspaper / Magazine | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.45× | |
| Creativity | OPEN | 1.31× | |
| Design Affinity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Career Orientation | POWER | 0.83× |
Sun tanning has an estimated audience of 3,065,766 people in United Kingdom, concentrated in Scotland and South East.
81.9% of Sun tanning fans are female, 18.1% are male, with an average age of 42.2 years.
Sun tanning fans show strongest brand affinity for Sunless tanning (6.25×), Matalan (2.06×), and Female bodybuilding (5.42×) over the country average.
Sun tanning fans in United Kingdom are most concentrated in Scotland (reach ~400K), South East (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sun tanning itself, the audience over-indexes on Matalan (2.06×), Female bodybuilding (5.42×), Tanning bed (6.47×), and Superdrug (2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sun tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.