Talisman Audience in Germany
A data profile of the people who buy, follow and care about Talisman in Germany — modelled from more than twelve digital signal sources. Talisman has an estimated audience of 246,945 people in Germany.
The average Talisman fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include State school, Cervical vertebrae, Harrison Ford, with strongest over-indexing on State school (49.62× the country average).
Demographically, the Talisman audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Talisman fan in Germany is more female, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for State school.
At a glance
The key figures that characterise the Talisman profile in Germany.
Search interest · 12-month trend
Demographics of Talisman fans
70.4% are female, 29.6% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 41.4 |
| Estimated audience size | 246,945 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Talisman audience comes from Germany.
| Country | Share |
|---|---|
| Thailand | 14.8% |
| Malaysia | 12.5% |
| Japan | 7.5% |
Geography
Where the Talisman audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~10K | 1.30× | |
| 02 | Hessen | ~20K | 1.24× | |
| 03 | Hamburg | ~7K | 1.17× | |
| 04 | Saarland | ~3K | 1.05× | |
| 05 | Rheinland-Pfalz | ~10K | 1.00× | |
| 06 | Bremen | ~2K | 1.00× | |
| 07 | Nordrhein-Westfalen | ~50K | 0.99× | |
| 08 | Baden-Württemberg | ~30K | 0.98× | |
| 09 | Niedersachsen | ~20K | 0.98× | |
| 10 | Schleswig-Holstein | ~9K | 0.98× | |
| 11 | Sachsen | ~10K | 0.93× | |
| 12 | Thüringen | ~6K | 0.93× | |
| 13 | Bayern | ~40K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.91× | |
| 15 | Brandenburg | ~7K | 0.89× | |
| 16 | Sachsen-Anhalt | ~5K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Talisman audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cervical vertebrae | Health | 59.57× | ||
| 02 | State school | Kids & Family | 49.62× | ||
| 03 | Convenience store | Food & Beverages | 20.00× | ||
| 04 | David Lynch | Movies & TV | 20.00× | ||
| 05 | Feng shui | Health | 20.00× | ||
| 06 | Gangs of New York | Movies & TV | 20.00× | ||
| 07 | The Departed | Movies & TV | 19.11× | ||
| 08 | Harrison Ford | Movies & TV | 18.63× | ||
| 09 | Whoopi Goldberg | Movies & TV | 14.53× | ||
| 10 | BMW 4 Series | Cars & Mobility | 14.44× | ||
| 11 | Sapphire | Fashion & Accessoires | 14.08× | ||
| 12 | Chandelier | Home & Garden | 13.95× | ||
| 13 | General practitioner | Health | 13.75× | ||
| 14 | James Marsden | Movies & TV | 11.95× | ||
| 15 | Crystal healing | Health | 10.60× | ||
| 16 | Love & Sex | Kids & Family | 9.93× | ||
| 17 | Robert De Niro | Movies & TV | 9.02× | ||
| 18 | Horoscope | Health | 8.13× | ||
| 19 | Mission: Impossible | Movies & TV | 4.66× | ||
| 20 | Tagesschau | Movies & TV | 1.60× |
Personality of the Talisman audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 4.22× | |
| Quality Awareness | PREMIUM | 2.65× | |
| Mindfulness | BALANCE | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.88× |
Frequently asked questions
How many fans does Talisman have in Germany?
Talisman has an estimated audience of 246,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Talisman fans?
70.4% of Talisman fans are female, 29.6% are male, with an average age of 41.4 years.
Which brands do Talisman fans like most?
Talisman fans show strongest brand affinity for State school (49.62×), Cervical vertebrae (59.57×), and Harrison Ford (18.63×) over the country average.
Where do Talisman fans live in Germany?
Talisman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Talisman fans also like?
Beyond Talisman itself, the audience over-indexes on Cervical vertebrae (59.57×), Harrison Ford (18.63×), Love & Sex (9.93×), and Convenience store (20×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Talisman audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Talisman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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