Talisman Audience in Germany
Talisman has an estimated audience of 246,945 people in Germany. 70.4% are female, 29.6% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Enzkreis, Rossmann, Scots Guards, Cachorros, Solo climbing.
The average Talisman fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Enzkreis, Rossmann, Scots Guards, with strongest over-indexing on Enzkreis (70.68× the country average). Demographically, the Talisman audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Mind
Demographics of Talisman fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 41.4 |
| Estimated audience size | 246,945 |
Audience persona
The typical Talisman fan in Germany is more female, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,787 | 1.01× |
| Bayern | 38,004 | 0.96× |
| Baden-Württemberg | 33,639 | 1× |
| Hessen | 24,047 | 1.28× |
| Niedersachsen | 23,578 | 0.98× |
| Berlin | 15,537 | 1.41× |
| Rheinland-Pfalz | 12,622 | 1.02× |
| Sachsen | 11,258 | 0.93× |
| Schleswig-Holstein | 8,733 | 0.98× |
| Hamburg | 6,808 | 1.22× |
| Brandenburg | 6,552 | 0.86× |
| Sachsen-Anhalt | 5,150 | 0.8× |
| Thüringen | 5,089 | 0.81× |
| Mecklenburg-Vorpommern | 4,131 | 0.88× |
| Saarland | 2,679 | 0.88× |
| Bremen | 2,088 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 70.68× | Travel & Leisure |
| Rossmann | 2.5× | Shopping |
| Scots Guards | 104.17× | Politics & Society |
| Cachorros | 12.76× | Pets & Animals |
| Solo climbing | 4.5× | Sports |
| Tara Jarmon | 16.08× | Fashion & Accessoires |
| Jack White | 2.02× | Movies & TV |
| Mothercare | 1.64× | Kids & Family |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Loincloth | 2.21× | Fashion & Accessoires |
| Home Delivery | 1.87× | Food & Beverages |
| Jersey (fabric) | 3.37× | Fashion & Accessoires |
| Isola 2000 | 13.06× | Travel & Leisure |
| Business English | 1.61× | Business & Career |
| Samanyolu Haber | 2.52× | Movies & TV |
| Fairy godmother | 11.79× | Literature |
| Gov.uk | 2.97× | Politics & Society |
| Equinix | 5× | Business & Career |
| Stamp collecting | 2.57× | Home & Garden |
| Car of the Year | 14.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.58 |
| Convenience Orientation | PREMIUM | 2.36 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Indulgence | JOY | 1.61 |
| Pet Ownership | JOY | 1.59 |
| Mindfulness | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 14.8% |
| Malaysia | 12.6% |
| Japan | 7.5% |
See Talisman audiences in other countries
More Mind audiences in Germany
- Romance (love) (2,563,636)
- Karma (1,183,416)
- Shapeshifting (51,330)
Frequently asked questions
How many fans does Talisman have in Germany?
Talisman has an estimated audience of 246,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Talisman fans?
70.4% of Talisman fans are female, 29.6% are male, with an average age of 41.4 years.
Which brands do Talisman fans like most?
Talisman fans show strongest brand affinity for Enzkreis (70.68×), Rossmann (2.5×), and Scots Guards (104.17×) over the country average.
Where do Talisman fans live in Germany?
Talisman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,787), Bayern (reach 38,004), and Baden-Württemberg (reach 33,639). These three regions account for the largest share of the active audience.
What other brands do Talisman fans also like?
Beyond Talisman itself, the audience over-indexes on Rossmann (2.5×), Scots Guards (104.17×), Cachorros (12.76×), and Solo climbing (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Talisman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.