Karma Audience in Germany
Karma has an estimated audience of 1,183,415 people in Germany. 68.1% are female, 31.9% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Home Office, Time (magazine), Samanyolu Haber.
The average Karma fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (2.08× the country average). Demographically, the Karma audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Mind
Demographics of Karma fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 38.7 |
| Estimated audience size | 1,183,415 |
Audience persona
The typical Karma fan in Germany is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 279,639 | 1.08× |
| Bayern | 193,383 | 1.02× |
| Baden-Württemberg | 171,707 | 1.06× |
| Niedersachsen | 124,059 | 1.08× |
| Hessen | 100,206 | 1.11× |
| Sachsen | 58,370 | 1.01× |
| Rheinland-Pfalz | 55,180 | 0.93× |
| Berlin | 48,704 | 0.92× |
| Schleswig-Holstein | 38,125 | 0.9× |
| Brandenburg | 33,961 | 0.93× |
| Thüringen | 30,542 | 1.01× |
| Sachsen-Anhalt | 29,403 | 0.96× |
| Hamburg | 25,088 | 0.94× |
| Mecklenburg-Vorpommern | 20,461 | 0.91× |
| Saarland | 13,461 | 0.93× |
| Bremen | 12,434 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.08× | Shopping |
| Goes | 1.84× | Travel & Leisure |
| Home Office | 1.74× | Business & Career |
| Time (magazine) | 2.37× | News |
| Samanyolu Haber | 4.66× | Movies & TV |
| Israel | 1.91× | Travel & Leisure |
| Software engineer | 7.78× | Technology & Electronics |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Mie goreng | 4.99× | Food & Beverages |
| Headhunters (film) | 3.99× | Movies & TV |
| Snow White (Fables) | 1.75× | Literature |
| Loincloth | 2.08× | Fashion & Accessoires |
| Home Delivery | 1.92× | Food & Beverages |
| Jain University | 17.63× | Business & Career |
| Este, Veneto | 1.59× | Travel & Leisure |
| Volvo V60 | 2.96× | Cars & Mobility |
| myDealZ | 1.67× | Shopping |
| Vaani Kapoor | 15.27× | Movies & TV |
| The Hollies (Official) | 3.67× | Music & Radio |
| Kyokushin | 5.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 5.11 |
| Sports Activity | POWER | 1.39 |
| Pet Ownership | JOY | 1.31 |
| Healthy Lifestyle | BALANCE | 1.26 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Italy | 6.4% |
| India | 6.1% |
See Karma audiences in other countries
More Mind audiences in Germany
- Romance (love) (2,563,636)
- Talisman (246,946)
- Shapeshifting (51,330)
Frequently asked questions
How many fans does Karma have in Germany?
Karma has an estimated audience of 1,183,415 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karma fans?
68.1% of Karma fans are female, 31.9% are male, with an average age of 38.7 years.
Which brands do Karma fans like most?
Karma fans show strongest brand affinity for Rossmann (2.08×), Goes (1.84×), and Home Office (1.74×) over the country average.
Where do Karma fans live in Germany?
Karma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 279,639), Bayern (reach 193,383), and Baden-Württemberg (reach 171,707). These three regions account for the largest share of the active audience.
What other brands do Karma fans also like?
Beyond Karma itself, the audience over-indexes on Goes (1.84×), Home Office (1.74×), Time (magazine) (2.37×), and Samanyolu Haber (4.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.