Rascasse Audience Intelligence

Karma Audience in Germany

Name: Karma — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Karma in Germany — modelled from more than twelve digital signal sources. Karma has an estimated audience of 1,183,415 people in Germany.

#2among Mind in Germany

#2816among Topic in Germany #113in Beauty & Wellness

The average Karma fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Spiritual gift, University of Augsburg, Free University of Berlin, with strongest over-indexing on Spiritual gift (33.8× the country average).

Demographically, the Karma audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Karma fan in Germany is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Spiritual gift.

Category: Beauty & Wellness · Type: Topic · Subtype: Mind

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karma profile in Germany.

Audience size

1.2M

in Germany

Gender

68.1%♀

31.9% male

Age

38.7

average years

Country rank

#5594

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Karma fans

68.1% are female, 31.9% are male, average age 38.7.

Fig. 02

Gender split

68.1%

Female

31.9%

Male

Demographic split for Karma audience in Germany
Metric	Value
Female	68.1%
Male	31.9%
Average age	38.7
Estimated audience size	1,183,415

Fig. 03

Age distribution

Age distribution of the Karma audience in Germany
Age bracket	Share	%
16-19		17%
20-29		21%
30-39		24%
40-49		24%
50+		14%

Fig. 04

Worldwide distribution

5.0%

of the worldwide Karma audience comes from Germany.

Worldwide audience distribution share by country for Karma
Country	Share
United States	23.6%
Italy	6.4%
India	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karma audience in Germany is strongest.

Fig. 05

Top regions by affinity

Karma fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~100K	1.22×
02	Bremen	~10K	1.17×
03	Niedersachsen	~100K	1.08×
04	Thüringen	~30K	1.04×
05	Sachsen	~60K	1.03×
06	Nordrhein-Westfalen	~300K	1.02×
07	Baden-Württemberg	~200K	1.01×
08	Sachsen-Anhalt	~30K	1.01×
09	Bayern	~200K	0.98×
10	Saarland	~10K	0.97×
11	Rheinland-Pfalz	~60K	0.94×
12	Mecklenburg-Vorpommern	~20K	0.94×
13	Brandenburg	~30K	0.93×
14	Schleswig-Holstein	~40K	0.91×
15	Hamburg	~20K	0.90×
16	Berlin	~50K	0.88×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karma audience
#	Interest	Category	×
01	Spiritual gift	Politics & Society	33.80×
02	Rudolf Steiner	Literature	20.06×
03	University of Augsburg	Business & Career	20.00×
04	Pierre Franckh	Movies & TV	20.00×
05	Emily Brontë	Literature	20.00×
06	Paulo Coelho	Literature	18.48×
07	Free University of Berlin	Business & Career	14.72×
08	Steve Carell	Movies & TV	13.99×
09	University of Bonn	Business & Career	12.98×
10	Smyths Toys Superstores	Shopping	11.24×
11	Old Testament	Politics & Society	8.33×
12	University of Mannheim	Business & Career	7.40×
13	Jimmy Kimmel	Movies & TV	7.24×
14	Italo disco	Music & Radio	6.65×
15	Humboldt University of Berlin	Business & Career	6.38×
16	Focus	News	2.64×
17	Müller (company)	Food & Beverages	2.43×
18	Tagesschau	Movies & TV	2.41×
19	Kaufland	Shopping	1.68×
20	Nature	Home & Garden	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Karma audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	7.82×
Spirituality	BALANCE	1.74×
Need for Security	CONSERVATISM	1.40×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Karma audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.69×
Sustainability	BALANCE	0.81×
Career Orientation	POWER	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Karma have in Germany?

Karma has an estimated audience of 1,183,415 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Karma fans?

68.1% of Karma fans are female, 31.9% are male, with an average age of 38.7 years.

Which brands do Karma fans like most?

Karma fans show strongest brand affinity for Spiritual gift (33.8×), University of Augsburg (20×), and Free University of Berlin (14.72×) over the country average.

Where do Karma fans live in Germany?

Karma fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Karma fans also like?

Beyond Karma itself, the audience over-indexes on University of Augsburg (20×), Free University of Berlin (14.72×), Tagesschau (2.41×), and Rudolf Steiner (20.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Karma audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Karma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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